LinkedIn has developed a special identity — and utility — as the social network for professionals. BI IntelligenceEngagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network is also high-income and highly educated, and it has a big international presence. Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity. The report also spotlights the opportunities that lie ahead for each social network, and how social media usage compares between the U.S. and international markets.

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Persons: Y Combinator, Gerry Tan Organizations: LinkedIn, Business, Insider Intelligence, U.S, Facebook, Twitter