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☆ The stock market has officially enjoyed a bull rally for over two years. So now what?
▼ + stars: | 2024-10-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, the stock market has officially enjoyed a bull rally for over two years. The big storyBullish on the bull marketNoam Galai/Getty ImagesHappy belated birthday to the stock market's bull rally! Stock market experts who spoke with Business Insider's Matthew Fox don't see things slowing down anytime soon . In fact, the average bull market lasts longer than five years, so we might not even be halfway to the finish line. The actual stock market is healthier, too, as it's no longer reliant on the Magnificent Seven's performance.

Persons: —, Noam Galai, Insider's Matthew Fox, Chelsea Jia Feng, we've, Alex Brandon, Jamie Dimon, Ken Griffin, he's, Republican megadonor hasn't, BlackRock, Jett Lara, Augustus Doricko, Doricko, Roblox, Natalie Ammari, Inflation's, Z's, It's Elliott Hill's, Hill, It's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, Nasdaq, Dow Jones, Stock, Insider's, JPMorgan, Republican, Citadel, Wall, Menlo Ventures, Nike, Columbus, District of Columbia Locations: Chelsea, Ukraine, El Segundo , California, a16z, New York, it's, Italian American, London

☆ Why Gen Z Loves Expensive Groceries, Treats, and Snack Foods
▼ + stars: | 2024-10-14 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +10 min

In a McKinsey survey in February, groceries represented the top category that Gen Z and millennial respondents said they planned to splurge on, outpacing restaurants, travel, and fitness; in 2017, Gen Xers were the top spenders on groceries, followed by boomers. In June, Bank of America reported that its Gen Z customers spent more at premium grocery stores than any other generation. The trend picked up steam with Gen Z. Millennials and Gen Zers are driving demand for vegetarian and vegan food. In a recent YouGov survey for Whole Foods, 70% of Gen Z respondents indicated they were willing to pay more for high-quality foods. Related storiesTo be sure, Gen Z isn't the first generation to serve up food as a status symbol.

Persons: Jade Lily, TikToker, smoothies, Kourtney Kardashian, Katy Perry, Lily, Gen Xers, CreditKarma, Zers, Gen Z's, Millennials, Z, Gen, Neeru, Andrea Hernández, We're, Barbara Kafka, Hernández, Erewhon, Hailey Bieber, Bella Hadid, Sofia Richie, Nate Rosen, Mary Kate, Ashley Olsen, McDonald's, Britney Spears, Nina Dobrev, Shawn Mendes, Prebiotic sodas, Camila Cabello, Gen Zers, Poppi, It's, Rosen, Caesar, That's, Paharia Organizations: McKinsey, Bank of America, Inc, Foods, Arizona State University, New York Times, Pepsi, Brands, idc, Associated Press, Good Culture, Fast Company Locations: Angeles, tocos, Los Angeles

Almost half of young women have at least a bachelor’s degree compared to 37% of young men. That compares to 2008, when Barack Obama won the votes of 66% of young men. One of the biggest financial pressure points for young men has been higher rents, which are up around 20% since 2020. Young men are more likely to be financially dependent on their parents compared to young women, with 74% of women describing themselves as mostly financially independent compared to 62% of young men, according to a Pew survey. I think Trump will do better with young men than among young women — the gap will be pretty significant in terms of voter support — but I don’t think Trump’s going to win an overwhelming majority.

Persons: David Tasker, he’s, Donald Trump, “ Trump, Kamala, ” Tasker, ” Young, Tasker, it’s, ”, Dan Cox, Andrew Caballero, Reynolds, Richard Reeves, Reeves, “, Young, Kamala Harris, Harris, Barack Obama, Trump, Joe Biden, He’s, Melissa Deckman, Gen Z, they’re, Hulk Hogan, Chip Somodevilla, Hogan, Obama, “ I’m, I’ve, ” Obama, Spencer Platt, Biden, ” Reeves, Derek, You’ve, Sam Lilly, Lilly, “ I’ve, Emily Elconin, “ It’s, Cox Organizations: America, Democratic, Survey Center, American Enterprise Institute, Pew Research Institute, Renwick, Washington , D.C, AFP, Getty, American Institute for Boys, Democratic Party, Harvard Institute of Politics, Republican National Convention, Trump, Bank of America, Intuit Credit Karma, NBC, Bloomberg Locations: Pennsylvania, America, Washington ,, Milwaukee, Pittsburgh, Manhattan, Wisconsin, Royal Oak, Mich

☆ Nutter Butter, are you OK?
▼ + stars: | 2024-10-13 | by ( Vanessa Yurkevich | ) edition.cnn.com time to read: +5 min

For example, one post shows grainy photographs of Nutter Butter cookies in a dollhouse with peanut butter smeared everywhere, set to a spooky soundtrack. Another video shows a psychedelic style Mr. Nutter Butter in technicolor with a Nutter Butter cookie being shoved into a baby croc sandal in the background; that got 1.1 million views. In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. Zach Poczekaj, a senior social media manager at Dentsu Creative, Nutter Butter’s creative partner; Caitlin Bolmarcich, the brand manager for Nutter Butter; and Kelly Amatangelo, the digital and social lead for Mondelez, which owns Nutter Butter, run the cookie’s social media accounts. But what I will say is all the comments that we’re seeing are like, ‘I bought Nutter Butter today.

Persons: Nutter, ”, “ Nutter, Nutter Butter’s, Aiden, Zach Poczekaj, Caitlin Bolmarcich, Kelly Amatangelo, it’s, haven’t, Gen Z, don’t, what’s, we’re Organizations: CNN, Dentsu Creative

☆ Insider Today: Robotaxi reality check
▼ + stars: | 2024-10-13 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

On the agenda today:But first: Elon Musk's robotaxi got lost on the way to Wall Street. This week's dispatchTesla's upcoming Robotaxi TeslaRobotaxi dreams meet Wall Street realityElon Musk unveiled Tesla's robotaxi, along with a robovan and updates to its humanoid robot, at a flashy event in Los Angeles this week. Wall Street wasn't buying it. AdvertisementIt's tough to bet against Elon Musk, as many on Wall Street have discovered. Wall Street is taking note, and Amazon could soon face pressure to return some of its cash with buybacks or dividends.

Persons: —, Microsoft's, Elon Musk's robotaxi, Tesla, Elon Musk, Musk, Alyssa Powell, Anand Selva, He's, who've, Selva, Chelsea Jia Feng, that's, Natalie Ammari, Vishal Persaud, SunPower, it's, Ibrahim Rashid Organizations: Business, Service, Warner Bros, Detroit, Elon, Citi Citi Bank, Getty, Citi, Big, Microsoft Locations: Los Angeles, Burbank, America

☆ Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
▼ + stars: | 2024-10-13 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +4 min

Google's search ad market share in the US could fall below 50% for the first time in a decade. Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers. It launched Gemini, its own large language model that now presents Google search results in natural language at the top of the page, in March 2023. Google is also leveraging AI to better present ads in its search results. AdvertisementGoogle and Perplexity AI did not immediately return requests for comment for this story.

Persons: —, Axel Springer, Alpha, Mark Shmulik, ChatGPT, Brendon Kraham, We've, Dmitry Shevelenko, Jeff Bezos, Forbes, Perplexity, Shevelenko Organizations: Google, Service, Business Insider, Bernstein Research, Wall Street, Nvidia

☆ The blue wall battlegrounds will be won or lost on the economy. Here's where Harris stands in these critical states.
▼ + stars: | 2024-10-13 | by ( John L. Dorman | ) www.businessinsider.com time to read: +10 min

The trio of blue wall states offer promise to Vice President Harris and former President Trump. She's worked to rally union workers — a key voting bloc — around her campaign. But Loge also pointed to a newly-released Emerson College poll, which showed that Harris' union support varied by state. In the Quinnipiac poll, Michigan voters gave Trump an eight-point edge (53% to 45%) on the economy. And she's aiming to win over voters — especially union workers — in smaller cities where Trump found success in 2016.

Persons: Harris, Trump, —, Kamala Harris, Donald Trump's, Hillary Clinton, She's, Tim Walz, Clinton, Joe Biden, Republican Party —, Liz Cheney, Biden, she's, Gen Zers, millennials, Donald Trump, Bill Pugliano, Democrats isn't, he's, Biden —, Peter Loge, Loge, Shawn Fain, GEOFF ROBINS, Elissa Slotkin, Mike Rogers, Fain, Gretchen Whitmer, didn't, David Dulio, JIM WATSON Organizations: Trump, Service, Democrats, —, Democratic, White House, Republican Party, Wyoming GOP, Marquette University Law, Quinnipiac University, AFL, CIO, Democratic Party, Biden, School of Media, Public Affairs, George Washington University, Emerson College, Teamsters, United Auto Workers, Getty Images, Democratic Rep, GOP, UAW, Michigan, Center for Civic, Oakland University, New York Times, Siena College, Quinnipiac, Getty Locations: Michigan, Pennsylvania, Wisconsin, Michigan , Pennsylvania, West Allis, Wis, Milwaukee, Minnesota, Midwest, White House . Wisconsin, Eau Claire, Madison, Ripon, Wyoming, Flint, Mich, United States, Philadelphia, Pittsburgh, Johnstown, Wilkes, Barre, Quinnipiac

Facebook wants to win back Gen Z users by transforming itself into more of a tool for young people to navigate adulthood better. The social media platform announced a redesign last week that caters to what execs believe younger people want to see more of. But Meta, the parent company of Facebook, noticed that young adults active on the platform tend to use its community-centric features like Facebook Marketplace and groups. “One is just: What do young people want — particularly young adults, Gen Z, ages 18 through 29 — from a social app these days? “Nearly all Facebook users are telling us they’re there to keep up with friends and family.

Persons: Tom Alison, Gen, ” Alison, Colleen McClain, “ Young, ” McClain, Zers, ”, Cami Thorstenson, Thorstenson, She’s, Erin Carter, —, ” Gabrielle McKay, Meta, “, it’s Organizations: Facebook, ” Banking, Pew Research Center, New Locations: Minneapolis, North Carolina, New York, New York City

☆ With RTO policies on the rise, here's how to elevate your office style this fall
▼ + stars: | 2024-10-12 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Here are three ways to make sure your professional style is fashion-forward this fall. Brands like Bottega Veneta and Miu Miu (pictured above) embody the San Francisco elite aesthetic. If you want to invoke the "Silicon Valley style," Miu Miu is the high-end brand doing it the best, he said. You can shop for a warm-up jacket that looks similar to one Google might issue to employees, "but instead of Google, it says Miu Miu." Gen Z might be obsessed with secondhand clothes, but Chernyaev said pre-owned clothes aren't always polished enough for the office.

Persons: —, Timothy Chernyaev, Chernyaev, Miu Miu, Nicole Pollard Bayme, she's, Victor VIRGILE, Stella McCartney, Peter White, Bayme, Celine Organizations: Service, Dell, Business, Bottega, San Francisco, Getty, Google Locations: COVID, San Francisco

☆ Where you should look for a job if you can't break into consulting, according to a Harvard career advisor
▼ + stars: | 2024-10-12 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +5 min

A Harvard career advisor says there are other ways to jump-start your career beyond consulting. Related storiesThat's where dedicated early-career programs come in. AdvertisementNg said those are the exact kinds of perks that new grads can get at companies with early-career programs. Ng has compiled a list of more than 1,000 companies that have early-career programs. As for the tech companies with dedicated early-career programs, his list includes companies such as Nvidia, PayPal, Snap, Dropbox, Zoom, and Workday.

Persons: —, Gorick Ng, they're, Ng, he's, Z, Young, gunning, Grainger, He's, Goldman Sachs, Piper Sandler, it's, there's Organizations: Harvard, Service, Harvard University, Consulting, GE, Fifth Third Bank, Aon, CNBC, NBC Universal, Nvidia, PayPal, UBS, Deutsche Bank

☆ It's a tough time to be a tech graduate — AI and layoffs have made it a competitive job market
▼ + stars: | 2024-10-12 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +10 min

Tech graduates, once near-guaranteed a role, are facing a tough job market. The rise of AI, offshoring, and tech layoffs are making roles more competitive. While the US job market is improving, experts say tech graduates are still struggling — and will continue to for a while. AdvertisementLayoff streakAfter two years of brutal tech layoffs, demand for tech workers has still not returned to pre-pandemic levels. "But there just isn't a lot of bites right now to say that AI is eliminating roles for entry-level workers."

Persons: —, Alex Diaz, Diaz, Diaz isn't, I'm, I've, James O'Brien, O'Brien, Alec Wolyniec, he's, Wolyniec, Alex Hernandez, Hernandez, Kantenga, Gen, Gen Z, Chris Abbass, it's Organizations: Tech, Service, of Maryland, —, University of Maryland, University of California, ADP, Federal, Emory University, LinkedIn, Twitter Locations: Berkeley, WFH

☆ Feeling the pinch, groceries become a 'splurge' for millennials and Gen Z
▼ + stars: | 2024-10-12 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Younger generations spend more on groceries than other categories, a McKinsey report says. The firm asked over 4,000 people, from baby boomers to Gen Zers, about the categories they intend to splurge on this year. Groceries ranked highest for millennials and Gen Zers, outpacing restaurants, bars, travel, beauty and personal care, apparel, and fitness. It's a notable shift from 2018 when older generations like baby boomers and Gen Xers still spent more on groceries than millennials. It surveyed baby boomers to Gen Zers, not baby boomers to Gen Xers.

Persons: Moodys, —, Splurging, what's, Gen Zers, It's, Gen Xers, Zer, Peter Pham, Pham, Moody's Organizations: McKinsey, Service, McKinsey & Company, millennials, Forbes

☆ Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround
▼ + stars: | 2024-10-11 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +6 min

Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way. Urban Outfitters is now staging a turnaround, with the ambition of finding the success of rivals like Abercrombie & Fitch. But while Urban Outfitters may be trying to pull off a turnaround at the same scale is Abercrombie’s, the action points of both differ. Urban Outfitters, meanwhile, has maintained its youthful appearance without doing enough to market toward the high schoolers and college students of today. Urban Outfitters did not return a request for comment on the marketing strategy behind the lower prices.

Persons: ” Shea Jensen, Jensen, —, ” Simeon Siegel, “, ” Siegel, Brandon Bell, Fitch, Jacqueline Babb, Abercrombie, ” Jensen, Urban, Z, Price Organizations: New, New York CNN, Gen, Urban Outfitters, Abercrombie, Fitch, Urban Outfitters Brand, Free People, BMO Capital Markets, Getty, Urban, Northwestern University, CNN, Netflix Locations: New York, millennials, North America, Barton, Austin , Texas, today’s

☆ I used to think it was strange when married couples kept finances separate. Now I do it with my husband.
▼ + stars: | 2024-10-11 | by ( Allison Raskin | ) www.businessinsider.com time to read: +8 min

"I Do (I Think)," explores essential conversations of marriage for a Gen Z and millennial audience. When I grew up and started hearing about married couples who had separate finances and alternated who paid for dinner, I found it weird at best and unsettling at worst. My view on married couples with separate finances changedNow that I'm older, I see it all differently. Different states also have different levels of protection for married couples who divorce, which can impact what extra steps you feel you do or don't need to take. I'm not financially savvy and I'm also hyperaware that money conversations can be deeply emotional in ways we aren't always equipped to handle.

Persons: Allison Raskin, —, John, I've, Stacy Francis, Francis Financial, I'm, Stacy, Kathleen Burns Kingsbury, Kathleen, Marguerita Cheng, Dominique Broadway, Dominique Organizations: New York Times, Service, Wall, US, Bureau, Corp, IRA, HarperCollins, Hanover Square Press Locations: Hanover

☆ An ex-Tesla owner shares why his experience with a Rivian R1T during Hurricane Helene made him a convert
▼ + stars: | 2024-10-11 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +8 min

North Carolina resident Michael Cusick and his Rivian R1T got caught in Hurricane Helene last week. But his experience with his Rivian R1T EV truck following Hurricane Helene — a storm that ravaged the southeast, including Cusick's home in Asheville, North Carolina — has cemented his position as a new Rivian convert. Cusick's Rivian in Pisgah National Forest in North Carolina earlier this year. A Rivian spokesperson told Inside EVs, which earlier reported on Cusick's truck, that Rivian battery packs are sealed to provide floodwater protection. The interior of Cusick's Rivian truck was kept dry during Hurricane Helene, Cusick told BI.

Persons: Michael Cusick, R1T, Hurricane Helene, Cusick, Rivian, Tesla, —, Helene —, Asheville , North Carolina —, Cusick's, Zers, Roy Cooper, it's, It's, Michael Cusick That's, They're, Michael Cusick Cusick Organizations: Service, Tesla, Chevy Silverado, Asheville —, Asheville, Gov, Associated Press, Business Locations: Carolina, Hurricane, Asheville , North Carolina, Rivian, Asheville, Pisgah National Forest, North Carolina, St, Augustine , Florida, Buncombe County, Virginia, Atlanta

☆ Chappell Roan on the surprising Grammy award she really wants to win
▼ + stars: | 2024-10-11 | by ( Elizabeth Wagmeister | ) edition.cnn.com time to read: +5 min

CNN —Most musicians dream of winning a Grammy, but there’s only one award Chappell Roan is aiming for. So what better way to cap off her mega year than by winning her first Grammy Award? Creative director Ramisha Sattar and recording artist Chappell Roan. Universal Music Group“Please, please, please put some type of energy, a spell, whatever, that we get nominated for the Grammy,” Roan said in the video. “She is just as much Chappell Roan as I am, honestly,” Roan told CNN.

Persons: Chappell Roan, ”, Taylor Swift, Roan, “, “ I’ve, I’ve, Ramisha Sattar, ” Roan, “ It’s, Kamala Harris, Sattar, Gen Z Lisa Frank, ” Sattar, Chappell Organizations: CNN, Austin, MTV, Recording, Universal, ” Universal Locations: Roan, Instagram

☆ For Gen Zers tired of dating, applications for lavender marriages are open
▼ + stars: | 2024-10-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Lavender marriages historically helped conceal sexual orientation, but Gen Zers are redefining it. To share the load, some are opening up applications for "lavender marriages" — something that was once the preserve of the LGBTQ+ community. AdvertisementBut lavender marriages have made a resurgence on social media in recent months among Gen Zers who are tired of being broke, single, and lonely. AdvertisementA modern-day lavender marriageTraditionally, a lavender marriage was just that — a legally binding marriage. They said lavender marriages were "looking more appealing by the day" and that the agreement might be what they "really need."

Persons: Lavender, —, Gen Zers, Robbie Scott, Edward Reese, Reese, Christine DeVore, Zers, Aleksandr Zubkov, Sofie Roos, Roos, Bumble, Cleopatra, millennials, Z, DeVore Organizations: Service, Birch Psychology, of Labor Statistics Locations: Washington

☆ Millennial male voters are a prime prize for Harris and Trump. Her campaign's got a plan — get Tim Walz on Twitch.
▼ + stars: | 2024-10-10 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +4 min

On Wednesday, Harris' running mate Tim Walz appeared on a "World of Warcraft" Twitch stream. On Wednesday evening, Walz was featured on a "World of Warcraft" Twitch stream. To be sure, this isn't the first time the Harris campaign has attempted to reach out to this demographic. Besides Twitch, Harris' campaign has run ads on the gaming site IGN and during major sporting events like NFL games. AdvertisementRepresentatives for the Harris campaign didn't immediately respond to a request for comment from Business Insider sent outside regular business hours.

Persons: Harris, Trump, Tim Walz, —, Kamala Harris, Walz, Blizzard, Preheat, livestream, didn't, Alex Cooper's, Stephen Colbert, Howard Stern, Statista, Gen Zers, millennials, Donald Trump, Logan Paul, Theo Von, Adin Ross, Lex Fridman, I'm, Fridman Organizations: Service, Twitch, GOP, Wired, Amazon, IGN, Business Insider, CBS, Fridman Locations: Minnesota, Arizona

☆ Wealthy millennials and Gen Z are redefining philanthropy
▼ + stars: | 2024-10-10 | by ( Robert Frank | ) www.cnbc.com time to read: +3 min

Wealthy millennials and Gen Zers are redefining the world of charitable giving, seeing themselves more as activists than donors, according to a new study. Older donors give from of a sense of responsibility. Those over the age of 44 were more than twice as likely to give due to "obligation" than younger donors. Those under 43 were more likely to cite self-education and the influence of their social circle as drivers of their philanthropy. The younger wealthy are still building their fortunes and inheriting their wealth, so they're more likely to give their time and help fundraise.

Persons: Robert Frank, millennials, Zers, Gen Xers, Dianne Chipps Bailey, fundraise, Bailey, They're Organizations: Bank of America Private Bank

You don't need to know exactly how you'll use your retirement savings — instead, focus on timing. I recently spoke with my financial planner, Liz Schieck, about investing and saving for retirement. I asked her what she's hearing from clients, particularly millennials and Gen Z clients, about best practices. Current trends around investing and retirementMany new clients at Schieck's firm first reach out because they want to discuss saving for retirement. Schieck believes that you don't always have to know what you're saving for.

Persons: Liz Schieck, —, Schieck, you've, they're, doesn't Organizations: Service

☆ Why the interest-rate cut isn't delivering the relief consumers were hoping for
▼ + stars: | 2024-10-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, we got our first interest-rate cut, but it doesn't feel like it for many consumers . We finally got an interest-rate cut, but borrowing costs are still high. First off, last month's interest-rate cut wasn't going to provide immediate relief. Yes, the average 30-year fixed mortgage rate has gone up 47 basis points since the Fed cut rates , writes BI's Matthew Fox. So the Fed cut rates but borrowing costs went up?

Persons: —, Milton, Alyssa Powell, isn't materializing, Jennifer Sor, Let's, BI's Matthew Fox, I'm, It's, BI's James Rodriguez, who's, Warren Faidley, Hurricane Milton, Hindenburg, Chelsea Jia Feng, Vinod Khosla, OpenAI, Mark Zuckerbergs, Gen Zers, haven't, Rebecca Zisser, Elon Musk's, Tesla, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, Gas, Hindenburg, Tech, DOJ, Google, Walt Disney World, Hurricane Milton, Federal Reserve, Fed, Treasury, Hurricane, Energy, Futures, Bank of America, Disney Locations: Florida, Warren, Tampa, Chelsea, Robotaxi, Hurricane, New York, London

☆ Less than half of Americans believe they're on track for retirement. Here's how to know and what to do if you're not.
▼ + stars: | 2024-10-09 | by ( Laila Maidan | ) www.businessinsider.com time to read: +4 min

A divide exists about reaching financial goals between confident and uncertain savers. Inflation and market volatility are major obstacles to achieving retirement savings goals. AdvertisementThere's a divide in America between the savers and investors who feel confident they're on track to achieve their financial goals and those who think they're not. Respondents cited inflation as the biggest obstacle to reaching retirement goals, followed by stock-market volatility, expenses, credit card debt, and child education. For example, if you're 35 with an income of $100,000, you should have between $100,000 to $200,000 set aside for retirement.

Persons: —, Rob Williams, Charles Schwab, boomer, Gen, Williams, you've, there's Organizations: Service, Schwab Center, Financial Research Locations: America

☆ Where are Gen Z's tech founders?
▼ + stars: | 2024-10-09 | by ( Amanda Hoover | ) www.businessinsider.com time to read: +10 min

So where are Gen Z's tech founders? Gen Z founders and would-be founders are stepping into a vastly different tech world from that of their predecessors — a world where launching a unicorn is far more difficult, and publicly scrutinized, than it was for the garage-band generation of Jobs and Gates. Gen Z is coming of age in an era when the same Big Tech companies are diffuse and dominant. In other words, millennial founders ran so that Gen Z founders could walk. Perhaps we won't see Gen Z founders standing before a crowd and unveiling their latest shiny products anytime soon.

Persons: Bill Gates, Steve Jobs, Jeff Bezos, Gen X, Sergey Brin, Elon Musk, Travis Kalanick, Peter Thiel, Millennials, I'm, Zuckerberg, Whitney Wolfe Herd, Brian Chesky, Elizabeth Holmes, Sam Bankman, Gen, aren't, Zers, Jerry Neumann, millennials, Uber, Z, There's, Neumann, Kimberly Eddleston, they've, Adam Neumann, Holmes, Alexandra Debow, that's, Alexandr Wang, Wang, They've, Ibrahim Rashid, Rashid didn't, COVID, Rashid, Martin Shkreli, Forbes, Alexis Barreyat, Barreyat, Julian Kage, Kage, they'd, Debow, It's, Eddleston, Emma Chamberlain's Organizations: Boomers, Columbia University, Big Tech, Northeastern University, Facebook, New York University, MIT, Wired, Forbes, University of Chicago, Deloitte, Harvard, Harvard Business Locations: swaggering, Silicon Valley

☆ Here's what's on Gen Z's 'micro-spending' wish list
▼ + stars: | 2024-10-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Gen Z is choosing "micro-spending" over traditional financial milestones, analyst Riani Kenyon said. AdvertisementTwenty-somethings are ditching traditional financial milestones in favor of filling their wish lists with more instant forms of gratification. Gen Z is collecting trinketsSonny Angel dolls have become a hit with American Gen Zers. Related storiesThey're adhering to trendsHailey Bieber, a trendsetter for Gen Z, has many lining up to buy her beauty brand. RhodeAs the TikTok For You Page refreshes, so do the hot new items that Gen Zers must have.

Persons: Riani Kenyon, —, Ellyn Briggs, Meredith Whitney, Gen, Kenyon, Angel, Zers, Edmond So, Z, Sonny Angel, Sonny Angel unboxing, Hailey Bieber, Briggs, Gen Zers, Shawn Owens, Hailey Bieber's, It's, Owens, Stanley, Megan Willett, Owala, Todd Owyoung, Gen Z, That's Organizations: Service, Financial, American Express, China Morning, Getty, Dreams USA, Rhode, Wei, NBC Locations: TikTok, Hailey Bieber's Rhode

☆ Millennials love Reddit. That combination of helpful answers and slightly cringe humor appeals to 30s and 40s.
▼ + stars: | 2024-10-09 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Maybe Reddit is popular because it's text-based, and that's what millennials grew up with. And its helpful advice and slightly cringe humor hit just right for people in their 30s and 40s. Reddit is the social platform most saturated by millennials, according to an Emarketer report on US digital habits by generation. Of logged-in users on Reddit, 43.3% are millennials, compared to 29.6% who are Gen Z. Maybe Reddit is a safe space for millennials to be cringe and free.

Persons: millennials, eMarketer Daily, we're, Gen Z, Millennials Organizations: eMarketer, Insider Inc, Insider Intelligence, Service, BI, YouTube, Facebook, Google Locations: Emarketer

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