In today’s high-tech, high-stakes auto industry, fortunes can change quickly, and there’s no better example of that right now than Toyota Motor.
Not long ago, it looked as if Toyota had fallen dangerously behind in electric vehicles.
Tesla, the electric car pioneer, has grown rapidly and become the world’s most valuable automaker.
Toyota, however, was more deliberate — or lethargic, its critics would say.
Amid all the enthusiasm for electric vehicles in the last few years, it seemed Toyota just didn’t get it.
Organizations:
Toyota, Motors, Ford Motor
Locations:
United States