The complaint alleged that Amazon's website was set up in a way that tricked customers out of the lower-cost Prime Video subscription.
Colored buttons encouraged and redirected customers to sign up for a full Amazon Prime subscription, the complaint said.
"Capitalizing on some consumers' inability to appreciate the difference between 'Prime' and 'Prime Video,' the Prime Video enrollment process fails to clarify Amazon will enroll them in Prime rather than the less expensive Prime Video, on both desktop and mobile platforms," the complaint said.
"This causes some consumers to enroll in Prime, rather than Prime Video, unknowingly."
The FTC complaint also alleged that Amazon "tricked" customers into signing up for a Prime subscription and then made it difficult to cancel the memberships.
Persons:
Amazon, Insider's
Organizations:
FTC, Prime, Morning, Federal Trade Commission, Amazon, Insider