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☆ How TikTok has changed the dance industry, becoming a 'goldmine' for performers looking for their big breaks and driving choreography that fits the frame
▼ + stars: | 2023-04-06 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +11 min

"This app is a goldmine for artists like me who are still looking for their big break," Dharmapuraum said. As TikTok has ascended, popular artists from Dua Lipa to Lizzo have integrated TikTok dances into their promotional strategies and seen their songs go viral. TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about. Even dance companies like American Ballet Theatre have gotten on the bandwagon. As more people have hopped on TikTok dance trends, creators, especially those of color, have called for proper crediting for choreography, which the app has tried to address with more tools.

☆ 10 email and Instagram DM templates that influencers use to reach out to brands to collaborate with
▼ + stars: | 2023-04-06 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

For many influencers, brand collaborations are one of the main ways to earn income, especially for those who work full-time as content creators. Her Instagram template that she used to successfully pitch brands has helped her earn enough to sustain her lifestyle in Virginia. Kovach has a "pitch bank" of email templates, and chooses one depending on the company, product, or experience. Here is a recent template she used to successfully pitch a brand over emailInsider spoke to nine influencers who shared their exact DM and email templates used to land brand collaborations. Email templates influencers use to pitch brands:DM templates influencers use to pitch brands:

☆ Meta's job cuts are gutting customer service, leaving influencers and businesses with nobody to call
▼ + stars: | 2023-04-05 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +13 min

As part of the company's two rounds of layoffs, equaling roughly 21,000 job cuts, Meta gutted wide swaths of its customer service operation, leaving influencers and businesses with nobody to contact about their accounts. CNBC spoke with influencers, small businesses and Meta account managers as well as a half-dozen former contractors and former Meta employees about the deterioration in customer service at the company since the job cuts began in November. Holliday said it appears that the only people who get customer service are those who represent a company that's spending heavily on advertising. However, some influencers say Facebook has had such poor customer service that there's no reason to pay for it. After all the problems she's experienced, Karlova questions whether Meta will be able to provide better customer service.

☆ Twitter appears to limit visibility of tweets containing words like 'trans,' 'gay,' and 'queer' sent over DM
▼ + stars: | 2023-04-03 | by ( Samantha Delouya | ) www.businessinsider.com time to read: +3 min

Twitter is appearing to limit the visibility of tweets that include terms to describe gender identity and sexual orientation. In DMs, tweets with the words "gay," "queer," and "trans" showed up as URLs; others populated into an easier-to-read format. The move could be a departure for Elon Musk, who often criticizes social media content moderation and censorship. In Insider's test tweets that included the words "trans," "transgender," "gay," "lesbian," "queer," "bisexual," and "intersex," the messages appeared as a URL link rather than in a preview format. As part of the test, Insider also sent 2 additional test tweets: one containing the word "guns" and one that included the word "drugs."

☆ I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.
▼ + stars: | 2023-03-31 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

A Meta employee built a social-media following by sharing career advice on TikTok and Instagram. Even prior to joining Meta, I had been sharing my career journey on social media. In my last six months at Meta, I moved into a product-marketing role, where I worked very closely with creators. Now, I don't know if I want to work at a corporation, and being a content creator has liberated me from the urgency to figure out my next step right away. After I got laid off, I was worried that my career content would lose credibility.

☆ Signal President Meredith Whittaker learned what not to do from working at Google
▼ + stars: | 2023-03-31 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +7 min

Meredith Whittaker, a former Google Manager who is now president at Signal. Whittaker has real-world reasons to be skeptical of for-profit companies and their use of data — she previously spent 13 years at Google . Signal app SignalAt Signal, Whittaker gets to focus on the mission without worrying about sales. Beyond just the confusing structure of OpenAI, Whittaker is out on the ChatGPT hype. And she definitely wants people to know that Signal has absolutely no plans to incorporate ChatGPT into its service.

☆ Anna Cramling: Being a woman in chess can feel 'lonely' says popular streamer
▼ + stars: | 2023-03-30 | by ( Ben Church | ) edition.cnn.com time to read: +6 min

Popular online chess streamer Anna Cramling says she’s also had uncomfortable experiences during her career in the game. “I’ve had weird experiences in the chess world ever since I was a kid,” Cramling told CNN Sport. “From adult men complimenting me at chess tournaments, to receiving DMs from my chess opponents saying things such as ‘I couldn’t stop looking at you’ during our chess game. “One of the main issues has been that there are so many more guys than girls that play chess, and being a woman at a chess tournament can sometimes feel lonely. “I know that chess tournaments will not forever look this way, we just need to get more women to play.

☆ 4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year
▼ + stars: | 2023-03-25 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Jade Beason is a full-time content creator and creator coach who used to work in marketing. She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more. Influencer and creator coach Jade Beason more than quadrupled her revenue in a year. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:1.

☆ How to make $10,000 a month or more on OnlyFans, according to creators
▼ + stars: | 2023-03-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

From DMs to personalized content, here's how creators make $10,000 a month or more on OnlyFans. Ami Gan, the company's CEO, said in October 2022 that OnlyFans had paid out $10 billion to creators since its founding in 2016, and that the platform had over 2 million creators. Read more about how seven OnlyFans creators established their pricing strategiesDirect messaging: Some creators build their presence on OnlyFans based on the direct communication they establish with their fans and on connecting with them on a personal level through messaging. Promo "shoutouts": Creators rely on marketing tactics to get new customers, like buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social-media platforms. How 6 OnlyFans creators built their incomes to over $10,000 per month:How 3 OnlyFans creators are making over $100,000 per month:

☆ A guy is using ChatGPT to turn $100 into a business making as much money as possible. Here are the first 4 steps the AI chatbot gave him.
▼ + stars: | 2023-03-21 | by ( Jacob Zinkula | Aaron Mok | ) www.businessinsider.com time to read: +6 min

Jackson Greathouse Fall asked ChatGPT to turn $100 into "as much money as possible." Jackson Greathouse Fall, a brand designer and writer, took to Twitter last week to share a prompt that he gave the chatbot. The company is now valued at $25,000, according to a tweet by Greathouse Fall. But when Greathouse Fall learned the domain name cost $848 to acquire, it suggested one that was more affordable: GreenGadgetsGuru.com. Are you using ChatGPT to save time or make money?

Greg Becker, who was the longtime CEO of Silicon Valley Bank, pictured last year. "Looks like Silicon Valley Bank is in some deep shit," Uncommon Capital general partner Jamie Quint tweeted. Startup founders scrambled to get their funds out of Silicon Valley Bank after its collapse. Andreessen Horowitz announced this week that it will continue banking with Silicon Valley Bank "for the foreseeable future" but is crafting a longer-term plan to diversify. Even so, he added, "I think we'd be supportive, as they stabilize, for them to be one of many partners that our founders bank with."

The first step to finding a good accountant is to ask the people close to you who they recommend. Think about your own priorities and remember the essentials that any good accountant should have. Finding a "good" accountant can feel like a moving target, but it doesn't have to be. Editor's Rating 4.2/5 A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star Editor's Rating 4.6/5 A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star Editor's Rating 4.5/5 A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star Learn more On TurboTax's website Learn more On Tax Slayer's website Learn more On H&R Block's website1. A good accountant is a good communicator as much as they are a number-cruncher.

☆ SVB rivals pounce, pitching startups on moving their money away from the struggling bank
▼ + stars: | 2023-03-10 | by ( Ben Bergman | Darius Rafieyan | ) www.businessinsider.com time to read: +4 min

With Silicon Valley Bank in crisis, rivals pounced, publicly encouraging tech clients to move their money. SVB lends money to startups and keeps their cash deposits, so they can pay staff and other expenses. If startups are worried the bank can't give them all their money back from their bank accounts, then they might pull their accounts. The banker described their phone ringing off the hook Thursday with panicked startup founders and CEOs desperate to move their money away from SVB. "We also left our own money in SVB," Mark Suster, managing partner at Upfront Ventures tweeted Thursday.

Twitter exploded on Thursday afternoon with concerns about storied institution Silicon Valley Bank. Silicon Valley is losing faith in its go-to bank SVB Financial. It's an all out bank run," founder Howard Lerman wrote. If startups are worried the bank can't give them all their money back from their bank accounts, then they might pull their accounts. In essence, a bank run -- Silicon Valley style.

☆ Facebook's top exec Tom Alison breaks down his top priorities for 2023 and his pitch to creators
▼ + stars: | 2023-03-08 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Tom Alison, head of Facebook, wants the platform to be a more welcoming home to creators. Insider spoke with Alison about Facebook's priorities as uncertainty around Meta layoffs mounts. "We want Meta to be a great home for creators," Alison said. "You layer in some monetization tools on top of that and they can use Facebook to extend their income," Alison said. "We're going to be integrating and embracing more messaging functionality within Facebook," Alison said.

☆ A Big Tech contractor thought he'd found the ideal full-time job at a $1 billion startup — then got laid off. He's a temp employee again, but now thinks his job is more secure.
▼ + stars: | 2023-03-06 | by ( April Joyner | ) www.businessinsider.com time to read: +5 min

Much of Big Tech's workforce is temporary, but full-time startup jobs aren't so permanent, either. A tech contractor who got laid off from the startup Oyster says job security doesn't exist anymore. He landed a full-time job at Oyster, a human-resources tech startup that had recently become a unicorn, meaning it had been valued at $1 billion or more. Now he's back working as a contractor at a public tech company, where he believes his role is likely more secure. Now he's a contractor again, but doesn't necessarily see the temporary role as a bad thing.

☆ Heinz plans to give a new boat to a man who says he survived 24 days stranded at sea by eating ketchup after tracking him down
▼ + stars: | 2023-02-26 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Elvis Francois says he survived being stranded at sea for more than three weeks by eating ketchup. Elvis Francois told Insider on Saturday he'd heard from many people that Heinz was trying to find him, but he didn't have a phone. He says he survived by eating ketchup three times a day with garlic powder and stock cubes for 24 days. Colombian Navy personnel attend castaway Elvis Francois after he was rescued in January. Colombian Navy/APEating ketchup for 24 days hasn't put him off the condiment, as Francois told Insider he still used it.

☆ An influencer started a newsletter after her TikTok engagement dropped. Here's how she amassed 25,000 subscribers in 4 months.
▼ + stars: | 2023-02-08 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +7 min

She built an email newsletter last year, and explains how its helped increase her income. Applying to college was a stressful time for Carlynn Greene because she had to apply for financial aid to afford the steep tuition. While some TikTokers have tried to combat the issue by making more SEO friendly content, Greene sought another solution. She built a free email newsletter on Convert Kit, a website for building email templates, and sent the first iteration to subscribers in September 2022. Here is an example of Carlynn Greene's email newsletter from February 2023:Carlynn Greene's newsletter Carlynn GreeneCarlynn Greene's newsletter Carlynn GreeneThe newsletter reads:Hi there carr!

☆ I made nearly $2 million in 2 years selling my nursing-school study notes on Etsy and TikTok — here's how
▼ + stars: | 2023-02-03 | by ( Jen Glantz | ) www.businessinsider.com time to read: +8 min

Stephanee Beggs, 28, started posting her study sheets on TikTok while in nursing school. She plans to keep her day job and loves that her influencer work ties back to her hospital job. It's also humbling and exciting seeing how many people have gravitated toward my TikTok videos and study sheets. My approach to TikTok is organized and strategicWhen I first started posting on TikTok, I didn't have much of a strategy or direction. Once my study sheets started selling on Etsy, I decided to come up with a game plan of how to continue to monetize my audience.

☆ Blackstone's real-estate business is totally fine, so please stop asking about it
▼ + stars: | 2023-02-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

Blackstone's real-estate business is literally fine, everyone. Yes, the private-equity giant had to limit investors from pulling their money out from the $69 billion Blackstone Real Estate Income Trust (BREIT) in December. And yes, it's also true that Blackstone had to tell investors again on Wednesday that investors were pulling money from BREIT. Murphy, an executive at Standard Investments, serving as Blackstone's new COO of corporate private equity and Heather von Zuben's appointment as COO of Blackstone's credit arm. As much as I enjoy poking fun at Blackstone, Schwarzman and Gray aren't necessarily wrong, to a degree.

☆ If Marc Benioff is forced to sell Slack to appease activist investors, it would probably be worth less than half the $28 billion he paid just 18 months ago
▼ + stars: | 2023-01-27 | by ( Julie Bort | ) www.businessinsider.com time to read: +5 min

He calculated Slack would be worth less than half what Salesforce paid for it, and could still be worth selling. Salesforce founder and CEO Marc Benioff has multiple activist investors with stakes in his company, circling him to demand changes. One possible outcome is that Benioff is forced to sell or spinoff Slack, according to analysts. It paid more than twice that — $27.7 billion — in an acquisition that closed just 18 months ago. Under siege from fearsome activist investorsWhen we say Benioff has multiple activist investors circling, we mean he's practically under siege.

☆ DoNotPay's CEO says threat of 'jail for 6 months' means plan to debut AI 'robot lawyer' in courtroom is on ice
▼ + stars: | 2023-01-26 | by ( Sindhu Sundar | ) www.businessinsider.com time to read: +3 min

DoNotPay's CEO says he will hold off on deploying an AI 'robot lawyer' in traffic case hearings. Joshua Browder said that he received 'threats' over the plan and feared facing 'jail for 6 months.' The ploy always carried a risk, as states closely regulate who can practice law. But regulators may still be a while away from contemplating a full-fledged AI lawyer in court. "We're seeing some reform in regulations around the unauthorized practice of law, and we're becoming less rigid," said Murphy.

☆ An OnlyFans creator who made $6.4 million in revenue shares her strategies for success
▼ + stars: | 2023-01-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Bryce Adams is an OnlyFans adult-content creator with more than 700,000 fans on three accounts. She shared her strategies for success and how she's approaching OnlyFans in 2023.Business in 2022 went "smashingly well," Bryce Adams, an adult-content creator, told Insider. Adams and her boyfriend, Jay — who both use stage names for privacy reasons — have been active on the subscription platform OnlyFans for two years. Bryce and Jay made their first million dollars within 10 months of their first post, and generated over $6.4 million in revenue in 2022 from OnlyFans alone. In addition to the adult content, Bryce and Jay regularly appear together sharing snippets of their routines, their workouts, their cats, and their meetups with friends.

Instagram gives you more control over what you see. Instagram on Thursday launched a new set of features that helps you manage what you see in your feed and silence notifications. The new settings include Quiet mode, which allows users to set a customized schedule to silence Instagram notifications and auto-respond to direct messages (DMs). Instagram announced parental controls in 2021, but the platform is now taking steps to allow further control over user feeds — and to give parents more insight into their children's Instagram habits. Among teens who reported suicidal thoughts, according to the report, 13% of British users and 6% of American users connected the issue back to Instagram.

For users with a lot of followers, Twitter has been a place to network with professionals in their chosen field, build successful businesses and share breaking news. In October 2022 the account hit 550,000 Twitter followers, she said. Before Musk, Nelson said he communicated with Twitter staff, who engaged with the platform’s top creators to share new features and get insight. Prominent Twitter users said they have also noticed the quality of discourse on the platform declining, including more hateful messages being sent to them in direct messages and replies. It catalogs tweets from and about Musk, including reporting on the disruption to Twitter’s staff, previously suspended accounts that Musk restored and major moments on Musk’s Twitter.

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