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☆ DeSantis' Bud Light brawl marks his latest move in anti-corporate gambit
▼ + stars: | 2023-07-28 | by ( James Oliphant | ) www.reuters.com time to read: +6 min

DeSantis trails Republican front-runner Donald Trump by more than 20 points nationally in the 2024 primary race. But a Republican lobbyist in Washington who represents several Fortune 500 companies said DeSantis’ approach is sound for winning the Republican primary. “DeSantis is doing what he’s doing because it's good politics,” said the lobbyist, who asked to remain unidentified so as to not take sides in the presidential race. A company spokesman told Reuters that "Anheuser-Busch InBev takes our responsibility to our shareholders, employees, distributors and customers seriously." On the trail, DeSantis has accused the Food and Drug Administration of being “captured” by the pharmaceutical industry.

Persons: Ron DeSantis, DeSantis, Donald Trump, Alex Conant, ” Conant, “, ”, Bob Iger, Trump, Bud Light, influencer Dylan Mulvaney, Trump’s, Donald Trump Jr, Bud Light’s, Morningstar, James Oliphant, Colleen Jenkins, Alistair Bell Organizations: Bud Light, Republican, Republican Party, Disney, Republicans, Reuters, Fortune, Democratic Party, Anheuser, Busch InBev, and Drug Administration, Thomson Locations: Florida, Washington, America

☆ Bud Light maker to lay off hundreds of US corporate staff after sales slump - CNN
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +1 min

[1/2] FiILE PHOTO: Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. Picture taken October 21, 2020. REUTERS/Richa NaiduJuly 26 (Reuters) - Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement. The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported. Reporting by Gokul Pisharody in Bengaluru; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.

Persons: Bud, seltzer, Richa Naidu, Bud Light, influencer Dylan Mulvaney, Gokul, Nivedita Organizations: REUTERS, Anheuser, Busch InBev, CNN, Busch, Budweiser, Constellation Brands, Modelo Especial, Thomson Locations: Chicago , Illinois, U.S, United States, Bengaluru

☆ Bud Light owner laid off hundreds of US workers, following months of backlash
▼ + stars: | 2023-07-27 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

The Bud Light owner has faced months of lagging US sales since April. The backlash began after transgender influencer Dylan Mulvaney posted a Bud Light promotion. The beer company has faced lagging sales and backlash after Bud Light's promotion with Dylan Mulvaney, a transgender influencer. The decision follows a months-long plunge in Bud Light sales. Bud Light has been embroiled in backlash since April when Mulvaney posted a Bud Light promotion on her Instagram.

Persons: Bud, influencer Dylan Mulvaney, Bud Light, Bud Light's, Dylan Mulvaney, Brendan Whitworth, —, Mulvaney Organizations: Anheuser, Busch, Wall Street Journal, Service, Privacy, Corporate, Bud Light, Modelo Especial Locations: Wall, Silicon, Mexican

☆ Bud Light maker Anheuser-Busch to lay off hundreds of corporate staff
▼ + stars: | 2023-07-27 | by ( Stefan Sykes | ) www.cnbc.com time to read: +3 min

An employee adjusts bottles of Bud Light beer at an Anheuser-Busch InBev facility in Virginia, Aug. 8, 2018. Beverage giant Anheuser-Busch InBev announced it will lay off hundreds of corporate employees as sales of its flagship lager Bud Light falter. Bud Light sales have sagged following a conservative boycott over its March Madness partnership with transgender social media influencer Dylan Mulvaney. Bud Light had 7% market share during that same period, the data found. The firm also found Bud Light sales dropped 28% for the week ending June 24 when compared with the same period last year.

Persons: Bud Light, Busch, Brendan Whitworth, Bud, influencer Dylan Mulvaney, Mulvaney, Bump Williams, Ron DeSantis, DeSantis, Bud Light's, —, Kevin Breuninger Organizations: Anheuser, Busch InBev, Beverage, CNBC, Busch, Constellation Brands, Modelo, Bud Light, Florida Gov, State Board of Administration, Mulvaney Locations: Virginia, U.S, Florida

New York CNN —Beer maker Anheuser-Busch said Wednesday that it will lay off positions across its US corporate staff. The company’s website says that it employs “more than 19,000 employees nationwide.” Two percent of that figure would number about 380 positions. “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” said Anheuser-Busch CEO Brendan Whitworth. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. The beer’s brand had been struggling due to the Dylan Mulvaney controversy, when the transgender influencer posted an Instagram photo of a custom can that Bud Light had sent her.

Persons: New York CNN — Beer, Busch, ”, Brendan Whitworth, Bud Light, Bud, Dylan, influencer Organizations: New, New York CNN, Anheuser, Busch, Bush US, Modelo Especial Locations: New York

☆ What’s ahead this week for Wall Street and the economy
▼ + stars: | 2023-07-23 | by ( Krystal Hur | ) edition.cnn.com time to read: +5 min

Case Shiller house price index for May and consumer confidence for July from the Conference Board. Earnings reports from AT&T, Boeing, Meta Platforms, Mattel, Stellantis and Chipotle Mexican Grill. Earnings reports from Coca-Cola, Mondelez, Honeywell, Keurig Dr Pepper, Royal Caribbean, Anheuser-Busch Inbev, Southwest Airlines and Hershey. Friday: Personal Consumption Expenditures price index for June, Employment Cost Index for the second quarter and University of Michigan consumer sentiment for July. Earnings reports from Procter & Gamble, Chevron and Exxon Mobil.

Persons: Jerome Powell, David Smith, Powell, Christopher Waller, ”, Dustin Thackeray, Tesla, Chris Isidore, —, Case, Dr Pepper Organizations: CNN Business, Bell, CNN, Fed, Traders, Rockland Trust, Big Tech, Microsoft, Meta, Crewe Advisors, Nasdaq, Netflix, Safety, Health Administration, doesn’t, Biden Administration, Bureau of Labor Statistics —, Ryanair, Federal Reserve, Conference Board, General Motors, Daniels, Midland, Verizon, PacWest, Boeing, Mattel, Honeywell, Anheuser, Busch Inbev, Southwest Airlines, Hershey, University of Michigan, Procter & Gamble, Chevron, Exxon Mobil Locations: Rockland, American, United States, PacWest Bank, Royal Caribbean

☆ Constellation Brands is in the midst of a transformation. How activist Elliott may build value
▼ + stars: | 2023-07-22 | by ( Kenneth Squire | ) www.cnbc.com time to read: +5 min

Activist Commentary: Elliott is a very successful and astute activist investor, particularly in the technology sector. Constellation Brands produces and markets beer, wine and spirits, but it's essentially a beer company with 85% of its revenue coming from beer sales. Moreover, it is not just a niche beer business anymore. First, the company has traded at a discount because of the dual-class share structure that allowed the Sands family to control Constellation. This leaves a core beer business that can now be operated without unnecessary distractions.

Persons: Elliott, William T, Giles, –, Luca Zaramella, Sands, Bill Newlands, Rob Sands, missteps, Ken Squire Organizations: Constellation, Mondelez, Constellation Brands, Modelo Especial, Anheuser, Busch, Modelo, Coors, Budweiser, Eastern Seaboard, 13D Locations: COOs, U.S, Mexicali, Mexico

Ron DeSantis has told his government to investigate whether Bud Light's parent company breached its duties to shareholders as a conservative backlash continues to rage over the beer brand's deal with transgender social media influencer Dylan Mulvaney. Shares of AB InBev are down about 2% this year, while the broader market is up. Sales of Bud Light have plummeted in the wake of conservative uproar and a boycott over the Mulvaney partnership. The firm also found Bud Light sales are down by about 25% from last year. Mulvaney has criticized Bud Light for not standing by her during the boycott.

Persons: Ron DeSantis, Bud Light's, influencer Dylan Mulvaney, DeSantis, Lamar Taylor, Bud Light, Bump, Bud, there's, Florida's, Disney, Donald Trump's, Taylor, Mulvaney, I've Organizations: Florida, United, Israel Summit, Crystal Gateway Marriott, Florida Gov, Republican, State Board of Administration, SBA's, InBev, Constellation Brands, Especial, Anheuser, Busch InBev, CNBC, Fox, Disney, Trump, GOP, NBC Locations: Arlington , Virginia, U.S, Florida

☆ Here’s how Bud Light became the latest corporate bogeyman for Ron DeSantis
▼ + stars: | 2023-07-21 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Partnering with a young, popular trans woman could help a brand like Bud Light reach a more youthful demographic. But because Bud Light managed to alienate everyone, it hasn’t gotten the benefit of a buycott. In the week ending on July 8, Bud Light sales, by dollar, fell nearly 24% year-over-year, according to data provided by Williams. Others are more breezy, showing people enjoying Bud Light despite the inconveniences of summer (sunburn, thunderstorm). Bud Light is “coming back,” said Marcel Marcondes, AB InBev’s chief marketing officer, during the Cannes Lions International Festival of Creativity in June.

Persons: Ron DeSantis, Bud Light, influencer Dylan Mulvaney, Bud, BUD, “, Mulvaney, Lamar Taylor, “ prudently, DeSantis, Taylor, Scott Olson, Bud Light’s, Dylan Mulvaney, Anheuser Bush, — Anheuser, Brendan Whitworth, ”, LIV, Rob Carr, buycotts, hasn’t, Bump Williams, Williams, Busch, Whitworth, ” Whitworth, Marcel Marcondes, ” Daniel Korschun, ” Korschun, Erin Reed, Elon Musk, he’s Organizations: New, New York CNN, Florida Gov, Republican, Bud Light, Anheuser, Busch InBev, State Board of Administration, AB InBev, CNN, Busch, “ Anheuser, Gallup, — Anheuser Busch’s, America, Trump National Golf Club, Modelo Especial, InBev’s, Cannes Lions International, Creativity, Drexel University, InBev, Republicans, Target, Twitter, Tesla, Disney Locations: New York, Florida, Sterling , Virginia, Central Florida

☆ Stocks making the biggest moves premarket: Netflix, Tesla, United Airlines and more
▼ + stars: | 2023-07-20 | by ( Samantha Subin | ) www.cnbc.com time to read: +4 min

Netflix posted earnings of $3.29 a share on $8.19 billion in revenue. However, IBM reported earnings that topped analysts' estimates as the company expanded its gross margin. United Airlines — Shares rose 3% after United Airlines reported record quarterly earnings and said it expects a strong third quarter as travel demand surges. During the period, the company reported a rebound in customer deposits. The company reported earnings of 92 cents a share on $2.35 billion in revenue.

Persons: Refinitiv, it's, Johnson, Horton —, Horton, Blackstone, Blackstone — Blackstone, Morgan Stanley, Bud Light, —, Macheel, Alex Harring, Jesse Pound, Yun Li Organizations: Netflix, IBM, Vegas Sands, Refinitiv, Taiwan Semiconductor, Taiwan Semi, Revenue, Discover, Discover Financial, United Airlines, Bancorp, American Airlines —, Airlines, Blackstone —, Anheuser, Busch Locations: Los Angeles , California, Vegas, Taiwan

☆ Gay Water, a new canned cocktail, wants to be the anti-Bud Light
▼ + stars: | 2023-07-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —In a sea of canned cocktails, Gay Water wants to stand out. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that. The canned cocktail is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. He thought of creating Gay Water about a year ago while on a vacation with his friend that had got a job within the beverage industry. Big onlineHoddeson built up a strong social media following on TikTok and Instagram during Covid-19 and is using some of the money from that (as well as from friends and family) to help fund Gay Water.

Persons: Bud, Gay, Spencer Hoddeson, Bud Light, ”, influencer Dylan Mulvaney, they’re, It’s, Hoddeson, “, it’s, ” Bryan Roth, seltzer, ” Roth, Gay Beer, Hoddeon Organizations: New, New York CNN, CNN, Anheuser, Busch, Nickelodeon, Feel Goods Company Locations: New York, Covid, United States

☆ Here are Thursday's biggest analyst calls: Tesla, Netflix, Chevron, Alphabet, Apple, Nvidia, IBM and more
▼ + stars: | 2023-07-20 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Morgan Stanley reiterates Tesla as equal weight Morgan Stanley said it's standing by its equal-weight rating on Tesla after its earnings report Wednesday. Morgan Stanley upgrades Anheuser-Busch InBev to overweight from equal weight Morgan Stanley said the beer giant's valuation is attractive right now. Morgan Stanley reiterates Microsoft as overweight Morgan Stanley said the company is a top pick heading into earnings next week. Bank of America reiterates Alphabet as buy Bank of America said it's bullish on the stock heading into earnings next week. Bank of America reiterates IBM as buy Bank of America said it's standing by its buy rating on the artificial intelligence beneficiary after its earnings report Wednesday. "

Persons: it's, Morgan Stanley, Tesla, Bud, Wolfe, NVDA, Estée Lauder, Skyworks, McDonald's, Wells, Wells Fargo, it's bullish, Goldman Sachs, ServiceNow Organizations: Credit Suisse, Apple, Suisse, Vision, Tesla, Anheuser, Busch InBev, RBC, Nvidia, Barclays, UBS, Chevron, Bank of America, Netflix, Deutsche Bank downgrades Avis Budget, Deutsche Bank, Avis Budget, Walmart, " Bank of America, IBM, Citi Locations: underperform, China

☆ Morgan Stanley upgrades Anheuser-Busch InBev, says it's attractive valued after Bud Light controversy
▼ + stars: | 2023-07-20 | by ( Sarah Min | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev is a buying opportunity even after its controversial handling of a social media campaign involving a transgender influencer, according to Morgan Stanley. Simon called the parent company behind Bud Light a top pick that's attractively valued after its decline this year. "We see a very favourable risk reward underpinned by attractive valuation," Simon wrote to clients on Thursday. BUD 1D mountain Anheuser-Busch InBev shares 1-day The analyst raised her price target to $68.50 from $64, which represents about 17% upside for Anheuser-Busch InBev from Wednesday's closing price. Anheuser-Busch InBev has come under pressure in the U.S. this year after it partnered with transgender influencer Dylan Mulvaney for promotions of Bud Light.

Persons: Morgan Stanley, Sarah Simon, Simon, Bud Light, Bud, BUD, influencer Dylan Mulvaney, — CNBC's Michael Bloom Organizations: Anheuser, Busch InBev, Busch, Brewers Locations: U.S

☆ Corona beer maker Constellation Brands takes action aimed at enhancing shareholder value and stock pops
▼ + stars: | 2023-07-18 | by ( Jeff Marks | ) www.cnbc.com time to read: +4 min

Constellation Brands (STZ) shares are popping more than 3% in after-hours trading after the Corona and Modelo beer company made a slew of announcements to enhance its corporate governance. The selection of these two board members was made as part of a collaboration with an activist investor that's known to shake things up to create value for shareholders: Elliott Management. Elliott was also recently involved in a multi-activist situation at Club name Salesforce (CRM), which resulted in more value for shareholders. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER .

Persons: Luca Zaramella, Bill Giles, it's, Elliott, Bud Light, Bud, Jim Cramer's, Jim Cramer, Jim Organizations: Constellation Brands, Corona, Mondelez, AutoZone, Elliott Management, Club, Constellation, Modelo Especial, Molson Coors Beverage . Molson, Anheuser, Busch Inbev, Budweiser, CNBC, Getty Locations: Modelo, United States, Corona

☆ Bud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott
▼ + stars: | 2023-07-17 | by ( Cork Gaines | ) www.businessinsider.com time to read: +4 min

Modelo passed Bud Light, which has been the subject of a boycott by conservatives. It recently took the crown from Bud Light, which saw its market share drop to 7%. "Modelo and Michelob Ultra (another Anheuser-Busch brand) both were on track to eventually overtake Bud Light," Maloney wrote, citing long-term market share data. "Everybody kinda figured Bud Light was getting hit by that boycott, so it fell out of No. But Neil Reid, a professor at the University of Toledo who studies the beer industry, told Reuters that the Bud Light boycott is lingering longer than expected.

Persons: Bud Light, El Rey, Bump Williams, influencer Dylan Mulvaney, Jennifer Maloney, Bud Light's, Maloney, Jack Hough, Light, Hough, Corona, Neil Reid Organizations: Modelo, Service, Anheuser, Street Journal, Busch, Fox, Northwestern University, University of Toledo, Reuters, Bud Light Locations: Wall, Silicon, El, Modelo

☆ How America fell out of love with ice cream
▼ + stars: | 2023-07-16 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +9 min

Ice cream is “the ultimate comfort food.”Drinkers swapped a pint for a scoop, and for ice cream makers, Prohibition was a boon. “In fact they say that the ice cream business is bound to increase in volume from year to year as more people are using ice cream since the coming in of nation-wide prohibition and the going out of the saloon.”The interest in ice cream continued in World War II, buoyed by the government’s use of the frozen dessert to help boost morale. Margaret Bourke-White/The LIFE Picture Collection/Shutterstock“We built pop-up ice cream factories on the front lines, delivered individual ice cream cartons to foxholes and spent more than a million dollars on a floating ice cream barge that patrolled the Pacific delivering ice cream,” Siegel said. Scoops of Falooda ice cream are placed on top Blueberry Lavender ice cream at Pints of Joy in Sunnyvale, California. Today, she teaches aspiring ice cream entrepreneurs how to make ice cream.

Persons: Earl Leaf, Michael Ochs, Baskin Robbins, —, Matt Siegel, ” Siegel, Yuengling, ”, Margaret Bourke, “, Siegel, John Robbins, Robbins, Burt Baskin, Robbins ’, ” Robbins, Robbins “, Deepak Chopra, Marianne Williamson, Lucas Fuess, Richard B, Levine, Levine Roberts, Fuess, John Crawford, “ There’s, Circana, Aric Crabb, Talenti, Earl Grey, ” Crawford, Bryan Olin Dozier, Deborah Lee Organizations: New, New York CNN, US Department of Agriculture, Michael Ochs Archives, Food, Anheuser, Busch, Manufacturers, Cream, Baskin, New York Times, Rabobank, MediaNews, East Bay Times Locations: New York, NY, American, USS Maryland, Chicago , Illinois, Circana, Joy, Sunnyvale , California, Van Leeuwen, North Carolina

☆ A former Anheuser-Busch exec has become one of the Bud Light maker's fiercest critics
▼ + stars: | 2023-07-14 | by ( Grace Mayer | ) www.businessinsider.com time to read: +7 min

Anson Frericks, a former executive at Anheuser-Busch, has criticized how the company has handled the backlash against Bud Light. Now, Anheuser-Busch has gotten involved with issues that he's been fighting against, Frericks told Insider. Anheuser-Busch US CEO Brendan Whitworth hasn't explicitly defended the Bud Light partnership with influencer Dylan Mulaney, nor has he called it a mistake. The dip in Bud Light sales persisted through the end of June, USA Today reported. In a TikTok video posted at the end of June, Mulvaney alleged that Bud Light never reached out to her following the onslaught of hate she received.

Persons: Anson Frericks, Bud Light, Bud, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Frericks, he's, Busch, He's, Vivek Ramaswamy, Marc Benoiff, Brendan Whitworth hasn't, influencer Dylan Mulaney, Getty, LAURIE DIEFFEMBACQ, Dylan Mulvaney Organizations: Anheuser, Busch, Service, Whitworth, CBS, Newsweek, Street, Fox News, Daily Mail, Fox, Bud, MAG, AFP, Pride Month, Human, USA Locations: Wall, Silicon

☆ Bud Light is trying to meme its way back into your fridge
▼ + stars: | 2023-07-12 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light posted a meme on Sunday that seemed to poke fun at the brand's handling of backlash it's faced. The backlash began in April, after Bud Light partnered with transgender influencer Dylan Mulvaney. A video clip posted on Sunday to Bud Light's Twitter and Instagram shows a woman eating a watermelon, a Bud Light can on a picnic table behind her while severe wind whips trash and sends people scurrying. Conservatives are calling for Bud Light boycotts, while advocates are asking the brand to support the transgender community. The recent post from Bud Light, though, seemed to meme-ify Bud Light's own handling of the backlash — silently waiting out the storm of outcry.

Persons: Bud Light, it's, influencer Dylan Mulvaney, Bud Light's, Bud, Brendan Whitworth, Larry Kopp, they're, Busch, Mulvaney, Kopp, Drew Kerr, we've, Kerr Organizations: Service, Bud Light's Twitter, Anheuser, Busch, Bud Light, Mulvaney, TASC Locations: Wall, Silicon

☆ Modelo tops Bud Light in sales for second month in a row
▼ + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Mexican-made Modelo Especial is the top-selling beer in the United States for the second straight month, once again snatching the crown from Bud Light. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. Bud Light initially lost the title last month, which it has largely held for two decades. In June, Bud Light rolled out a new marketing campaign to help turn around sales, centering around country music and NFL players. However, Bud Light continues to be the country’s top-selling beer year to date, holding 8.7% share of the beer market.

Persons: Bud Light, Bud Light’s, Bump Williams, Dylan, Williams, Greg Gallagher, ” Organizations: New, New York CNN, Especial, Modelo Especial, Anheuser, NFL, Modelo, Constellation Brands, Corona, Constellation, CNN Locations: New York, United States

July 10 (Reuters) - Constellation Brands' (STZ.N) Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's (ABI.BR) Bud Light in May. Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ. Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%. Azer added that consumers had quickly figured out AB InBev's other beer brands like Michelob Ultra and Natural Light, which are also seeing a fall in sales. Before the backlash, Natural Light was gaining due to cost-conscious consumers opting for cheaper six-packs.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Bump Williams, Michel Doukeris, Neil Reid, Cowen, Vivien Azer, Azer, Letitia James, Ananya Mariam Rajesh, Pooja Desai Organizations: Constellation Brands, Modelo Especial, Anheuser, U.S, University of Toledo, Budweiser, Target, New York, Starbucks, Thomson Locations: United States, NielsenIQ, U.S, Bengaluru

☆ Major League Pickleball names new CEO and COO to capitalize on surging popularity
▼ + stars: | 2023-07-05 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Jorja Johnson of the Hard Eights holds her Franklin paddle during the Major League Pickleball finals match against BLQK at Pickle & Chill on October 16, 2022 in Columbus, Ohio. Major League Pickleball is getting new leadership as it looks to capitalize on the rise of America's fastest-growing sport at the professional level. "The additions of Julio and Bruce signify another landmark step forward in the evolution of Major League Pickleball," said MLP founder Steve Kuhn. We're at just the beginning of this hockey-stick growth," DePietro told CNBC. In the year-plus that he's served as an owner in the league, DePietro said, team valuations have seen 100-times growth.

Persons: Jorja Johnson, Franklin, Major League Pickleball, Julio DePietro, Bruce Popko, Julio, Bruce, Steve Kuhn, DePietro, Kuhn, he's, pickleball, LeBron James, Kevin Durant, Tom Brady, Drew Brees Organizations: League Pickleball, BLQK, Major League, pickleball, NFL, CNBC, Citadel, Florida, MLP, NBA, Anheuser, Busch Locations: Columbus , Ohio

☆ Bud Light tries to win back conservatives one grunt at a time in a new ad featuring NFL star Travis Kelce
▼ + stars: | 2023-07-04 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Bud Light released a new ad with Kansas City Chiefs star Travis Kelce, titled "Backyard Grunts." Bud Light aims to win back conservatives with a new ad featuring Kansas City Chiefs star Travis Kelce and several decidedly less athletic men gingerly easing themselves into various seats — and grunting. Bud Light faced backlash over partnering with transgender influencer Dylan Mulvaney in April. The new 15-second spot depicted various backyard gatherings and has no dialogue apart from grunts, sighs, and Kelce saying "yeah." He also said about the summer advertising strategy: "you can look forward to Bud Light reinforcing what you've always loved about our brand – that it's easy to drink and easy to enjoy."

Persons: Bud Light, Travis Kelce, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Bud, Busch, you've Organizations: Kansas City Chiefs, Anheuser, Busch US, Morning, Busch, CBS, Bud Light, Modelo Especial Locations: America

☆ Constellation Brands results top estimates on strong Modelo Especial sales
▼ + stars: | 2023-06-30 | by ( ) www.reuters.com time to read: +1 min

June 30 (Reuters) - Constellation Brands (STZ.N) first-quarter results topped Wall Street expectations on Friday, as the Corona beer maker benefited from higher pricing and steady demand for its alcoholic beverages. Constellation’s beer business posted an 11% increase in sales in the quarter ended May 31, mainly on strong growth across Modelo Especial, the Modelo Chelada brands as well as Corona Extra. Modelo Especial dethroned Anheuser-Busch InBev's (ABI.BR) Bud Light as the top selling beer in the U.S. in June after the latter faced backlash over a social media promotion with transgender influencer Dylan Mulvaney. Constellation net sales rose more than 6% to $2.52 billion, beating analysts' average estimate of $2.47 billion, according to Refinitiv IBES data. The company's first-quarter profit of $2.91 per share beat analysts' average estimate of $2.83 as per IBES data from Refinitiv.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Kim Crawford, Juveria, Vinay Dwivedi Organizations: Constellation Brands, Modelo Especial, Modelo, Anheuser, Constellation, Refinitiv, Thomson Locations: U.S

☆ Dylan Mulvaney says Bud Light’s backlash response was ‘worse than not hiring a trans person at all’
▼ + stars: | 2023-06-29 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

New York CNN —Dylan Mulvaney on Thursday broke her silence about the fallout that occurred after the trans influencer made two Instagram posts sponsored by Bud Light earlier this year. Bud Light’s sponsorship of an April 1 Instagram post by Mulvaney set off a firestorm of anti-trans backlash and calls for a boycott. But later it released a vague statement from the CEO that failed to offer support for Mulvaney or the trans community. The Bud Light backlash also coincided with anti-LGBTQ+ campaigns against other big brands, including Target. “I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive, and Bud Light really does not belong there, Bud Light should be about bringing people together,” Whitworth said.

Persons: New York CNN — Dylan Mulvaney, Bud Light, Bud Light’s, Mulvaney, ” Mulvaney, Bud, Brendan Whitworth, ” Whitworth, I’ve, ” –, Danielle Wiener, Bronner Organizations: New, New York CNN, American Civil Liberties Union, UCLA School of Law, Target, Bud Light, Anheuser, Busch, CBS, CNN Locations: New York

☆ Cheaper Than Water? Retailers Try to Unload Bud Light.
▼ + stars: | 2023-06-29 | by ( Julie Creswell | ) www.nytimes.com time to read: +1 min

With the summer sales season well underway — the four months between May and August make up as much as 40 percent of annual beer sales — the question swirling around Bud Light is whether the slump is temporary or the new normal. “Here we are about 10 weeks into it, and we’re still seeing double-digit declines in volumes nationally,” said Bump Williams, who runs the consulting firm that bears his name. A third of distributors believe the impact on Bud Light will be permanent. When asked how long he thought the sales declines would linger, Mr. Wagner shrugged. “I’ve seen longtime Bud Light customers trying other beers,” he said.

Persons: Light, we’re, ”, Bump Williams, Bud, Wagner, Busch, Glenn Miller’s, Wagner shrugged, “ I’ve Organizations: Anheuser, Busch, Molson Coors, Wall, Jefferies, Bud Light

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