Read previewCreator-commerce company LTK launched this week a shoppable full-screen short-video feature to compete with platforms like YouTube, TikTok, and Amazon in social shopping.
The video feature lives on the LTK app and can be found on a creator's LTK account.
AdvertisementAlongside the full-screen video feature, LTK is also releasing a feature called Daily Drops in the coming weeks.
And, creator videos on LTK have averaged 64% more click-outs to retailers.
Many fashion, beauty, and lifestyle creators have shoppable profiles with LTK, and users are accustomed to scrolling through the app to shop.
Persons:
—, LTK, It's, it's, Allison Yazdian, Yazdian, hasn't
Organizations:
Service, Business, YouTube, Shoppers, Amazon
Locations:
Dallas