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☆ Insurance Technology Spend Forecast: What's Driving Growth for P&C and Life Insurers in the US, UK, and Canada
  + stars: | 2022-10-20 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +4 min
US, UK, and Canadian insurers are striving to digitize their entire businesses to enhance their customer experience and cut costs. And overall IT/tech spend will begin climbing again from 2020 to 2024 across both insurance lines in all three countries. Insider IntelligenceBelow, we outline the growth of US, UK, and Canadian P&C and life insurers' IT/tech spend. US IT/tech spendUS P&C insurers and life insurers' expected tech spend growth rates dropped by 9.6 and 10 percentage points, respectively. UK IT/tech spendUK life insurers ramped up tech investments by 11.4% between 2018–2019—almost double P&C insurers' growth rate—and consequently their tech spend growth rates dipped more than their P&C counterparts amid pandemic disruption.
☆ AI in Insurance: How three forward-looking insurers are infusing AI into their front, middle, and back offices
  + stars: | 2022-10-19 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +3 min
Insider Intelligence details AI use cases within the insurance industry, and explores potential risks to this tech. download the app Email address By clicking ‘Sign up’, you agree to be contacted by Insider Inc. and receive emails from Insider Intelligence and eMarketer (e.g. And insurers are integrating AI implementations across their front, middle, and back offices in order to fend of tech-savvy startups. To help insurance professionals navigate this digital transformation, Insider Intelligence put together the AI in Insurance Report. The report assesses the business impact of insurers that choose to implement AI in their front, middle, and back offices.
☆ The state of social shopping: What platforms like TikTok, Instagram, and YouTube do to win e-commerce dollars
  + stars: | 2022-10-19 | by ( Marta Biino | Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. As the year closes, here's the state of play when it comes to social shopping. From TikTok to YouTube, companies introduced features to encourage users to shop in their apps — including native checkout — and shoppable livestreams, photos, and videos. "Everybody is trying to beef up their infrastructure for social commerce," Jason Goldberg, the chief commerce-strategy officer at Publicis Groupe, told Insider. Here's the current state of play in social shopping:
☆ These 3 Canadian banks offer the most in-demand emerging mobile feature
  + stars: | 2022-10-19 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +5 min
This is a preview of Insider Intelligence's 2021 Canada Mobile Banking Emerging Features Benchmark, available exclusively to subscribers. The Canadian banks that offer the most desirable mobile banking app features in 2021 are RBC, TD Canada, and BMO, according to the inaugural Insider Intelligence Canada Mobile Banking Emerging Features Benchmark. The Insider Intelligence 2021 Canada Mobile Banking Emerging Features Benchmark examines the offerings of the seven largest Canadian FIs by assets to determine which banks best meet customer demand for advanced mobile banking features. The Insider Intelligence 2021 Canada Mobile Banking Emerging Features Benchmark ranks the seven largest Canadian financial institutions by assets according to the strength of their mobile banking capabilities. The Canada Mobile Banking Emerging Features Benchmark covers Banque Nationale, BMO, CIBC, Desjardins, RBC, Scotiabank, and TD.
☆ The Embedded Finance Explainer: Nonfinancial companies are increasingly looking to offer financial products via their platforms—here's how innovative FIs can partner with them to capture a $7 trillion
  + stars: | 2022-10-18 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +3 min
Embedded finance is an emerging software distribution model that is promising—or threatening—to reshape the financial services industry. The global embedded finance market is still nascent, but its growth potential is enormous. To help financial service leaders navigate this emerging market, Insider Intelligence detailed key embedded finance trends and potential growth opportunities. Embedded finance marketEmbedded finance companies, including those pivoting into the trend, will reach a market cap of $7.2 trillion globally by 2030. Insider Intelligence's Embedded Finance Explainer defines the concept of "embedded finance" and explains its potential impact on how financial services and products are distributed and consumed.
☆ Gen X amid the Pandemic: How Their Finances, Shopping Behavior, and Digital Usage Look
  + stars: | 2022-10-18 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +3 min
In the Gen X amid the Pandemic Report, Insider Intelligence assesses US Gen Xers' finances and how they've been affected by the pandemic. Many Gen Xers have yet to recover from the Great Recession, and the pandemic didn't help the unstable financial health of this cohort. Gen X remote workWith no sign of retirement in sight, Gen X has had to adapt to a completely digital, remote-work atmosphere. Gen X spending habitsXers became more digital in their shopping during the pandemic. In this report, we assess US Gen Xers' financial standings and how they've been affected by the pandemic.
☆ These 12 behind-the-scenes execs are innovating TikTok's surging ad business, which will soon be worth more than Snap's and Twitter's combined
  + stars: | 2022-10-13 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +11 min
TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's building out products aggressively to hit its goal. In fact, if TikTok's ad revenues triple to $11.64 billion this year from 2021, as Insider Intelligence predicts, it will surpass the combined ad revenues of Twitter and Snapchat combined. Gabriela Comazzetto, head of LATAM global business solutionsComazzetto, another Facebook poach, has been overseeing TikTok's ad business in one of its fastest growing regions for just over a year. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.
☆ The Metaverse Report Preview
  + stars: | 2022-10-12 | by ( ) www.businessinsider.com   time to read: 1 min
The metaverse can be considered any mixed-reality realm that, while rooted in real life, lets participants collaborate and transact in immersive virtual spaces via augmented reality and virtual reality (AR/VR) headsets and controllers. The metaverse has the potential to disrupt everything from business travel and the future of work to gaming, health and fitness, entertainment, marketing, and education. In our report, “The Metaverse,” Insider Intelligence analysts break down the past, present, and future of the ethereal concept of the metaverse—and how virtual reality can push the boundaries of the real world. Simply enter your information to get an exclusive preview of “The Metaverse” report and to start receiving our eMarketer Daily newsletter, which provides data, insights, and perspective on the latest digital marketing and media trends, bolstered by our signature charts.
☆ TikTok Commerce 2022 Report Preview
  + stars: | 2022-09-29 | by ( ) www.businessinsider.com   time to read: +1 min
TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second. Insider Intelligence’s TikTok Commerce 2022 Report details social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022. With essential stats and insights to understand the TikTok landscape, the report helps marketers identify opportunities to reach engaged audiences with strong purchase intent, and build communities that will connect with their products in meaningful ways. To download this exclusive preview of our TikTok Commerce 2022 Report and access the insights within, simply enter your information in the form to the right.
☆ Cookies might not be tracking you, but some brands are
  + stars: | 2022-09-28 | by ( Leticia Miranda | Leticia Miranda Is A Business Reporter For Nbc News. | ) www.nbcnews.com   time to read: +12 min
And for consumers who want to cut down on corporate monitoring, hitting “decline cookies” might not make much of a difference. Ulta Beauty’s Brent Rosso, vice president of the cosmetics seller’s ad business, called retail media networks “the hottest thing in the media world.”The Home Depot app encourages users to allow tracking. Home DepotNew ways to track and targetBefore the rise of retail media networks, retailers regularly sold ad space like sponsored products or banner ads on their own digital properties. But many retail media networks combine first-party data with existing third-party information, such as demographic data, to build more detailed profiles on consumers. About $40 billion will be spent this year across retail media networks alone, the analytics firm projects.
☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
  + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.
☆ Clock ticks for reining in TikTok risk
  + stars: | 2022-09-26 | by ( ) www.reuters.com   time to read: +2 min
TikTok app logo is seen in this illustration taken, August 22, 2022. The more time that passes, the harder TikTok gets to police. Biden’s predecessor Donald Trump tried to force a sale two years ago and threatened to ban TikTok over concerns that Chinese parent ByteDance could take American data. Biden’s team has similar security worries, and the latest proposal is to have TikTok store its American data in the United States, according to the New York Times citing sources familiar with the talks. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.
☆ Sports gambling opportunities for marketers
  + stars: | 2022-09-22 | by ( Paul Verna | ) www.businessinsider.com   time to read: +7 min
And sports gambling, which is now legal in nearly half the US, is emerging as a market opportunity for brands and broadcasters alike. Legalized sports gambling in the US will generate $2.1 billion in revenues this year. It also tallies states with active sports gambling legislation as well as those with no legislation or dead legislation. As of May 2021, sports gambling was legal and active in 21 states plus the District of Columbia. In addition, MGM Resorts International projects that sports gambling will generate $13.5 billion by 2025, with 38 US states participating by that time.
☆ The State of the Creator Economy
  + stars: | 2022-09-21 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: 1 min
In “The State of the Creator Economy,” we detail the latest trends in the creator economy, including new monetization options, popular social platforms, and recent growth. Find out what the future of influencer marketing and monetization looks like, and how creators are transforming it. Enter your information to get a copy of this exclusive PDF and to start receiving the eMarketer Retail newsletter, which covers today's most important trends in the world of commerce.
☆ Digital Trust Benchmark Report 2021 Preview
  + stars: | 2022-09-20 | by ( ) www.businessinsider.com   time to read: 1 min
In our Digital Trust Benchmark Report, we analyze the data from our fifth annual “US Digital Trust Survey” to evaluate how US social media users feel about nine major social media platforms–Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube–and reveal the extent to which trust affects usage and attitudes toward advertising. To download this exclusive preview of the Digital Trust Benchmark Report and access the data and insights within, simply enter your information in the form to the right. We’ll also add you to our eMarketer Daily newsletter, which provides data, insights, and perspective on the latest digital marketing and media trends – all at a glance with our signature charts.
☆ Klarna and Affirm tout new partnerships despite market uncertainty
  + stars: | 2022-06-02 | by ( Adriana Nunez | ) www.businessinsider.com   time to read: +4 min
Klarna expanded its partnership with Marqeta to bring physical cards to the US, while Affirm made its BNPL product available to Stripe merchants. Get a daily newsletter packed with financial services data, insights, and analysis from the Insider Intelligence team. download the app Email address By clicking ‘Sign up’, you agree to be contacted by Insider Inc. and receive emails from Insider Intelligence and eMarketer (e.g. The physical Klarna card lets customers pay for purchases in four interest-free installments online or in-store. >> Browse Our CoverageCurrent subscribers can access the entire Insider Intelligence content archive here.
☆ TikTok just launched a major offensive to grab advertiser dollars — and these are the top 12 execs who are making the app a major competitor to YouTube and Meta
  + stars: | 2022-04-15 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +11 min
TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.
☆ Facebook will experience its slowest US user growth ever in 2021
  + stars: | 2021-06-16 | by ( Debra Aho Williamson | ) www.businessinsider.com   time to read: +5 min
Facebook will experience its slowest growth ever in 2021 at just 0.8%. In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform's lowest annual growth rate to date. In 2021, the number of monthly Facebook users in the US will increase by less than 1% YoY. While the platform will gain 19.4 million users ages 25 and older between 2019 and 2025, it will lose 4.1 million users ages 12 to 24 during that time frame. Its sister property Instagram ranks second with 118.9 million monthly users expected this year, followed by Pinterest with 91.1 million.
☆ Nearly a third of US media time will be on mobile this year
  + stars: | 2021-06-16 | by ( Yoram Wurmser | ) www.businessinsider.com   time to read: +5 min
Time spent with mobile increased by an average of 31 minutes per US adult in 2020, reaching 4 hours and 16 minutes. Nearly a third of their daily time spent with media will be on mobile. Prior to the pandemic, we expected growth in mobile time spent to slow and level off within a few years. Mobile will account for close to a third (33.2%) of time spent with any form of media in 2021. In 2019, the number of adult smartphone users grew 4.1% YoY.
☆ Key trends helping payments disruptors take on financial services
  + stars: | 2021-06-15 | by ( Daniel Keyes | ) www.businessinsider.com   time to read: +4 min
Payments service providers are building an array of financial services to compete with financial institutions (FIs). Payments service providers are building an array of financial services to compete with financial institutions (FIs). Two trends are powering service providers' pushes into financial services: one from their own industry and another from banks and fintechs. The emergence of new digital distribution models for financial solutions has armed service providers with the tools to offer their clients financial services. And since those relationships are influenced by their established nonfinancial services offerings, their past operations may be just as important to their financial services pushes as their financial services themselves.
☆ US adults will consume almost as much media as last year, but TV viewing will decline
  + stars: | 2021-06-07 | by ( Audrey Schomer | ) www.businessinsider.com   time to read: +4 min
Most of those increases will stick in 2021; but traditional TV will lose all its 2020 gains. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels. Some traditional media formats like TV and print newspapers saw growth for the first time in years, while time others fell slightly. But average time spent with traditional media will decrease by 5.7% in 2021, a decline largely attributable to people spending less time watching traditional TV. The average US adult will spend 18 less minutes consuming traditional media this year—16 of which will come from declines in TV viewing time.
☆ What's pushing growth in proximity mobile payment usage?
  + stars: | 2021-06-03 | by ( Jaime Toplin | ) www.businessinsider.com   time to read: +5 min
Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments. We present our eMarketer forecasts for growth in the mobile proximity and mobile P2P payments space, as well as assess top players in each area. These were aimed at narrowing the gap between proximity payments, P2P, and mcommerce providers as wallet companies aimed to meet all mobile payment needs. Proximity Mobile Payment UsersAfter a 2020 surge, mobile proximity payment user growth rates will temper slightly before winding down to a 4.0% rise in 2025 as the sector matures, due to expansions in access and generational growth. The pandemic effect on proximity mobile paymentsPre-pandemic, a fifth of US adults who hadn't yet adopted mobile proximity payment technology expressed an interest in doing so, according to a 2020 Total System Services report.
☆ How retail companies are reducing friction in online and offline transactions
  + stars: | 2021-05-26 | by ( Jeremy Goldman | ) www.businessinsider.com   time to read: +5 min
And consumers have been moving toward demanding more frictionless payment methods across online and offline channels. For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline channels. Ecommerce retailers, not to be outdone, are finding ways to improve their transactions as well. Data suggests adults plan to continue to use touchless payment methods after the pandemic is over. One of the ways brands and retailers are working to reduce ecommerce friction is providing more payment methods at checkout.
☆ US TV advertisers will spend close to $20 billion in this year's upfronts
  + stars: | 2021-05-25 | by ( Ross Benes | ) www.businessinsider.com   time to read: +3 min
Advertisers will spend $19.90 billion upfront in the 2021-2022 TV season, an increase of 7.6% over the previous cycle. Our upfront TV ad spending forecast includes TV ad spending resulting from the national primetime TV upfronts. In June 2020, we had forecast a 27.1% decrease in that season's upfront TV ad spending. We now estimate just a 3.5% dip, however, as advertisers spend $18.50 billion on upfront commitments with TV networks. When we compare the 2020–2021 season with the cycle two years prior, we see about a $2 billion drop in upfront TV ad spending.
☆ Influencer marketing stats: How creators have impacted businesses in 2021
  + stars: | 2021-05-17 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +4 min
Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. Insider IntelligenceInfluencer marketing 2021 forecastAccording to our latest forecast, 67.9% of US marketers from companies with 100 or more employees will use influencer marketing in 2021, up from 62.3% last year. "Social commerce in particular has made influencers very powerful," said Stacy DeBroff, founder and CEO of influencer marketing platform Influence Central. According to January 2021 research by Influencer Marketing Hub and influencer marketing platform Upfluence, 62% of marketers worldwide said they intend to increase their influencer marketing budgets this year, while one-fifth expecting their influencer budgets to remain the same as they were in 2020.
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