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☆ Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
▼ + stars: | 2022-11-03 | by ( Megan Graham | Ceo Brian Chesky | ) www.wsj.com time to read: +5 min

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said. It has also made deep cuts to its overall marketing spending. “Our brand marketing results are delivering excellent results overall with a strong rate of return, and it’s been so successful that we’re actually expanding to more countries,” he said. But the brand could be tested if its competitors ratchet up spending in a downturn, Mr. Zucker said.

☆ Walmart-backed One has made a splash with high-profile hires and big potential, but customers of the old regime feel left behind
▼ + stars: | 2022-11-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

The ones left behindHaving your bank acquired by the nation's largest retailer might seem like an exciting opportunity. Read our full deep-dive into how One customers feel frustrated by changes made to their bank in the wake of its acquisition. In other news:Diddy, Heidi Klum, and Mindy Kaling are just a few of the many celebrities that celebrate Halloween with statement looks. Diddy/Instagram; Noam Galai/Getty Images for Heidi Klum; Mindy Kaling/Instagram2. Credit to Heidi Klum for going all in.

☆ Former CNN Boss Jeff Zucker in Talks to Join RedBird Capital
▼ + stars: | 2022-11-01 | by ( Jessica Toonkel | Miriam Gottfried | ) www.wsj.com time to read: 1 min

Jeff Zucker resigned from CNN in February after he failed to disclose a consensual relationship with a colleague. Former CNN President Jeff Zucker is in talks with private-equity firm RedBird Capital Partners to run a roughly $1 billion fund investing in sports and media, according to people familiar with the matter. The move would mark Mr. Zucker’s return to the business world since he resigned from CNN in February after he failed to disclose a consensual relationship with a colleague.

☆ CNN chief Chris Licht has big ideas, but employees are nervous, and more job cuts are coming
▼ + stars: | 2022-10-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +13 min

Courtesy: CNNShifting from ZuckerPart of Licht's challenge as the new leader of CNN is he's not the old leader. There's also a hangover effect from the sudden collapse of CNN+, which Zucker pushed relentlessly as the future of the business. The comments heightened anxiety for many CNN staffers, according to six people who were at the company at the time. The changes should also bring workflow alignments to CNN digital and linear, which should help both entities' content and organization. CNN still hasn't named a chief digital officer, although the company's job posting now says it's filled.

Chickenpox vaccines have virtually wiped out severe complications and deaths in American children from the highly contagious virus, a new report finds. Chickenpox —which is caused by the varicella-zoster virus, a type of herpes virus — was considered just a normal part of growing up until the vaccine became available in 1995. The chickenpox vaccine implementation is “a tremendous achievement,” said the study’s lead author, Dr. Mona Marin, a medical epidemiologist at the CDC’s National Center for Immunization and Respiratory Disease. An estimated 90.3% of children have been vaccinated against chickenpox by age 2, according to the CDC. The CDC recommends two doses of chickenpox vaccine for children, teens and adults who have never had the disease.

☆ Even as expanded child tax credit helped millions out of poverty, some still haven’t accessed funds
▼ + stars: | 2022-09-27 | by ( Lorie Konish | ) www.cnbc.com time to read: +5 min

Yet many individuals and families eligible for the child tax credit, as well as another called the earned income tax credit, may not have received the money for which they are entitled. The child tax credit and earned income tax credit are aimed at helping low- and moderate-income families. The child tax credit was established for the purpose of helping parents pay for their children's needs. watch nowThe earned income tax credit supplements wages for low- to moderate income workers. Recent data from the U.S. Census Bureau found the expanded child tax credit helped reduce child poverty by more than 40% between 2020 and 2021.

☆ Trump used 'almost mob-style extortion' to try to convince AT&T to sell CNN to Rupert Murdoch, new book claims
▼ + stars: | 2022-09-17 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

Trump and his aides tried to push AT&T's CEO to sell CNN to Rupert Murdoch, a new book claims. Stephenson, per the Independent's reporting, left the meeting with the feeling that Trump posed a threat to the AT&T and Time Warner merger. Per the Independent's reporting on the book, Murdoch offered to buy CNN from AT&T and remarked that it "would help get the deal done." According to the book, Stephenson said he was not interested in selling CNN. The book said AT&T executives viewed the calls as "almost mob-style extortion," according to the Independent.

☆ How Warner Bros. Discovery's reorganization, content cuts, and layoffs have shocked Hollywood and delighted Wall Street
▼ + stars: | 2022-08-04 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com time to read: +5 min

Discovery formed in 2022, combining a rich array of properties from Warner Bros. to CNN. David Zaslav has been enjoying a stock runup after Wall Street analysts expressed increased optimism about Warner Bros. Discovery, with much cost-cutting behind it and growth ahead as it plans to launch a new streaming service. AT&T's WarnerMedia merged with Discovery in 2022 in a $43 billion deal, creating a content behemoth combining Warner's HBO, CNN, and famed Warner Bros. film studio with Discovery's lifestyle and reality fare. WBD shocked entertainment insiders by canceling high-profile projects like "Batgirl" and yanking episodes of shows including "Sesame Street" from HBO Max, and it has made other moves that concerned Hollywood creatives.

☆ Основы молдавской этнологии и социолингвистики
▼ + stars: | 2020-09-16 | by ( Стати Василий | Александр Скрыльников | ) ava.md time to read: +19 min

– немцы, говорили на «in die moldauische Sprache». Да и бессарабские и заднестровские националисты при всем своем сознании принадлежности к племени (Stammesbewusstsein), говорили сплошь и рядом о «ням молдовенеск», о «лимбэ молдовеняскэ» – die moldauische Sprache». Вопреки тому, что немецкие авторы первые в Европе ввели в научно-языковой оборот с 1591 г. молдавский язык – moldauische Sprache (перевод Псалтыря Давида: «in moldavishe Sprache gezogen» (1591 г. ); И.Х.Жакк: die moldauische Sprache (1832 г. ); И.Х.Цукер: Die moldauische Sprache (1831 г.

Persons: Михаил Садовяну, Евгений Паскарь, Ганнибал, Росселли Калабри, Генрих, Вратислав, Е.Паскарь, Молд Молдиш, Молдовиш, Йоргу Йордан, Молд, Стефан Великий, Стефан Великий Хартман Шеделя, Кроника, Г.Рейхерсдорф, Г.Рейхерсдорфом, Вашему Величеству Фердинанд, Михаю Витяз, Петр Хромого, Псалтырь Давид, Конрад Шурцфлейш, Жак Туануса (), Д.Кантемир, Гете, И.Х.Жакка, См. М.Когэлничану, И.Цукер, Н.Йорг, Мария Пеливан, Клаус Хейтманн, Бессарабия, К.Хейтманн, Д.Каракостя, К.Шурцфлейш, И.В.Гете, И.Х.Жакк, И.Х.Цукер, А.Мейе, К.Тальявини, К.Бохманн, Клаус Бхманн, Эккехарт Фелкль (.), Демокрация, Клаус Бохманн, Харалед Хаарману, Харальд Хаарман, И.Л.Караджале, Молдаванка, Тротуш Organizations: Берлинская Академия наук, Справочник, Трирский университет, СТРАНА Locations: Восточного Прикарпатья, Молдавия, Молдова, Центральная Европа, Восточный Прикарпатья, Земля Молдавская, Краков, Майнц, Силезия, Богемия, Одесса, Германия, Саксонии, Чехия, Польша, Верхний Сирет, КымпулунгМолдовенеск, Молда, Фундул Молдовей, Трансильвании, Европа, Братислава, Молдавская империя, Страна Молдавскую ( ), Южные Карпаты, Тироль, Молдавская Республика, Рим, Нюрнберг, Бессарабия, Левобережье Днестр, Румыния, Берлин, Восточная, ЮгоВосточной Европа, Валахии, Трансильвания, Москва, Республика Молдова, Гамбург, МОЛДАВИЯ, карпатоднестровский, Молдовица оронимами, Молдования, Нямецкая, Нямцу, Крэчуна, Франция

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