Popeyes has expanded its chicken lineup by adding boneless wings — which are actually made from breast meat.
There's "a lot of online chatter around 'what the heck is a boneless wing?,'" Popeyes' US boss said.
Customers who order boneless wings skew slightly younger and are more likely to be female, he said.
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AdvertisementPopeyes tried out a number of different names for its boneless wings — including "bites" — over worries that people may struggle to understand what they were.
Persons:
Popeyes, —, Jeff Klein
Organizations:
Service, Business
Locations:
Canada