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☆ Meta has hired the core team behind the once-buzzy photo app Poparazzi
▼ + stars: | 2023-07-07 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

The core team behind the once-viral social-media app Poparazzi has been hired by Meta. Poparazzi, an anti-selfie photo-sharing app that encouraged users to snap pictures of their friends, skyrocketed briefly to the top of Apple's US App Store after launching in 2021. Now, four Poparazzi staffers, including its engineers and CEO Alex Ma, are employees of Meta, Insider has learned. Poparazzi cofounders Austen and Alex Ma. "Our journey to Poparazzi started 4 years ago with a simple goal: to connect people authentically," Alex Ma wrote in the Medium post.

Persons: Poparazzi, Alex Ma, Meta, Alex, Austen Ma, Ma, TTYL, Poparazzi cofounders Austen, Poparazzi's Organizations: Apple, Meta, Benchmark, TechCrunch, Facebook

☆ Read the pitch decks from these creator economy startups that helped raise millions of dollars
▼ + stars: | 2023-07-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Here are the pitch decks that 24 startups used in Series A, Seed, and pre-Seed rounds. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs rushed to cash in on a booming industry. So, how do creator economy startups land those investments? They broke down the pitch decks they used to secure millions of dollars in funding. Read the pitch decks that helped 24 creator-focused startups to fundraise millions of dollars:

Persons: —, Alexis Ohanian's Seven, Tony Tran, Tran, Jessica Wolf, who've Organizations: United Talent, Intelligence Locations: Skye

☆ Instagram's Threads had a splashy arrival, but creators say it's missing key features and the answer to a big question: Are we supposed to call them posts or threads?
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Instagram's new text-based app, Threads, hit phones on Wednesday evening, and the app had already reached 30 million sign-ups as of Thursday, Meta CEO Mark Zuckerberg wrote. Here's what is missing from Instagram's new app, Threads, according to creators:There are no hashtags on the app yet. Per an official post from the Threads App account, you can just say "post." "We're committed to building support for ActivityPub, the protocol behind Mastodon, into this app," Mosseri said in a Threads post. Read more about Instagram's new app, Threads.

Persons: Mark Zuckerberg, Lonnie Marts, Roberto Nickson, monetization, Adam Mosseri, Lauren Godwin, Mosseri, Avori Henderson, Per, Instagram, We're Organizations: Twitter, ActivityPub

☆ Mark Zuckerberg just launched the Twitter killer Threads app and wants to get '1 billion+ people on it'
▼ + stars: | 2023-07-06 | by ( Huileng Tan | Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Over 5 million users signed up for Threads in the first four hours of its launch, per Meta CEO Mark Zuckerberg. Meta CEO Mark Zuckerberg ratcheted his rivalry with Twitter owner Elon Musk as Meta rolled out its Threads app to users in 100 countries on Wednesday. Over five million users signed up for the app in the first four hours of its launch, Zuckerberg posted on Threads. The app somewhat resembles Twitter, leading Zuckerberg to post his first tweet in a decade — the famed Spider-Man pointing at Spider-Man meme. To be sure, Meta's Threads isn't the only game in town trying to the Twitter Killer.

Persons: —, Mark Zuckerberg, Elon Musk, Zuckerberg, hasn't, Meta, Instagram, Billy Duberstein, Jack Dorsey —, Donald Trump's, Matthew Loh, Duberstein, Insider's Sydney Bradley, Amanda Perelli Organizations: Twitter, European Union, Bloomberg, Meta, Stone Oak Capital

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ The new Instagram Threads app was briefly accessible from desktop. Here's what the Twitter rival looks like.
▼ + stars: | 2023-07-05 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Meta's new Twitter rival Threads was accessible from desktop for a few hours on Wednesday. The launch for the app is set for July 6, but profiles were visible on browser before Meta shut down access. Instagram's new Threads app was briefly visible from desktop on Wednesday, before Meta limited access. Rumors about the app have been swirling for months, and the app appeared on app stores over the weekend, as well as for "pre-download" starting July 3. Zuckerberg's first post on the Threads platform reads: "Let's do this.

Persons: Mark Zuckerberg, Adam Mosseri, Elon Musk, Zuckerberg's, Sydney Bradley Mosseri, We're, Meta execs, Marcos Mion, Alok, Becky Excell, Instagram Organizations: Meta, Twitter, Sydney, ActivityPub, Netflix, influencers Locations: Brazil

☆ Read the leaked 'early access' guide Meta sent select influencers to test Threads, its new Twitter rival app
▼ + stars: | 2023-07-04 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram's new text-based app, Threads, is now available for pre-order in the US App Store. The company invited some influencers to test out the app ahead of its official July 6 launch. Read the exact 4-page onboarding guide Meta sent select creators, which was shared with Insider. Meta employees are hard at work onboarding creators and other public figures to its new text-based app, Threads, ahead of its official release later this week. Three influencer industry professionals told Insider that they received an early-access email from Meta this week inviting them to test Threads.

Persons: Meta, Instagram, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Oprah Organizations: Meta, Twitter

☆ Zuck aims a killer blow at Musk outside the cage with Meta's new Threads Twitter clone
▼ + stars: | 2023-07-04 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Aside from surreal cage fight plans, Zuckerberg wants to displace Twitter with a clone called Threads. The timing is perfect: Twitter is in disarray and the Meta chief is ready to capitalize on the chaos. Zuckerberg is set to bring his Twitter killer, Threads, out into the wild this week, with pre-orders for the "text-based-conversation" service going live on Monday. What the new Threads app looks like. If Musk doesn't get Twitter back into shape soon, he'll be a loser in the virtual arena too.

Persons: Mark Zuckerberg, Elon Musk, Zuckerberg, Elon, Sydney Bradley, Nick Bilton, Musk, He's, he'll Organizations: Elon, Twitter, Sydney, New York Times, mojo

☆ Meta's new Twitter rival, a 'text-based conversation app' called Threads, is available to pre-download in the US
▼ + stars: | 2023-07-04 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Instagram's new Twitter-like app, called Threads, is now available for pre-order in the US. The app is expected to officially drop July 6, according to its App Store description. The app, called Threads, is expected to officially drop July 6, according to its App Store description. Over the weekend, several people spotted that the new app was listed on the Google Play app store for Android. The app description currently reads:"Say more with Threads — Instagram's text-based conversation appThreads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow.

Persons: Alessandro Paluzzi, Alex Heath, Chris Cox, Jack Dorsey, Instagram, Sydney Organizations: Instagram, Morning, Google, Android, Twitter, Sydney Bradley Locations: Italian

☆ Influencers share how to make money with affiliate marketing and the networks they use
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

Those links are often affiliate marketing links that let creators earn a commission on sales. We spoke with creators about how much money they earn from influencer affiliate marketing. What is influencer affiliate marketing? Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos. Here are 9 top platforms influencers used to make money from affiliate linksThere is often no minimum follower count needed to make money from affiliate marketing.

Persons: Influencers, influencers, influencer Kara Harms, it's, Tori Dunlap Organizations: what's, Social

☆ How many followers you need on Instagram to get paid
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Instagram influencers share how many followers they needed to get paid and how much they earn. With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money? Many Instagram influencers get paid with less than 10,000 followers. For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers. Check out 7 top brands that work with micro influencers on Instagram, TikTok, and moreToday, Instagram influencers no longer need hundreds of thousands of followers to start earning cash.

Persons: Instagram, influencers, Tess Barclay, Barclay Organizations: Live Locations: Toronto

☆ A former Instagram product manager explains why he's 'skeptical' the company can successfully launch a new standalone app, as it preps its Twitter rival
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Insider spoke with a former Instagram product manager to better understand the platform's decisions. IGTV, which launched in 2018 with its own separate app, was sunset in 2022 and its app is now defunct. But Instagram's ethos was its own downfall when it came to rolling out the IGTV product and separate app. The only other alternative, then, is adding a Twitter-like feed to the main Instagram app. "It's almost this predetermined life cycle of a social consumer app," Wei said, adding that Facebook has already gone though this phase.

Persons: Instagram, Eric Wei —, —, Wei, didn't, Oprah, Kevin Systrom, IGTV, We've, Adam Mosseri, Instagram's, Mary Organizations: Twitter, Facebook, YouTube, Meta Locations: Instagram

☆ Instagram's new Twitter rival 'Threads' appears to be showing up on the European Google Play app store
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +4 min

Now the Threads app has been spotted on the Google Play app store in Europe. After months of rumors, Instagram's Twitter rival may be hitting the app store soon. Over the weekend, several people spotted that a new app called "Threads" was listed on the Google Play app store for Android. A link to the desktop version of the Google Play app store appears to only be available in European countries, such as Italy, France, Spain, and Germany. The Threads app is currently listed on the Google Play app store in European countries.

Persons: Instagram, Alessandro Paluzzi, Alex Heath, Chris Cox, Oprah, Mark Zuckerberg, Adam Mosseri, Eric Wei, We've, Wei, Daniel Morgan, Sydney, Marta Biino Organizations: Instagram, Google, Morning, Twitter, Android, Meta, Synovus, Sydney Bradley Locations: Europe, Italian, Italy, France, Spain, Germany, Meta

☆ A former Instagram product manager breaks down the company's 2 key characteristics and how they could help or hurt its Twitter competitor
▼ + stars: | 2023-06-30 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Insider spoke with a former Instagram product manager to better understand the platform's decisions. But Eric Wei — a former Instagram product manager from 2017 to 2019, and cofounder of creator fintech startup Karat — has spent years decoding it. But Instagram's ethos was its own downfall when it came to rolling out the IGTV product and separate app. The only other alternative, then, is adding a Twitter-like feed to the main Instagram app. "It's almost this predetermined life cycle of a social consumer app," Wei said, adding that Facebook has already gone though this phase.

Persons: Instagram, Eric Wei —, —, Wei, didn't, Oprah, Kevin Systrom, IGTV, We've, Adam Mosseri, Instagram's, Mary Organizations: Twitter, Facebook, YouTube, Meta Locations: Instagram

☆ How to get sponsored on Instagram and get paid brand partnerships
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Most of that revenue came from brand deals, she told Insider. And Instagram itself is getting in on the action with a new creator-brand marketplace where partnerships can be made through DMs. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

☆ How to reach out to brands and land deals as an influencer
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. Here's how they reach out brands for collaborations, including several email templates they use. Holly PhanHow to contact brands as an influencer to pitch a paid sponsorshipIt takes time to figure out what type of pitch sticks and grabs the attention of brands. Here's how 33 influencers pitch brands, from email templates to media kits. Email templates influencers use to reach out to brandsMessage templates and DMs influencers use to contact brandsMedia kit examples

Persons: Brand, Gigi Kovach, Kovach, Read, Ashley Jones, She'll, Jones, London Lazerson, Maesha, Influencer Emma Cortes, Holly Phan, Jen Lauren, Lauren, Shonar Organizations: London, YouTube, LinkedIn

☆ How to get sponsored on Instagram and get paid brand partnerships, according to influencers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Some brands, like Dunkin Donuts or jewelry brand Mejuri, are known for their partnerships with micro influencers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ How Do Instagram Influencers Make Money and How Much They Earn
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Influencers on Instagram earn money in many ways. Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools Meta has introduced. Instagram is even testing an ad-revenue sharing program that would let creators earn money for high-performing reels on the app. Here's a comprehensive breakdown of Insider's cover on How much money Instagram influencers make:How much money Instagram influencers make from brand dealsMany influencers earn money on Instagram by working with brands on sponsored content. Read more:Reselling clothingResale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.

Persons: influencers, Agutu, Nate White, Jour'dan Haynes, Meta, Instagram influencers, Instagram, Read, Huda Organizations: Insider, Facebook, YouTube, Meta

☆ Seeking nominations for the top VCs backing the creator economy in 2023
▼ + stars: | 2023-06-26 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Insider is compiling our 4th annual list of the top VCs funding startups in the creator economy. While the once-on-fire creator economy funding landscape has cooled, many startups are still out raising capital and growing their companies. As the creator economy sheds weight as some startups shut down or consolidate, there is a new wave of startups launching and building in a tighter economy. What names should every founder in the creator economy know? Insider is putting together our fourth annual list of the top VCs who are funding innovative creator economy startups in 2023.

Persons: Goldman Sachs, Alexis Ohanian's Seven Organizations: Morning

☆ Read the 9-page pitch deck Hashtag Pay Me, a startup that helps creators price brand deals, used to raise a $200K pre-seed round
▼ + stars: | 2023-06-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Hashtag Pay Me is a creator economy startup that helps influencers price their brand deals. Here is the 9-page pitch deck Hashtag Pay Me used to raise its $200,000 pre-seed round. Hashtag Pay Me, which Ruff cofounded with former influencer-marketing engineer Steven Worrall, is a platform that helps creators set prices for sponsored content with brands. Fundraising as a creator economy startup in 2023 is a very different story than years prior. Read the 9-page pitch deck that helped Hashtag Pay Me raise its $200,000 pre-seed round:

Persons: Cynthia Ruff, —, Ruff, Steven Worrall, Conor Begley, Jon Namnath, wasn't, we've, We're Organizations: Ruff, Hashtag

Top executives, like the head of Instagram Adam Mosseri, will be paving the app's way forward. Insider is highlighting 14 top executives at Instagram in 2023. As Instagram enters a new era, who else is among the most influential executives shaping the app? Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion. Here are 14 top executives to know at Instagram in 2023:

Persons: Adam Mosseri, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London, Barcelona

☆ How influencers make money from affiliate marketing and the networks they use
▼ + stars: | 2023-06-06 | by ( Sydney Bradley | Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

Persons: Influencers, influencers, influencer Kara Harms, it's, Tori Dunlap Organizations: what's, Social

☆ Facebook is this creator's primary platform. Here's how she makes money with 285,000 followers, and what she earns.
▼ + stars: | 2023-06-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Brown, now 26, is a content creator on the platform with 285,000 Facebook followers. Unlike many creators who have taken to TikTok, Instagram, or YouTube to build a career, Brown's audience is primarily on Facebook. Brown started making money as a creator through Facebook's Reels Play Bonus program in July, which paid creators a monthly sum for accumulating views on their reels. But come March, Facebook paused its bonus payouts to focus on its ad-revenue-share program Ads on Reels. Reels Play Bonus: Though Meta ended its Reels Bonus Program, Brown earned about $1,200 each month from Facebook through this while it lasted.

Persons: Shaniece Brown, Brown, she's, Meta, she'll Organizations: Facebook, Brown, Walmart, Burlington Coat Factory, Target Locations: Burlington, strategize

From influencer marketing trends to new creator startups, the creator economy is evolving rapidly. Some voices have become authorities in the space, delving into the industry through podcasts, newsletters, and more. Insider is highlighting 23 creator-economy experts to know to stay up-to-date on the industry. Won launched his podcast in 2020 to elevate the Asian creator community and regularly interviews Asian and Asian American creators, entrepreneurs, and creatives. Here are 23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn, listed in alphabetical order:

Persons: Jerry Won, Kamala Harris, Won, Avi Gandhi, Instagram influencer Vivian Tu, BFF Organizations: LinkedIn Locations: United States

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