Apple CEO Tim Cook speaks during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Apple's next-generation iPhone 15 is slated for sales launch around Sept. 22, Bloomberg reported Monday.
The sale date will be preceded by an Apple event the week prior, either on Sept. 12 or 13, Bloomberg reported.
In the company's fiscal third-quarter earnings, it reported that iPhone sales fell 2% to $39.67 billion.
"The smartphone industry is tough in the U.S. right now," CEO Tim Cook told CNBC's Steve Kovach last week.
Persons:
Tim Cook, Apple's, CNBC's Steve Kovach
Organizations:
Apple, Apple's Worldwide, Bloomberg
Locations:
Cupertino , California, U.S, China, Southeast Asia