Apple has acquired BIS Records, a 50-year-old Swedish record label with a focus on classical music, as part of its continuing efforts to attract classical music fans.
BIS Records founder Robert von Bahr said Tuesday that Apple recently bought his record company and will fold it into its Apple Music Classical and Platoon music services.
The acquisition is another example of Apple attempting to distinguish itself from streaming-music rival Spotify by focusing on classical music.
In 2021, it bought the classical music streaming service Primephonic for an undisclosed sum.
Eventually, the tech giant debuted its own Apple Music Classical streaming app this past spring, pitching it as a way for current Apple Music subscribers to access over five million classical tracks that can be searched via data like composer, conductor or catalog number.
Persons:
Robert von Bahr, Von Bahr, von Bahr, Apple, Primephonic
Organizations:
Apple, BIS Records, CNBC, Spotify, Apple Music, Artists