Chinese-founded online retail giant Shein is not positioning itself as an Amazon "clone," the company told CNBC, as it prepares for a U.S. public listing later this year.
But that expansion will vary from market to market, and skew heavily toward Generation Z — born between the late 1990s and early 2000s — and younger Millennial consumers, who were born between the early 1980s and late 1990s.
"I don't see us an an Amazon clone per se," Pernot-Day said at the World Economic Forum in Davos, Switzerland.
"So, product categories vary across these markets.
But the core point is that being receptive and responsive to Generation Z, younger Millennial shoppers, is something that leads to growth," he added.
Persons:
Peter Pernot, —, Inditex
Organizations:
CNBC, Economic
Locations:
U.S, Davos, Switzerland, The Singapore, Zara