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☆ Opinion: A thrilling Super Bowl that was also about something more
▼ + stars: | 2024-02-12 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +10 min

Amy Bass Rodney BedsoleThis time around, football pundits wondered if Super Bowl LVIII would be the coronation of Chiefs coach Andy Reid and the establishment of a Kansas City dynasty with a third title in five years. This Super Bowl matchup, of course, had history. “We’re not done.”Key to any Super Bowl, of course, is the halftime show. Compared to Usher on roller skates, the commercials – which often take center stage of any Super Bowl broadcast — were relatively tame. “Taylor Swift is in Las Vegas,” commentator Ian Rappoport had assured Taylor Nation.

Persons: Amy Bass, Read, Patrick Mahomes, Mecole, ” Hardman, Tom Brady, Michael Che, ”, Donald Trump’s, Lady Gaga, Amy Bass Rodney Bedsole, Andy Reid, Kyle Shanahan’s, Mike, Taylor Swift, Travis Kelce, Reid, Kelce, Shanahan, Brock Purdy, George Kittle, Swift, Taylor, Purdy, Jake Moody’s, Harrison Butker, Moody, Butker, Mahomes, “ We’re, Usher, Alicia Keys, Lil Jon, Ludacris, Lionel Messi, Dan Marino, Jason Sudeikis shilled, Matt Damon, Ben Affleck, Jennifer Lopez, Dunkin, Robert F Kennedy Jr, ’, Kennedy, Kennedy Jr’s, Taylor —, “ Taylor Swift, Ian Rappoport, “ I’ll, —, Ashley Avignone, Joe Biden, Trump, ” Taylor, Joe Biden ”, Biden, Biden — Organizations: Manhattanville College, CNN, Kansas City Chiefs, San Francisco 49ers, Atlanta Falcons, New England Patriots, Budweiser, Denver Broncos, Chiefs, 49ers, Super, Kansas City, Verizon, PAC, “ GO CHIEFS, NFL, Truth Locations: America, Kansas, San Francisco, Japan, Las Vegas, Mahomes, Cetaphil’s, Massachusetts, Sephora

The rules are different now, however, and that choice by San Francisco in the Super Bowl will be debated all offseason. San Francisco's drive ended when the 49ers kicked a field goal on fourth-and-4 from the 9. "None of us have a ton of experience of it.”Photos You Should See View All 21 ImagesFor many years, overtime ended as soon as one team scored. Then the rule was altered so both teams could possess the ball — unless the first team on offense scored a touchdown. He came through unblocked on San Francisco's last offensive play, forcing an incompletion that set up a short field goal by Jake Moody.

Persons: San, Patrick Mahomes, Kyle Shanahan, Mecole Hardman, “, Andy Reid, I'm, Chris Jones, ” Shanahan, ”, Jones, Jake Moody, ___ Organizations: LAS VEGAS, Super, 49ers, Kansas City, New England, Atlanta, NFL, Chiefs Locations: San Francisco, Kansas, Francisco, New, Mahomes, Francisco's

☆ What to know about the Chiefs-49ers Super Bowl matchup
▼ + stars: | 2024-02-11 | by ( Hannah Brewitt | ) edition.cnn.com time to read: +7 min

CNN —Super Bowl LVIII is finally upon us and only two teams remain in the fight for the NFL’s biggest prize. Their next challenge is to defeat the Chiefs and win the franchise’s first Super Bowl title in nearly 30 years. Sunday’s matchup will be the second time in just four years that these two teams will meet in a Super Bowl. When the rivals squared off in Super Bowl LIV back in 2020, Kansas City came back from a 10-point deficit in the fourth quarter to earn its first Super Bowl title since 1970. He’s won two Super Bowl titles, two Super Bowl MVP awards, and two league MVP awards - all before his 30th birthday.

Persons: Lombardi, Taylor Swift, Patrick Mahomes ’, Patrick Mahomes, David Eulitt, Super Bowl LIV, ’, Andy Reid’s, Mahomes, He’s, Brock Purdy, Mark J, Terrill, Purdy, Tom Brady, Joe Montanta, Brady, Will Mahomes, Swift, Travis Kelce, songstress, Jamie Squire, ” Kelce, “, ”, Travis Kelce’s, Donna, she’ll, Donna Kelce Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, CBS, CBS Sports, Paramount, Nickelodeon, Patrick Mahomes ’ Chiefs, NFL, Chiefs, Super Bowl, Miami Dolphins, Buffalo Bills, Baltimore Ravens, 49ers, Green Bay Packers, Detroit Lions, Kansas City, Niners, Super, NFC, ‘ Chiefs, Embassy of Locations: Vegas, Sin, Super, Kansas, San Francisco, Montana, ‘, Embassy, Embassy of Japan, United States, Tokyo, Las Vegas, Allegiant

4 Kansas extended its home winning streak to 18 games with a 64-61 win over No. Kansas (19-5, 7-4 Big 12) got 14 points from Dajuan Harris, 13 from KJ Adams and 11 from Johnny Furphy. Baylor (17-6, 6-4) was led by Yves Missi with 21 points and Walter with 17. Baylor again trimmed it to a one-possession game at 44-41, but a 9-1 Kansas run opened a double-digit lead. Kansas led by as many as 13 points in the first half before Baylor trimmed it to 34-28 at halftime.

Persons: LAWRENCE, Kan, — Hunter Dickinson, Nicolas Timberlake, Bill Self, “, ”, Scott Drew, “ We've, ” You'll, Patrick, Mahomes, Kevin McCullar, Timberlake, Drew, Dajuan Harris, KJ Adams, Johnny Furphy, that’s, Yves Missi, Walter, ” Dickinson, you've, couldn't, Kevin, Dickinson, We’re Organizations: Baylor, ” Baylor, Chiefs, Jayhawks, Bears, ” Kansas, Kansas, NEXT Baylor, Oklahoma, Texas Tech, AP Locations: Kansas, ” Kansas, Allen Fieldhouse . Kansas, ”, Houston, . Kansas, Oklahoma . Kansas

LAS VEGAS (AP) — Live updates from the Super Bowl in Las Vegas. Taylor Swift reached LAX in her journey from Tokyo to the Super Bowl, online sleuths sayWill she make it in time? Read moreThree longtime friends have attended every Super Bowl — and don’t intend to stopAs long as they still have each other, they’re still going to go to every Super Bowl. Here’s why millions are excited for Super Bowl SundayMillions of Americans will find something to be excited about when it comes to Super Bowl Sunday. Four in 10 U.S. adults are extremely or very excited for at least one part of the Super Bowl day’s festivities.

Persons: Woo, “, Tony, Susan Chiosso, Tony Chiosso, Taylor Swift, they’ve, Travis Kelce, Patrick Mahomes, Brock Purdy, Brandon Aiyuk, Andy Reid, Purdy, Kyle Shanahan’s, Jimmy Garoppolo, they’re, Don Crisman of, Gregory Eaton of, Tom Henschel, Taylor, Swift, belting, Rhonda LeValdo, Bill Vinovich, Jennifer Anniston, Christopher Walken, Arnold Schwarzenneger, Jenna Ortega, Lionel Messi, Tom Brady, Judy ” Judy Sheindlin, Usher, That’s, Taylor Swift ., Trent Williams savors, Trent Williams, Williams, ___ Organizations: LAS VEGAS, Super, CBS, Nickelodeon, San Francisco 49ers, Area, Kansas City Chiefs, LAX, Intrepid, NFL, Chiefs, 49ers, San Francisco, Kansas City, KC, U.S, NASCAR, Reading Phillies, Super Bowl, Haskell Indian Nations University, Sunday’s, Rams, Saints, Sunday, Associated Press, NORC, for Public Affairs Research, Fame, Pro, Kansas City ., Team, Lahainaluna, School Locations: Las Vegas, Allegiant, Tokyo, Los Angeles, Miami, Don Crisman of Maine, Gregory Eaton of Michigan, Florida, Pennsylvania, Acoma Pueblo, Kansas City, U.S, Washington, Hawaii, Lahaina

LAS VEGAS (AP) — The great adventure Taylor Swift promised fans in Tokyo continued Sunday at Allegiant Stadium, where the pop star planned to watch boyfriend Travis Kelce and the rest of the Kansas City Chiefs play the San Francisco 49ers in the Super Bowl. Kelce then invited her to watch him perform at the home of the Chiefs, and she showed up for a Week 2 game against Chicago. Swift soon became a regular at games, both home and away, frequently sitting with Brittany Mahomes, the wife of Kansas City quarterback Patrick Mahomes. Photos You Should See View All 21 ImagesFew will be under a brighter spotlight than Swift, though. The international leg of her Eras Tour resumes Friday night with the first of three shows at the Melbourne Cricket Ground.

Persons: Taylor Swift, Travis Kelce, Swift, songstress, Kelce, Brittany Mahomes, Patrick Mahomes, Ryan Reynolds, Blake Lively, Usher, Post Malone, Reba McEntire, ”, “, ___ Organizations: LAS VEGAS, Kansas City Chiefs, San Francisco 49ers, Super, Airport, Arrowhead, Chiefs, Chicago, Kansas City, Post, Melbourne Cricket Locations: Tokyo, Japan, Los Angeles, Las Vegas, Instagram

Super Bowl 58 in Las Vegas on Sunday is shaping up to be quite a doozy. The 49ers haven't won a Super Bowl since 1995 but have been among the NFL's best teams the past several years, losing to the Chiefs in Super Bowl 54. Here's a guide for watching Sunday's game:What time does the Super Bowl start? Who is performing at the Super Bowl halftime show? In previous years, most Super Bowl performers have included guest stars — except for Rihanna, who was a solo act last year.

Persons: Patrick Mahomes, Travis Kelce, Andy Reid, Brock Purdy, Christian McCaffrey, Nick Bosa, there's Taylor Swift, 49ers haven't, Usher, won’t, Rihanna, Reba McEntire, Jonathan Landrum Jr, ___ Organizations: Kansas City Chiefs, San Francisco 49ers, Mr, Chiefs, Super Bowl, 49ers, Super, CBS, Nickelodeon, Paramount, YouTube, Hulu, AP Locations: Las Vegas

☆ My kids used to watch the Super Bowl for the ads. Now they might pay attention to the game thanks to Taylor Swift.
▼ + stars: | 2024-02-11 | by ( John Ore | ) www.businessinsider.com time to read: +4 min

My kids are 10 and 13 and love Taylor Swift and her music. Me for the sport, and them to see Taylor Swift. As an avid vinyl collector, I've bought Taylor Swift records for them, like a numbered Record Store Day release of Speak Now and 1989. "I'm excited to watch the Super Bowl this year because of Taylor Swift. "If the Chiefs win the Super Bowl, they'll probably show Taylor Swift more.

Persons: Taylor Swift, I've, —, I'm, They've, they've, We've, Taylor, Travis Kelce, they'll, Patrick Mahomes, Eminem Organizations: Super, Service, English Premier League, NFL, NHL, Sports, Detroit Lions, Tampa Bay Lightning, Detroit Red Wings, Netflix, Chiefs, Lions

LAS VEGAS (AP) — Coach Kyle Shanahan's third trip to the Super Bowl ended up just like his first two — major disappointment after another blown late lead. The San Francisco 49ers coach has developed an offense that teams around the league try to mimic and has a vast coaching tree that makes him one of the most influential figures in the game at the young age of 44. He just doesn't have a Super Bowl title after San Francisco squandered two late leads and lost 25-22 in overtime to the Kansas City Chiefs in the Super Bowl on Sunday. That follows a blown 10-point lead by Shanahan's 49ers in the fourth quarter of the Super Bowl four years ago to Kansas City and an even bigger collapse in the 2016 season when he was offensive coordinator. Mahomes and the Chiefs have now handed Shanahan's 49ers two Super Bowl losses in the past five seasons as the dynastic franchise from the 1980s and '90s has now gone 29 straight seasons without winning a title.

Persons: Kyle Shanahan's, San Francisco, Shanahan, Mahomes, Mecole Hardman, Jake Moody, Chris Jones, Brock Purdy, couldn't, Mike, ___ Organizations: LAS VEGAS, Super, San Francisco 49ers, Kansas City Chiefs, Shanahan's 49ers, Super Bowl, Kansas City, Falcons, 49ers, NFC, Rams, Niners, Mahomes, Chiefs, Denver —, Broncos Locations: Kansas, New England, Denver

LAS VEGAS (AP) — A frustrated Travis Kelce bumped Andy Reid on the sideline, knocking the 65-year-old Kansas City Chiefs coach a few steps back after teammate Isiah Pacheco fumbled inside the red zone during the second quarter of the Super Bowl on Sunday. Kelce, with girlfriend Taylor Swift watching from a suite, ran over to Reid and screamed at him after the fumble. CBS reported that Kelce was angry that he wasn’t on the field for the play and yelled at Reid to keep him in the game. But Deommodore Lenoir forced Pacheco to fumble on the next play and Javon Hargrave recovered for San Francisco. This was the second sideline incident involving Kelce and Reid this season.

Persons: —, Travis Kelce, Andy Reid, Isiah Pacheco, Taylor Swift, Reid, Kelce, Patrick Mahomes, Mecole Hardman, Hardman, Deommodore Lenoir, Pacheco, Javon Hargrave Organizations: LAS VEGAS, Kansas City Chiefs, CBS, Chiefs, San Francisco 49ers, San, Raiders Locations: San Francisco

☆ What it’s really like to go to the Super Bowl
▼ + stars: | 2024-02-10 | by ( Harmeet Kaur | Scottie Andrew | ) edition.cnn.com time to read: +14 min

The person who attended the Super Bowl nine timesMike Quackenbush has been to the Super Bowl nine times — but he didn’t personally pay for tickets because, technically, he was there on business. It’s a great event and I was super lucky to go all those years.”The first-time Super Bowl attendee who went during the pandemicChelsea Bear was all smiles at the 2021 Super Bowl. Lennox McLendon/AP Most rushing yards in a Super Bowl: Washington quarterback Doug Williams won the Super Bowl MVP award in 1988, but rookie running back Timmy Smith set a Super Bowl record that year with 204 rushing yards against Denver. Ezra Shaw/Getty Images Longest pass in a Super Bowl: Carolina wide receiver Muhsin Muhammad caught an 85-yard touchdown pass from Jake Delhomme during Super Bowl XXXVIII in 2004. Paul Sancya/AP First score in Super Bowl history: In the first quarter of what we know now as Super Bowl I, Green Bay Packers wide receiver Max McGee scored a touchdown on a 37-yard pass from Bart Starr.

Persons: who’ve, who’d, —, he’d, Mike Quackenbush, didn’t, Quackenbush, Washington Redskins —, ”, he’ll, Peyton Manning’s, it’s, It’s, Bear, Chelsea Bear, Chelsea Bear’s, Chloe, ” Bear, couldn’t, Tom Brady —, I’ll, San, Judy Abad, “, Steve Young, Tom DiPace, Tom Brady, Brady, John David Mercer, Jerry Rice, Lennox McLendon, Doug Williams, Timmy Smith, Bob Galbraith, Rod Martin, Jeff Roberson, Bill Belichick, Belichick, Al Bello, Baltimore's Jacoby Jones, Ezra Shaw, Muhsin Muhammad, Jake Delhomme, Brian Bahr, Willie Parker, Paul Spinelli, Pittsburgh's James Harrison, Kurt Warner, Leon Lett, Lett, Buffalo's Don Beebe, Rick Stewart, Manny Ramirez, Peyton Manning, Denver's Knowshon Moreno, Paul Sancya, Max McGee, Bart Starr, McGee, Neil Leifer, Scott Norwood, Phil Sandlin, Abad, ” Abad, Mike Ryan, Chris Jeter, Ryan, Patrick Mahomes wasn’t, “ I’d Organizations: CNN, Super, Kansas City Chiefs, San Francisco 49ers, NFL, Super Bowl, NFL Players Association, Bowls, Washington Redskins, Buffalo Bills, Chelsea, Chiefs, Tampa Bay Buccaneers, South Florida, Bucs, New England Patriots, Philadelphia, Patriots, Atlanta, USA, Cincinnati, Famer, Washington, Denver, Oakland, Raiders, Philadelphia Eagles, New, New York Giants, Ravens, San Francisco, Getty, Pittsburgh, Dallas Cowboys, Rose, Green Bay Packers, San, 49ers, Buffalo, Bills, Kansas City, Bowl, I’m Locations: Tampa, San Francisco, Diego, Francisco, New England, Carolina, Denver, Seattle, Kansas, Miami

☆ Patrick Mahomes will fly the Chiefs to Las Vegas if the team wins Super Bowl 58
▼ + stars: | 2024-02-10 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

Move over Disney World, there's a new celebration destination for one of this year's Super Bowl hopefuls. Indeed, Chiefs quarterback and reigning Super Bowl MVP Patrick Mahomes made clear that he expects his team to be focused on the game instead of the temptations of Sin City. If the Chiefs come out on top and help Mahomes earn his third ring, the 28-year-old said he'll make sure the team gets to experience Vegas properly. It's an expensive proposition — the Chiefs' full Super Bowl roster is 53 players — but Mahomes can afford it. Last Christmas, he gifted each member of the Chiefs offensive line electric golf carts customized with their name and number.

Persons: Patrick Mahomes, James Palmer, Mahomes, he'll, It's Organizations: Disney, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super, NFL Locations: Las Vegas, Sin City, Vegas

☆ Is Patrick Mahomes the greatest QB ever? The Kansas City Chiefs superstar is making his case at age 28
▼ + stars: | 2024-02-10 | by ( Samuel Joseph | Sam Joseph | ) edition.cnn.com time to read: +10 min

The NFL has a host of candidates that can lay claim to this title, but Patrick Mahomes is already making his case, just seven seasons into his NFL career. This was supposed to be the year where a few cracks might be appearing in the Chiefs dynasty, but we have been taught to never bet against the Kansas City quarterback. “He has become an international star, but he’s also elevated Kansas City alongside him,” Nate Taylor, Chiefs writer for The Athletic, told CNN Sport. Kansas City has a new international airport, it’s very nice. Gregory Shamus/Getty ImagesWith a 14-3 overall playoff record, Mahomes has already matched Hall of Fame quarterback Peyton Manning’s postseason win total for his entire career.

Persons: Patrick Mahomes, Travis Kelce, Mahomes, Jamie Squire, I’ve, ” Nate Tice, podcaster, ” Patrick Mahomes Sr, –, “, ”, Tice, he’s, ” Nate Taylor, ’, Terrance Williams, Taylor, He’s, “ He’s, Steph Curry’s, ’ ”, Tom Brady, Brady, Vince Lombardi, Gregory Shamus, Peyton Manning’s, Joe Montana, ” Tice, Jason Behnken, Kelce, Lamar Jackson, Sarah Stier, “ Patrick’s Organizations: CNN, NFL, Football, Kansas City Chiefs, Chiefs, Star, Kansas City, CNN Sport, The Athletic, AFC, Super, Philadelphia Eagles, of Fame, Mahomes, Miami Dolphins, Buffalo Bills, Baltimore Ravens Locations: Kansas, America

☆ The Super Bowl's 15 highest-paid players and coaches
▼ + stars: | 2024-02-10 | by ( Cork Gaines | ) www.businessinsider.com time to read: +1 min

The Kansas City Chiefs and San Francisco 49ers are set to compete in Super Bowl LVIII. Both teams invested heavily in their rosters, with the Chiefs' Patrick Mahomes being the highest-paid player. AdvertisementThe Kansas City Chiefs and San Francisco 49ers will face off Sunday in Super Bowl LVIII in Las Vegas. However, even before that, both teams handed out enormous contracts to their top players and head coaches, aiming to build rosters that could contend for a Super Bowl. While the Chiefs have the most expensive player in the big game, with quarterback Patrick Mahomes making $45 million annually, the 49ers have the next three highest-paid players.

Persons: Patrick Mahomes, — Organizations: Kansas City Chiefs, San Francisco 49ers, Chiefs, 49ers, Service, Business Locations: Las Vegas

HENDERSON, Nev. (AP) — The Super Bowl represents a natural ending point to the season, one for which every team in the NFL strives. “Listen,” Reid acknowledged this week, “every team is going to be a little bit different. The two biggest decisions staring at the Chiefs involve what to do with Chris Jones and L'Jarius Sneed. Jones, the All-Pro defensive tackle, has been a part of each of their Super Bowl runs, and the Chiefs would love to keep him around the next few years. The Chiefs probably would have the cash available for Jones if they didn't also want to sign Sneed to a long-term deal.

Persons: HENDERSON, ”, Andy Reid, Travis Kelce, Patrick Mahomes, ” Reid, “, Chris Jones, L'Jarius Sneed, Jones, Sneed, ’, Brett Veach, Chris, Donovan Smith, Willie Gay Jr, Derrick Nnadi, Tershawn Wharton, Tommy Townsend, ” Veach, Nick Bolton, Creed Humphrey, Trey Smith, Justin Reid, Charles Omenihu, ” Mahomes, Reid, Clark Hunt, hasn't, ” Hunt, haven’t, ” Kelce, Taylor Swift, I've, I'm Organizations: NFL, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super Bowl, Hollywood Locations: Nev, Las Vegas

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

☆ NFL jersey sales: See whose jerseys were the most popular this season
▼ + stars: | 2024-02-09 | by ( Alex Matthews | Alex Leeds Matthews | ) edition.cnn.com time to read: +3 min

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season. Mahomes’ jersey sales had a strong start this season, following his 2022 NFL and Super Bowl MVP awards. But while punching a ticket to the Super Bowl helps sell jerseys, it’s not the only thing that drove jersey sales. But over the course of the entire season, Travis Kelce’s brother Jason and his Philadelphia Eagles teammate Jalen Hurts’ jerseys consistently ranked higher in jersey sales. Following that first appearance, he ranked in the top 10 jersey sales another six times in the latter half of the season.

Persons: Christian McCaffrey, Brock Purdy, Patrick Mahomes —, McCaffrey, Mahomes, it’s, Travis Kelce’s, Taylor Swift, Seth Schlechter, Jason, Jalen, Jason Kelce’s, CJ Stroud’s, Micah Parsons, Parsons, CeeDee Lamb Organizations: San Francisco 49ers, Kansas City Chiefs, NFL, 49ers, Chiefs, Super, Super Bowl, CNN, Philadelphia Eagles, Houston Texans, Cincinnati Bengals, Dallas Cowboys, Cowboys, Green Bay Packers, Sunday’s Super Bowl

☆ Whatever Happens at the Super Bowl, She’s Already Won
▼ + stars: | 2024-02-09 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +1 min

Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner. Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L. itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk. On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers. And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.

Persons: Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue Locations: catwalks

☆ Kansas City Chiefs: Are they the newest NFL dynasty?
▼ + stars: | 2024-02-08 | by ( Ben Morse | ) edition.cnn.com time to read: +12 min

The Kansas City Chiefs will appear in their fourth Super Bowl in five seasons when they take to the field in Las Vegas on February 11 against the San Francisco 49ers. And, like the early era of the Patriots, the Chiefs don’t look like they’re stopping any time soon. To the surprise of many, given Smith’s improvement under Reid, Kansas City selected Patrick Mahomes out of Texas Tech. Mahomes has two MVP awards, two Super Bowl wins and two Super Bowl MVPS, while Brady had three Super Bowl titles, two Super Bowl MVPs and no NFL MVP awards. You don’t have to know a screen pass from a field goal to know something about the Kansas City Chiefs.”What do the Chiefs themselves think?

Persons: Bill Belichick, Tom Brady, Douglas, Andy Reid, Belichick, Brady, Reid, Alex Smith, Travis Kelce, – Reid, Belichick’s, ”, Gregg Rosenthal, ” Rosenthal, Colin E, It’s, Mitchell Trubisky, Patrick Mahomes, Mahomes, Zierlein, Jay Cutler, ” Mahomes, Chelsea Purgahn, Rosenthal, he’d, “, Smith, –, Ed Zurga, he’s, “ I’ve, Tom, They’re, Jamie Squire, Brett Veach, that's, Rich Eisen, ” Eisen, Bob Costas, CNN’s Gayle King, Charles Barkley, ” Costas, “ They’ve, Andy Reid’s, Chiefs – they’ve, Taylor Swift, it’s, I’ll Organizations: CNN, New England Patriots, Patriots, NFL, Kansas City Chiefs, San Francisco 49ers, Kansas, Chiefs, AFC West, CNN Sport, AFC, Tennessee Titans, San, Philadelphia Eagles, Chicago Bears, Bears, North Carolina, Reid , Kansas City, Texas Tech, Chelsea, Tyler Morning Telegraph, Kansas City, Miami Dolphins, Mahomes, NFL Hall of Famer, Super Bowl, Belichick, Brady Patriots, February’s, The Patriots, Games, year’s Chiefs, Ravens, Twitter, Veteran, Dallas Cowboys, Philadelphia Locations: New England, Foxborough , Massachusetts, Las Vegas, Kansas City, Missouri, San Francisco, Philadelphia, Reid ,, Kansas, Washington, Brady

LAS VEGAS (AP) — When the Super Bowl was in the balance in the fourth quarter a year ago, coach Andy Reid's Kansas City Chiefs put a twist on their frequent pre-snap motion. Two wide-open touchdown passes that helped the Chiefs beat the Philadelphia Eagles 38-35 for a Super Bowl title. “He gives you all different types of looks, funky looking plays, different misdirections,” 49ers All-Pro linebacker Fred Warner said. “I think to put it simply, they do a really good job of marrying their run plays to their pass plays,” Chiefs linebacker Drue Tranquill said. But with more defenses disguising coverages and switching after the snap, the motion can confuse defenses and create breakdowns in coverage.

Persons: Andy Reid's, Reid, Kyle Shanahan, “, ”, Nick Bosa, Kadarius Toney, Darius Slay, Toney, Skyy Moore, Damien Williams, Fred Warner, there’s, we’ve, ” Reid, Steve Wilks, Drue Tranquill, Peyton Manning, Chris Foerster, There’s Organizations: LAS VEGAS, Andy Reid's Kansas City Chiefs, Chiefs, Philadelphia Eagles, Kansas City, 49ers, ” Niners, Eagles, Niners, Reid's Chiefs, ” 49ers, “, Globe, Raiders, NFL, San Francisco, Solutions, SIS, ” Chiefs Locations: San Francisco, Kansas, ”, Miami

☆ Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
▼ + stars: | 2024-02-08 | by ( Santul Nerkar | ) www.nytimes.com time to read: +1 min

The Kansas City Chiefs enter Sunday’s Super Bowl having already won — when it comes to commercials. Over the past year, the star players Patrick Mahomes and Travis Kelce, along with Coach Andy Reid, have been inescapable to TV viewers. The estimated amount spent to air the ads on television was $178 million for Mr. Mahomes, $120 million for Mr. Kelce and $69 million for Mr. Reid, according to iSpot.tv, an ad measurement company. Because there were several commercials in which at least two of the three appeared, the dollar totals have some overlap. Basically, the more spend an ad has, the more viewers are seeing it.

Persons: Patrick Mahomes, Travis Kelce, Andy Reid, Kelce baring, Mahomes, Reid, Kelce, ”, Cassandra Arora, Deion Sanders, Nick Saban, Christian McCaffrey, Brock Purdy Organizations: Kansas City Chiefs, Sunday’s, Pfizer, National Football League, “ Brands, Chiefs, University of Colorado’s, University of Alabama, 49ers, Toyota Locations: San Francisco

HENDERSON, Nev. (AP) — Chiefs running back Isiah Pacheco was relaxed Wednesday as reporters peppered him with questions, the opposite of his running style that has commonly been described as angry. Pacheco, though, knows how to keep an event even as enormous as the Super Bowl in perspective. This season, Pacheco started 13 games and gained 935 yards on a 4.6 average. He played on three Super Bowl champions with the 49ers. He is the fourth back to start a Super Bowl in each of his first two seasons, joining Duane Thomas and Tony Dorsett of the Dallas Cowboys and Chuck Foreman of the Minnesota Vikings.

Persons: HENDERSON, Isiah Pacheco, Pacheco, Andy Reid, Pacheco “, ” Pacheco, “, Patrick Mahomes, Travoise Cannon, Celeste Cannon, ” Reid, Roger Craig, ” Craig, Duane Thomas, Tony Dorsett, Chuck Foreman, “ It's Organizations: — Chiefs, Kansas City, San Francisco 49ers, Rutgers, Chiefs, 49er, Associated, Super, 49ers, Dallas Cowboys, Minnesota Vikings, Niners, NFL, Lions Locations: Nev, Kansas, New Jersey, San Francisco, Francisco, Green Bay, Detroit

☆ Why America loves the NFL
▼ + stars: | 2024-02-08 | by ( Emily Stewart | ) www.businessinsider.com time to read: +6 min

One, sports fans will go to great lengths (including piracy) to find the content they're looking for. The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be. Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league. Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in. But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.

Persons: NBCUniversal, Peacock, Taylor Swift, Travis Kelce, reelect Biden, Brian Fuhrer, you've, Singer, They're, Jon Lewis, Patrick Mahomes, Josh Allen, Lamar Jackson, Chiefs —, Lewis, Will Smith's, Ray Rice, Donald Trump, they're, Emily Stewart Organizations: NFL, Kansas City Chiefs, Baltimore Ravens, AFC, Chiefs, Miami Dolphins, Football, Nielsen, NBA, MLB, Sports Media Watch, Buffalo Bills, Detroit Lions, Ravens, Business

☆ A guide to the Super Bowl, in Taylor Swift lyrics
▼ + stars: | 2024-02-08 | by ( Aj Willingham | Leah Asmelash | ) edition.cnn.com time to read: +7 min

Story highlights Some Taylor Swift fans may be watching the Super Bowl for the first time Here's a guide to the Chiefs and the 49ers, using lyrics from Swift songs “You know I love the players and you love the game.”CNN —This year’s Super Bowl viewership can be neatly divided into four segments: Those who like football and Taylor Swift, those who only like football, those who only like Taylor Swift, and those who like neither but are, for whatever reason, watching anyway. For all the Swifties who are choosing to care about the Super Bowl for the first time — and all the football fans who need a crash course in Taylor Swift — here is a look at Sunday’s game as seen through Swift’s lyrics. The two rivals faced each other in Super Bowl LIV in 2020, when the Chiefs dealt the 49ers a devastating loss, 31-20, giving Kansas City its first Super Bowl victory since 1970. Fans and analysts alike have already begun comparing Mahomes to Tom Brady, who has seven Super Bowl rings to his name. As Swift says in her song “Blank Space,” “You know I love the players / and you love the game.”

Persons: Taylor Swift, Swift, there’s, Brock Purdy, Ezra Shaw, Patrick Mahomes, Tom Brady, he’s, ”, we’re, Travis Kelce, let’s, she’s, Patrick Smith, Christian McCaffrey, Trent Williams, Williams, Purdy, There’s, — Organizations: Super Bowl, Chiefs, 49ers, CNN, Kansas City Chiefs, San Francisco 49ers, Super Bowl LIV, Kansas City, San Francisco, Niners, Seattle Seahawks, Getty, NFC, AFC, NFL, Baltimore Ravens Locations: Super, San, Santa Clara , California, Las Vegas, —, Baltimore , Maryland

He's a different man, for that matter, a father of two these days with different priorities in life. You learn how to be patient,” said Mahomes, who will lead the AFC champion Chiefs into a Super Bowl rematch against the NFC champion 49ers on Sunday. In some ways, Mahomes had to reinvent himself, becoming what he once seemed to loath: a game manager. I mean, I remember my mom used to get mad at me, because I would throw — like, you know, kids throw the ball off the wall? “It's humbling,” Mahomes said, “because I never thought I would be in this many Super Bowl games, honestly.

Persons: HENDERSON, — Patrick Mahomes, ”, Mahomes, “, I've, it's, Travis Kelce, ” Mahomes, didn't, Pat Mahomes, Mahomes —, Sterling, He's, Andy Reid, Reid, “ It's Organizations: Kansas City Chiefs, San Francisco 49ers, AFC, Chiefs, NFC, 49ers, NFL, Buffalo, Kansas City, ” Chiefs, Super Locations: Nev, Kansas, Baltimore

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