A bet on luxury should pay off for Ulta Beauty over the long haul, according to Loop Capital.
Analyst Anthony Chukumba upgraded the beauty stock to buy from hold, highlighting its push into the luxury market and Target shop experiences.
ULTA YTD mountain Ulta Beauty shares in 2023 "We believe the nascent luxury brand expansion represents a multi-year comparable sales growth driver," by luring new customer and encouraging others to trade up, he said.
"We also think the continued rollout of Ulta Beauty at Target shop-in-shops will drive incremental income as well as Ultamate Rewards memberships."
Chukumba called Ulta's shop-in-shops experience an attractive economic move given that Target fronts the build outs and purchasing inventory, while the beauty company collects sales-based commission.
Persons:
Anthony Chukumba, Chukumba, — CNBC's Michael Bloom
Organizations:
Ulta Beauty, Capital