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☆ X CEO Linda Yaccarino had a car-crash interview at Code Conference where she seemed undermined by Elon Musk and couldn't state precise user numbers or whether users will pay
▼ + stars: | 2023-09-28 | by ( Kai Xiang Teo | Hasan Chowdhury | Shona Ghosh | ) www.businessinsider.com time to read: +5 min

X CEO Linda Yaccarino had a rough time being interviewed onstage on Code Conference. What actually followed was the unfurling of a CEO who appeared not to have a full handle on the company. AdvertisementAdvertisementHere's one bizarre exchange: Was Musk serious about charging all users a fee to use X, Boorstin asked. Asked about X's daily active user numbers, Yaccarino appeared to respond only in estimates, according to The Verge and the Wall Street Journal. Yaccarino and X did not immediately respond to requests for comment from Insider, sent outside regular business hours.

Persons: Linda Yaccarino, —, Elon Musk, Yaccarino, CNBC's Julia Boorstin, Boorstin, Musk, Apptopia, Insider's Lara O'Reilly, Kali Hays, Insider's Ben Bergman, Mark Zuckerberg, Insider's Bergman, — Yoel Roth, Roth, Kara Swisher, Swisher, she's Organizations: Service, Conference, Twitter, MediaRadar, Wall Street Locations: California, Meta

☆ Uber is moving its $600 million ad account from WPP to Omnicom
▼ + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.

Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific

☆ Nvidia is targeting the ad industry as its next major chip-buying market
▼ + stars: | 2023-09-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Jamie Allan, Nvidia director of business development for global agencies and advertising. For Nvidia, the advertising industry unlocks access to a client base that includes virtually every single major corporation across every industry. Taboola is using Nvidia GPUs to speed up its natural language processing, which analyzes articles and serves relevant content to users. More recently, it's been using Nvidia and OpenAI technologies to allow advertisers to create images within its platform. Allan said Nvidia intends to be more involved in the advertising industry discourse and help advise companies about the adoption of AI.

Persons: Nvidia's Jamie Allan —, —, Allan, Jamie Allan, Microsoft's Bing, Stephan Pretorius, There's, Adam Singolda, it's, Media.Monks, Jay Pattisall, Forrester, Nvidia, Jensen Huang Organizations: Nvidia, Big Tech, Google, Meta, EMEA, WPP, DENZA, AWS, Adobe, Media.Monks, Oracle, Cannes Lions, pharma, they're

☆ TikTok is testing a partnership with Google as it looks to beef up its search features
▼ + stars: | 2023-09-21 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

TikTok is testing a search partnership with Google, a move that underscores the rapid pace at which the way people search online is evolving. Clicking on the link takes the user to an in-app browser, which displays Google's search results for the query. TikTok is also running a disclaimer that it "does not endorse or take responsibility for search results from Google," per Oncescu's screenshots. A TikTok spokesperson confirmed the company is experimenting with third-party integrations within the TikTok app, including a test with Google. "This partnership is a great way for both companies to learn about new behaviors of search in a different journey than traditional Google search," Cicero said.

Persons: Radu Oncescu, inputted, Oncescu, Matt Navarra, Navarra, Nick Cicero, Cicero Organizations: Google, Brands, US Justice Department, Apple, Samsung, DOJ

☆ 3 ways the generative AI boom is upending the advertising agency business
▼ + stars: | 2023-09-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Here are some of the newest challenges agency leadership teams are discovering as they race to lead AI in advertising. Productivity gains from AI risk undercutting agency feesMany agency bosses have touted the productivity efficiencies AI presents to their companies — from creating lists of search keywords to making tedious work like cataloging invoices less time-consuming. Agencies haven't figured out what to do with the AI talent they've hiredMuch like heads of digital, heads of mobile, and heads of programmatic before them, agency heads of AI are now having their time in the sun. But once such AI talent is sourced, agencies are presented with another dilemma: Where in the organization should a "head of AI" sit? Most businesses have started with this being part of the chief technology officer or the IT department's responsibilities, said Ruben Schreurs, chief strategy officer at the marketing consultancy Ebiquity.

Persons: Nick Coronges, Coronges, waitlists, Lewis Smithingham, Smithingham, Ryan Kangisser, Forrester, Jay Pattisal, haven't, they've, Ruben Schreurs, Richard Robinson Organizations: Google, Nvidia, OpenAI, Microsoft, Big Tech, Productivity, Forrester, Xeim Engage

☆ Inside Infillion's 4-year plan to revive fallen adtech pioneer MediaMath back to a $100 million business
▼ + stars: | 2023-09-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Adtech platform Infillion closed its $22 million deal to buy fallen adtech firm MediaMath out of bankruptcy on Friday. Now Infillion CEO Rob Emrich must make good on a business plan to get MediaMath back to earning $100 million in net revenue within 4 years. It's aiming to relaunch the MediaMath platform in early 2024. Zawadzki and his adtech focused venture capital firm Aperiam Ventures are providing Infillion with strategic advice on getting MediaMath back off the ground. Emrich previously told Insider that Infillion is preparing to take $30 million in operating losses on MediaMath over the next three years.

Persons: Rob Emrich, Infillion, Emrich, MediaMath, there's, Tom Triscari, Infillion isn't, Emirch, Joe Zawadzki, —, Zawadzki, Joe, Aperiam, Eric Franchi Organizations: Facebook, Sanofi, Mobile, Trade, Google, Leomade, Aperiam Ventures, TrueX, Disney Locations: Staples

☆ Adtech firm GroundTruth hires bankers to pursue a possible sale
▼ + stars: | 2023-09-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Originally known as xAd, GroundTruth was founded in 2003 and has raised more than $160 million in funding, per PitchBook. GroundTruth's advertising platform is powered by its location data that allows advertisers to model their campaigns based on real-world information, like visits to stores. GroundTruth almost reached a deal to sell WeatherBug in 2019, but talks ultimately collapsed, according to two sources familiar with the matter. The current plan is to sell WeatherBug and GroundTruth as separate assets, the people familiar with the process said. As new privacy laws roll out across the world, increasing scrutiny has been poured on companies that transact location data.

Persons: GroundTruth, Adtech Organizations: Hooters, iHeart, Cox, Scripps, Data Protection, LUMA Partners, TV Locations: Florida

☆ A Blockbuster-era video law is being used to ding big-name brands like General Mills, Geico, and Chick-Fil-A with privacy lawsuits
▼ + stars: | 2023-09-07 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Brands like Chick-Fil-A and Geico are being accused of violating 1980s privacy law the VPPA. Broadcasters have long been wary of running afoul of a 1988 privacy law called the Video Privacy Protection Act that went into effect after the video rental history of then-Supreme Court nominee Judge Robert Bork was leaked to a newspaper. Since November last year, brands as diverse as Hallmark, Folgers, Mattel, Chick-Fil-A, General Mills, Mars, La-Z-Boy, Geico, and Fossil have faced lawsuits accusing them of VPPA violations. But these dismissals don't completely neutralize the threat of VPPA lawsuits. At least 70 VPPA class action lawsuits have been filed in the past year, according to Bloomberg Law.

Persons: Chick, Robert Bork, VPPA, Mills, General Mills, Scott Ferrell, FloSports, Smucker, Keith Carroll, Rebeka Rodriguez, Melissa Fox, Eversheds Sutherland, Labaton Sucharow, Corepower, Garthwaite, Fox, Julie Rubash Organizations: ., Broadcasters, Hallmark, Mattel, Pacific, Hulu, Bloomberg Law, Meta, Protection Law, Facebook, AMC, Us, GameStop, Disney, United States, Court, Southern, of Locations: Mars, California, Virginia, of New York

☆ BeReal is set to make its first marketing hire — but experts say it could be too late for the app to recapture its early buzz
▼ + stars: | 2023-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

BeReal recently posted a job ad for its first-ever communications and marketing lead. Social-media experts said it's probably too late for BeReal to recapture its early buzz. BeReal, the French photo-sharing app startup, is set to make its first-ever marketing hire but social-media experts say it may be too late to recapture the early buzz. But BeReal appeared to have missed its moment to capitalize on its surge in popularity in 2022, experts have said. Ultimately, it could be too late for BeReal to turn itself around without a substantial pivot, experts said.

Persons: BeReal, it's, they've, Colin Kennedy, influencers, Kennedy, Paul Armstrong, Armstrong Organizations: US App Stores Locations: BeReal, Europe

☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
▼ + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.

Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart

☆ Linda Yaccarino, Elon Musk, and the most difficult CEO job on earth
▼ + stars: | 2023-08-28 | by ( Kali Hays | Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken. Linda Yaccarino had been on the job for only about a month when Musk dropped the weekend X bomb. Some X employees said they see Yaccarino as a CEO in name only. "She was clearly on message with talking points that built a case for reappraisal," said a longtime ad industry executive. "Linda says nothing"Yaccarino has also struggled to rally X employees in other ways.

Persons: Linda Yaccarino, Elon Musk, adieu, Musk, Yaccarino, Rebecca Blackwell, She's, Elon, Matt Navarra, Gwynne Shotwell, Dia Dipasupil, hadn't, Navarra, she's, Linda Yaccarino Isaac Brekken, execs, Adolf Hitler, Linda, they've, he's Organizations: Employees, AP, Twitter, SpaceX, X, Penske Media, Getty, General Motors, CNBC, X's New, PGA Tour, San, YouTube, Facebook Locations: San Francisco , New York, LA, Miami Beach, Fla, New York City, X's New York, New York, San Francisco

☆ Verizon just lost another senior marketing exec
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company. Her impending departure comes months after that of former Verizon CMO Diego Scotti. Verizon's senior vice president of consumer marketing Nina Bibby has decided to leave the business to return to the UK from the US, a spokesperson for the company confirmed. Chief strategy officer and executive vice president Rima Qureshi stepped in to lead the centarl marketing team on an interim basis. Read the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, about Nina Bibby's departure below:Team -Nina Bibby, SVP of Consumer Marketing, has decided to return to the UK with her family and will be leaving Verizon.

Persons: Nina Bibby, Verizon's, Bibby, Arturo Picicci, Frank Boulben, ., Diego, Rima Qureshi, Hans Vestberg, Nina Bibby's, Nina, Frank Organizations: Verizon, Verizon CMO Diego Scotti . Telecommunications, LinkedIn, Verizon Consumer Group, . Bibby, O2, Virgin Media, Street Journal, Verizon Wireless, Mobile, Consumer Marketing, Revenue Locations: Boulben

☆ Infillion emerges as buyer for bankrupt adtech company MediaMath
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath. US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings. A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court. London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings. Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.

Persons: Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki Organizations: MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix Locations: Delaware, London

☆ Major brands are mostly ignoring Elon Musk's new X logo: 'How many people really know what "Follow us on X" means?'
▼ + stars: | 2023-08-21 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Twitter became X last month, but major brands have been slow to adopt the new logo. It's been almost a month since Twitter rebranded to X, but most major brands haven't scrubbed the blue bird logo from their marketing yet. Other giant corporations like General Motors, American Express, Amazon, Comcast, and L'Oreal have continued to carry the old Twitter logo on their websites. X released a new brand toolkit with logo templates and other marketing assets for marketers to use earlier this month. Musk changed the company name of Twitter to X Corp. earlier this year and replaced Twitter's branding on July 24 .

Persons: Twitter, It's, Procter, Gamble —, Matt Boffey, Boffey, Marissa Mulvihill, Musk Organizations: Twitter, General Motors, American Express, Comcast, L'Oreal, IBM, X Corp, PayPal, Brand Finance, Design, Partners Locations: Amazon

☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
▼ + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +18 min

Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.

Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK

☆ Check out the 12-slide pitch deck marketing tech company Simon Data used to raise $54 million in fresh funds
▼ + stars: | 2023-08-16 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Martech company Simon Data raised a $54 million Series D round this month. Marketing technology company Simon Data raised $54 million in fresh funds earlier this month as it plans to bolster its research and development division. The problem isn't collecting data — it's enabling data for business stakeholders to access it," said Simon Data cofounder and CEO Jason Davis. He said Simon Data was likely to grow somewhere between 45% and 50% this year. The Simon Data Series D round was led by Australian financial group Macquarie Capital with participation from existing investors, including Polaris, .406, and F-Prime.

Persons: Simon Data, Simon, Jason Davis, Davis Organizations: Macquarie Capital, Marketing, The, JetBlue, Bombas, Australian, Polaris Locations: The New York

☆ MediaMath founder Joe Zawadzki's 'Project Phoenix' looks to raise at least $10 million to help buy back the bankrupt adtech company
▼ + stars: | 2023-08-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Project Phoenix" is seeking to raise at least $10 million in a SAFE financing. Project Phoenix is being operated by team members of Zawadzki's VC fund AperiamVentures. Project Phoenix, registered as Phoenix Project Acquisition Inc., is raising the investment with a "post-money valuation cap" of $20 million — the maximum price at which investors can convert their SAFE investment notes into equity. A person familiar with the matter said it was likely Project Phoenix would need to raise further funds if it wins the auction. Correction: August 11, 2023 — An earlier version of this story misstated the date of bankruptcy auction.

Persons: Joe Zawadzki, Jeffrey Hirsch, Zawadzki, Hirsch didn't, MediaMath, MediaMath's Organizations: Phoenix, Inc, Google Locations: AperiamVentures, Delaware, York

☆ As Gen Z gains major spending power, brands like Sephora and The Knot are rethinking their marketing strategies beyond millennials
▼ + stars: | 2023-08-11 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."

Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox

Insider identified the chief marketing officers to watch in 2023. Our list recognizes the newest marketing chiefs rethinking the status quo and reshaping marketing. While the chief marketer's tenure has always been among the shortest in the C-suite, it can be a path to the very top of the corporate ladder. For instance, Taco Bell's global chief brand officer, Sean Tresvant, is set to become the company's CEO next year. Though turnover remains high, there will always be a crop of newly minted chief marketers poised to bring their companies to new heights.

Persons: They're, inclusivity, Sean Tresvant, Kraft, Diana Frost, Jenny Lewis, Glossier's Kleona Mack, who's Organizations: Motors, AB InBev, Taco, Mercedes, Benz

☆ PE firm Novacap has acquired the TV adtech platform Cadent, which now plans to go on an acquisition spree
▼ + stars: | 2023-08-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

PE firm Novacap has acquired TV adtech company Cadent. Canadian private equity firm Novacap has acquired the US TV adtech platform Cadent, the pair said Wednesday. With traditional TV viewing long in decline, advertisers have increasingly turned to connected-TV platforms. US broadcast and cable TV ad spending is expected to drop by 8% this year, but will still be significant at $61.3 billion, per Insider Intelligence's forecast. Cadent had previously been owned by another private equity firm, Lee Equity Partners, which acquired the company in 2013.

Persons: Novacap, Nick Troiano, Troiano, Cadent, Pascal Tremblay Organizations: Cross Mediaworks, CTV, Intelligence, Fund, Investment, RBC Capital Markets, TD Securities, Scotiabank, Lee Equity Partners

☆ Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal
▼ + stars: | 2023-07-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million. It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns. DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns. Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.

Persons: DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum Organizations: Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners Locations: Paris, France, DoubleVerify, adtech

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ The founder of fallen adtech startup MediaMath is trying to buy back the bankrupt company's assets
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

MediaMath Cofounder and CEO Joe Zawadzki is assembling a syndicate to buy back the company. MediaMath cofounder Joe Zawadzki is looking to assemble a syndicate of adtech industry investors to attempt to buy back the company's assets at its upcoming bankruptcy auction, according to people familiar with the matter. Former employees and industry observers have said Zawadzki's MediaMath was also ahead of its time developing tools to demystify how digital ad dollars were being spent. MediaMath's supply chain optimization assets could become the backbone of FxM's "SCF+" supply chain financing product, the adtech industry sources suggested. Zawadzki is also a general partner at the venture capital firm AperiamVentures, which has invested in dozens of adtech startups.

Persons: Joe Zawadzki, MediaMath, Zawadzki, Joe, Zawadzki's, —, Neil Nguyen, MGI, hadn't Organizations: IBM, Bain Capital, Google, Media, Games Locations: MediaMath, Delaware, —, AperiamVentures

☆ Quiet layoffs are creeping back into the adtech industry
▼ + stars: | 2023-07-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Adtech layoffs have continued into this summer — including at some companies that already made cuts. Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs. For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market. To be sure, the layoff phenomenon isn't hitting all adtech companies, and many that made cutbacks — including those listed above — are aggressively shifting priorities and have open roles listed on their websites. Adweek recently reported a marked slowdown in adtech job openings in 2023, citing recruiters and industry insiders.

Persons: Dwayne Lafleur, Lafleur, Outbrain, Calcalist, Brightcove, —, Marc DeBevoise, MiQ, MediaMath, There's, Sasha Auzins, Brian Wieser, Adweek, Lee Walker Organizations: Meta, Microsoft, Yahoo, LinkedIn, Expand Locations: Germany

☆ The European Parliament is auditing years of its Google ads following a report that alleged YouTube misled advertisers
▼ + stars: | 2023-07-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The European Parliament said it's auditing its YouTube advertising from 2020 to date. The European Parliament is auditing its Google advertising going as far back as 2020 following a report that alleged YouTube placed ads on third-party sites that violated its own standards. This evaluation process is still ongoing," said a European Parliament press representative in an emailed statement. From its initial assessment, the use of the GVP Network by the European Parliament was "residual," the representative said. The European Parliament has been put under pressure to suspend all of its Google advertising.

Persons: TrueView skippable, Adalytics, Marvin Renaud, Renaud, Roberta Metsola, Pravda.ru, monetization, Adweek, Ruben Schreurs Organizations: Google, YouTube, Fortune, Partner, GVP, GVP Network, US Treasury, Street Journal, Ebiquity Locations: TrueView, Russia, Russian, Ukraine

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