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McDonald's beat sales and profit estimates in its last quarterly earnings results in October, helped by higher menu prices and increased foot traffic from inflation-weary customers looking for value meals. Its global same-store sales increased 9.5% in the third quarter. read moreLike other fast-food chains, McDonald's has hiked menu prices to keep up with surging commodity and labor costs. McDonald's strong sales and profits also mean that it - like several other restaurant chains including Starbucks Corp (SBUX.O) and Chipotle Mexican Grill Inc (CMG.N) - can embark on big expansion plans. It now also plans to streamline technology - including its loyalty programs - and menu development in order to get new products into use globally more quickly.
Michael Peaster, a Black McDonald's security executive, is suing the chain and its CEO. Yet according to a racial-discrimination lawsuit that Peaster filed this month, the CEO ignored the 35-year McDonald's veteran for the better part of a year. "It was retaliatory against Michael Peaster based on his respectful but legitimate contradiction of Kempczinski on the subject of race." A representative for Peaster told Insider via email: "Michael Peaster had the same job since 2010. In January 2020, two Black McDonald's executives, Vicki Guster-Hines and Domineca Neal, filed a discrimination lawsuit against McDonald's.
Last holiday season, McDonald's leaned on singer Mariah Carey's starpower and discounts to drive customers to their mobile app. The chain is also offering exclusive access to branded merch releases and deals on food, like a 50-cent double cheeseburger. The three-week-long promotion, which began Monday, is part of the company's broader digital strategy to drive traffic to its mobile app through seasonal promotions and create recurring revenue without sacrificing profitability. In recent years, restaurant companies have turned to loyalty programs to drive downloads of their mobile app and convince customers to keep coming back. For comparison, Starbucks , which has had a loyalty program for more than a decade, reported 28.7 million active U.S. members during its latest quarter.
McDonald's brought back the McRib nationally for a farewell tour on October 31. Today, CEO Chris Kempczinski hinted it was exiting the menu soon during a video review of the item. It was his mother's favorite McDonald's item. To mark the sandwich's purported final exit, McDonald's CEO Chris Kempczinski released a video review Wednesday of his mother's favorite McDonald's menu item. McDonald's did not return an immediate request for comment when asked if the McRib would leave menus for good this year.
McDonald's brought back the McRib nationally for a farewell tour on October 31. Today, CEO Chris Kempczinski hinted it was exiting the menu soon during a video review of the item. It was his mother's favorite McDonald's item. To mark the sandwich's purported final exit, McDonald's CEO Chris Kempczinski released a video review Wednesday of his mother's favorite McDonald's menu item. McDonald's did not return an immediate request for comment when asked if the McRib would leave menus for good this year.
New York CNN Business —If your holiday wish list includes a Chick-fil-A sauce-themed blanket or a chicken nugget pillow, look no further. The chicken chain has launched its first-ever online store, and it’s filled with quirky merchandise that pays homage to cult-favorite items. Chick-fil-A said it expects the products, which range from $15 to $75, to “sell out quickly” — and the chain is already planning for more merchandise next year. Chick-fil-A is selling merchandise for the first-time ever. “Our studies show that one-third of consumers in the 18-44 age range are likely to buy products from collaborations,” Jensen told CNN Business earlier this year.
Executives at Burger King and McDonald's praised sales growth driven by chicken menu items. On November 15, Popeyes released its new Blackened Chicken Sandwich, which is not breaded and is seasoned with Cajun and Creole spices. The sandwich chain is explicitly promoting the new sandwich as "reigniting the chicken sandwich wars," which started with the 2019 release of the Popeyes spicy chicken sandwich. The chain further took advantage of reduced chicken prices with a BOGO chicken sandwich deal over Black Friday weekend. Chicken, including the spicy chicken sandwich and McNuggets, has been a "strong growth driver" for McDonald's, CEO Chris Kempczinski told investors in October.
Executives at Taco Bell, McDonald's, and Chipotle each noted success from pricier menu items recently. The more expensive meal promotion successfully brought customers in, and "drove the highest weekly digital transactions ever in the US business," Kempczinski said in the October earnings call. Taco Bell is seeing similar success with pricier menu items like the grilled cheese burrito, YUM Brands CEO David Gibbs said in a November earnings call. In New York City, a Mexican Pizza costs $6.49, and a double steak grilled cheese burrito goes for $6.79, about double the cost of lower-priced burritos on the menu. Analysts have praised both the grilled cheese burrito and adult Happy Meal as smart strategies driving sales.
Restaurant traffic is dipping as consumers make food at home. In that month, traffic at fast food restaurants fell 1.2%, dipped 1.7% for fast casual and dropped 4.7% in full service eateries. Fast food traffic bounced back slightly in September and October, but fast casual and full service traffic remained negative. Restaurant prices increased by 8.6%. But groceries are generally cheaper than restaurant meals.
McDonald's is taking the McRib on its fourth farewell tour. A farewell tour is more of a "call to action" than a sign the McRib will actually leave menus, an analyst said. McDonald's has held three other farewell tours for the sandwich, in 2005, 2006, and 2007. Taco Bell famously removed potatoes and the Mexican Pizza from menus only to return both within a year, saying demand for the Mexican Pizza was seven times higher after its return. When dishes like Mexican pizza or the McRib return, they already have a built-in fanbase among customers.
New York CNN Business —Inflation is relentlessly high and food prices in particular are soaring. In the third quarter, McDonald’s US prices were up about 10% year-over-year on average. McDonald's prices were up about 10% year-over-year in the third quarter. Some might also be trading down to McDonald’s from more expensive chains or restaurants as menu prices increase at a slower clip than prices in grocery stores. “We feel very good about … McDonald’s value proposition,” said CEO Chris Kempczinski during the call.
McDonald's praised the McRib for driving sales during an earnings call. The McRib returns to menus on October 31 for a limited time. CEO Chris Kempczinski called the sandwich, which returns to menus periodically, "the GOAT of sandwiches on our menu" in an October 27 earnings call. The chain didn't share specific McRib sales numbers from previous runs. The McRib returns to menus on October 31 for a "limited period."
A customer places an order September 24, 2022 at a McDonald's Restaurant along the New York State Thruway in Hannacroix, New York. A group representing McDonald's owners said the company rejected its request to delay changes to franchising policies, including updated standards and adjustments to how the company evaluates potential new restaurant operators, according to a letter seen by CNBC. The leadership group represents McDonald's owners across the country. As of the end of last year, according to the company, there there were more than 2,400 franchise owners. The company declined to comment on the changes or the NFLA's letter and its request to delay the adjustments.
McDonald's restaurants posted average domestic sales of $4 million in 2021, according to the chain's franchise disclosure report for 2022. Initial investment costs for running a McDonald's range from $1.4 million and $2.5 million — including a $45,000 franchise fee. Total costs to launch a franchised Chick-fil-A restaurant range from $219,055 to $2,912,697, according to the chain's 2022 franchise disclosure report. Chick-fil-A restaurants, which are only open six days a week, average more than $8 million in sales annually among non-mall locations. But by mid-December 2022, McDonald's had grown to 13,666 US restaurants, according to preliminary store count data obtained from market research firm Datassential.
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