But four decades ago, when the first Happy Meal debuted, the company didn’t quite get it.
They didn’t immediately embrace it,” Bob Bernstein, an advertising executive who created the Happy Meal in the late 1970s, said in a video interview from his Kansas City office, which is decked out with Happy Meal memorabilia and original art.
The meal’s name was an offshoot of a 1960s McDonald’s jingle, in which it called itself the “happy place.” “It’s such a happy place / Hap, hap, hap, happy place,” it went.
For some reason, the company’s corporate offices outside Chicago were reluctant to roll out the Happy Meal nationally.
Mario Anzuoni/ReutersIn the 1990s, Beanie Babies, Transformers and Power Rangers Happy Meal toys were massive hits for McDonald’s.