Beyoncé at the 2024 iHeartRadio Music Awards held at the Dolby Theatre in Los Angeles on April 1, 2024.
Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram.
Aside from the allusions to Beyoncé's latest album, "Cowboy Carter," Levi's also tagged the superstar's account in the post, fueling buzz from her fanbase, known as the Beyhive.
Levi's second-quarter earnings in June missed Wall Street's sales expectations, but the brand's leadership has maintained that the future of denim is bright.
Representatives for Levi's did not immediately respond to CNBC's request for comment on the potential Beyoncé collaboration.
Persons:
Levi Strauss, Cowboy Carter, Levi's, Michelle Gass
Organizations:
Dolby Theatre, Beyoncé, Abercrombie, Fitch
Locations:
Los Angeles