Davidson thinks the artificial intelligence plans Apple unveiled on Monday will lead to a new era for the iPhone and open up possibilities for the tech company as it asserts itself in the AI race.
Analyst Gil Luria upgraded Apple to buy and raised his price target to $230 per share from $200, which suggests a roughly 19% upside from Monday's $193.12 close.
Luria's upgrade comes on the heels of Apple's announcement of its long-awaited generative AI initiatives , which it calls "Apple Intelligence," at its Worldwide Developers Conference, or WWDC, on Monday.
That could lead to a much-needed iPhone upgrade cycle, Luria said, raising his fiscal year 2025 estimates above consensus on the expectation of an AI-driven boost for the smartphone maker.
"Importantly, Apple is uniquely positioned to offer these capabilities, and may be the only one capable of doing so any time soon," Luria added.
Persons:
D.A, Davidson, Gil Luria, Max, Luria, Apple, Siri
Organizations:
Apple, Apple Intelligence, Worldwide Developers Conference, Napster