Stepan, 28, who has increasingly driven Chinese cars when using carsharing services, is among those that need convincing.
If you want my honest opinion, the difference (with Chinese cars) is massive," he told Reuters at Moscow's Favorit Motors dealership.
When buying his new Chinese car, Alexander, 74, looked for one which encompassed Swedish technology.
While Chinese cars are increasingly filling the gap, the lack of reputation remains an issue, said auto industry expert Sergey Aslanyan.
Chinese brands' market share reached 37.15% in January-February, up from 9.48% a year earlier, Autostat and PPK data showed.