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☆ Led by stars like Taylor Swift and Caitlin Clark, women keep breaking boundaries (and records) in entertainment
▼ + stars: | 2024-04-18 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

The highest-grossing film in recent memory is Greta Gerwig’s “Barbie.” And the most-watched basketball star is Caitlin Clark. Beyoncé’s first country album, “Cowboy Carter,” topped Billboard’s charts with nearly half a million copies sold in its debut week. Meanwhile, Swift is set to release her highly anticipated album, “The Tortured Poets Department,” on Friday. The impact of a once-in-a-generation star like Swift will surely inspire interest in other female-led performers, spawning even greater appetite and opportunities. Compare that to the NBA’s top pick Victor Wembanyama, who signed a $55 million contract with the San Antonio Spurs.

Persons: New York CNN —, Taylor Swift, Greta Gerwig’s “ Barbie, Caitlin Clark, Swift, Beyoncé’s, Cowboy Carter, ”, Tom Poleman, CNN’s Alli Rosenbloom, ” “ It’s, ” Poleman, Clark, Barbie ”, Gerwig, didn’t, Victor Wembanyama, “, Hoda Kotb, Caitlin Organizations: New York CNN, Poets Department, Clark’s Hawkeyes, South Carolina Gamecocks, NBA, WNBA, Street Journal, NCAA, Academy of Motion Picture Arts and Sciences, Warner Bros . Pictures, CNN, Indiana Fever, San Antonio Spurs Locations: New York, America

☆ Grant Hill on Team USA basketball at 2024 Paris Olympics: It's gold or bust
▼ + stars: | 2024-04-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGrant Hill on Team USA basketball at 2024 Paris Olympics: It's gold or bustGrant Hill, Team USA Men’s Basketball managing director, joins 'Squawk Box' to discuss the countdown to 2024 Paris Olympics, this year's Team USA Men's Basketball roster, expectations for this year's team, the Caitlin Clark effect, and more.

Persons: Grant Hill, Caitlin Clark Organizations: Team USA, USA, Basketball

☆ Caitlin Clark gets an apology from the reporter whose awkward interaction with her at a press conference went viral: 'I screwed up'
▼ + stars: | 2024-04-18 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +1 min

An IndyStar sports columnist apologized for his exchange with Caitlin Clark at a press conference. Gregg Doyel made Clark's hand heart towards her, making what he called a "clumsy and awkward" remark. 1 WNBA draft pick Caitlin Clark, saying in a column that he was "part of the problem." Doyel and Clark interacted at Clark's welcome press conference for the Indiana Fever, where she will play professionally in the WNBA, on Wednesday. Doyel, per NBC News, made a hand heart symbol with Clark, prompting her to ask, "You like that?"

Persons: Caitlin Clark, Gregg Doyel, Doyel, —, Clark Organizations: Service, Indianapolis Star, Indiana Fever, NBC, Business

☆ Caitlin Clark helping drive WNBA to 'higher heights' financially, says Commissioner Cathy Engelbert
▼ + stars: | 2024-04-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCaitlin Clark helping drive WNBA to 'higher heights' financially, says Commissioner Cathy EngelbertCathy Engelbert, commissioner of the WNBA and former Deloitte CEO, joins CNBC's 'Power Lunch' to discuss the WNBA's booming popularity, Caitlin Clark, and more.

Persons: Caitlin Clark, Cathy Engelbert Cathy Engelbert Organizations: WNBA, Deloitte

☆ Caitlin Clark salary criticism a 'false narrative,' says WNBA commissioner Cathy Engelbert
▼ + stars: | 2024-04-18 | by ( Ian Thomas | ) www.cnbc.com time to read: +3 min

But right now we're seeing that even if you're the best, women are not paid their fair share." However, WNBA Commissioner Cathy Engelbert, speaking at CNBC's inaugural Changemakers Summit on Thursday in New York City, said there's a "false narrative" around Clark's expected salary, likening it to the way that executive salaries are displayed for public companies. Cathy Engelbert, Commissioner of the Women's National Basketball Association (WNBA) speaking at the CNBC Changemakers Event in New York on April 18th, 2024. The NBA has around $13 billion in revenue while the WNBA is roughly around $200 million. Caitlin Clark poses with WNBA Commissioner Cathy Engelbert after being selected first overall pick by the Indiana Fever during the 2024 WNBA Draft.

Persons: Caitlin Clark, Joe Biden, Clark, Victor Wembanyama —, —, Cathy Engelbert, there's, Engelbert, Danielle DeVries, Caitlin, she's, we're, Sarah Stier Organizations: Indiana Fever, House, San Antonio Spurs, NBA, Summit, Deloitte, National Basketball Association, CNBC, Nike, Gatorade, State, WNBA, Athletic, Getty Locations: New York City, New York, U.S, Iowa

☆ Here's how Caitlin Clark's $338,000 WNBA contract compares to No. 1 picks from the NFL, NBA and MLB
▼ + stars: | 2024-04-18 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

1 overall selection by the Indiana Fever in this week's WNBA draft, Clark's salary her first season will be just over $76,000. Clark's pay will escalate over the course of her four-year rookie contract, leaving her with total earnings of $338,056. The WNBA has grown in popularity in recent years, but it still trails behind the NBA, NFL, MLB and NHL. The highest paid WNBA player is Las Vegas Aces star Jackie Young, who will earn just over $250,000 this season. Here's how Clark's rookie deal stacks up against the most recent top picks from America's big four sports leagues.

Persons: Caitlin Clark, she'll, Jackie Young, Steph Curry, Cathy Engelbert, we're Organizations: WNBA, Indiana, Gatorade, Nike, NBA, NFL, MLB, NHL, Las Vegas Aces, Golden State Warriors, CNBC Locations: State

☆ What the conversation about Caitlin Clark’s pay gets wrong
▼ + stars: | 2024-04-17 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +8 min

The WNBA’s stars aren’t asking to be paid an equal dollar amount to NBA players, however. WNBA players have made progress on salaries since 2020, when they reached their latest collective bargaining agreement with the league. Sharing the revenue pieBecause it’s a smaller and younger league, women’s players have had less bargaining power with team owners over their pay than men. While NBA players receive 50% of total NBA revenue, the WNBA must hit a certain revenue threshold annually before any revenue sharing agreements kick in. This has held back women’s salaries.

Persons: Caitlin Clark, Clark, Angel Reese, ” Terri Jackson, David Berri, Kelsey Plum, Griner, Jackson, ” Jackson, “ It’s, ”, Alicia Jessop, “ That’s, ” David Berri, David Stern, “, Berri, Cathy Engelbert, ” Breanna Stewart Organizations: New, New York CNN, NBA, National Basketball Association, Women’s National Basketball Association, University of Iowa, Louisiana, NCAA, WNBA, ’ Association, CNN, Southern Utah University, Las Vegas Aces, —, Phoenix Mercury, ’, Pepperdine University, longtime, New York Liberty Locations: New York, men’s, Russia

☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

☆ Caitlin Clark completed her expensive Prada outfit with more than $10,000 worth of sparkling diamonds
▼ + stars: | 2024-04-17 | by ( Amanda Krause | ) www.businessinsider.com time to read: +1 min

Caitlin Clark attended the 2024 WNBA Draft on Monday and was picked by the Indiana Fever. On the red carpet, she wore a $17,000 Prada outfit and more than $10,000 worth of John Hardy jewels. She wore diamond earrings and three bracelets made from silver and gold. AdvertisementThe 2024 WNBA Draft wasn't just about basketball for superstar Caitlin Clark. The event was also her first foray into the world of fashion, with the 22-year-old athlete sporting a $17,000 Prada outfit and an array of diamond jewelry worth $10,485 on the red carpet.

Persons: Caitlin Clark, John Hardy, — Organizations: Indiana, Service

☆ Biden Weighs in on Caitlin Clark Salary Debate After W.N.B.A. Draft
▼ + stars: | 2024-04-17 | by ( Neil Vigdor | More About Neil Vigdor | ) www.nytimes.com time to read: 1 min

President Biden jumped into a debate about gender and sports this week, calling for pay equity for women athletes after Caitlin Clark, the University of Iowa basketball standout, was selected first in the W.N.B.A. Ms. Clark’s salary will be far less than that of her male counterparts. Mr. Biden, writing on X on Tuesday, said that for all their accomplishments in sports, women athletes were undervalued. “Right now we’re seeing that even if you’re the best, women are not paid their fair share,” he said. “It’s time that we give our daughters the same opportunities as our sons and ensure women are paid what they deserve.”Mr. Biden was nodding to a banner moment for women’s basketball, one powered by stars like Ms. Clark, who was chosen by the W.N.B.A.’s Indiana Fever, and Paige Bueckers of the University of Connecticut and Angel Reese of L.S.U.

Persons: Biden, Caitlin Clark, ”, “, Mr, Clark, Paige Bueckers, Angel Reese, L.S.U Organizations: University of Iowa, Indiana, University of Connecticut Locations: ’

☆ Nike's high-cut body suit for Team USA highlights the weird differences between men's and women's Olympic outfits
▼ + stars: | 2024-04-17 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +8 min

A Team USA bodysuit is reigniting a conversation about the design of women's athletic outfits. Following the reveal of the showy unitard, athletes quipped that they would definitely need a thorough wax to wear the women's piece. Jordana Katcher, Nike's vice president for global sports apparel, also told the Post that several women athletes had requested the unitard specifically. Black women athletes are often hyper-sexualized or painted as angry or evil. Women athletes in sports like gymnastics, volleyball, and track and field are sometimes expected to wear bikini bottoms or short leotards.

Persons: Lauren Fleshman, —, Tara Davis, Woodhall, Anna Cockrell, Stephanie Lecocq, Jordana, Queen Harrison, Claye —, Harrison, Claye, Marc Atkins, Fleshman, Naomi Osaka, Sha'Carri Richardson, Angel Reese, Caitlin Clark, Reese, Emmanuel Acho, Katie Moon, Voss, FABRICE COFFRINI, Organizations: Service, USA, Olympic, Washington Post, Reuters Nike, Nike, Business, Team USA, British, Getty, New York Times, BBC, International Handball Federation, Tokyo Locations: Washington, AFP, Norwegian

☆ Meet the 12 first-round picks of the WNBA draft
▼ + stars: | 2024-04-16 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +2 min

The WNBA draft was held on Monday, April 15, at the Brooklyn Academy of Music in New York. The Indiana Fever selected Caitlin Clark first overall. AdvertisementThe WNBA reported that the 2023 season was "its most-watched regular season in 21 years," with combined viewership across networks "up 21 percent over the 2022 regular season." With big names like Angel Reese and Caitlin Clark joining the league, there's no telling what new heights it'll reach this season. AdvertisementGet to know all 12 talented women from the first round of the draft as they prepare to continue changing the world of women's basketball, one block, three-pointer, and rebound at a time.

Persons: Caitlin Clark, —, Clark, Jeff Pagliocca, Angel Reese Organizations: Brooklyn Academy of Music, Indiana Fever, Service, NCAA, ESPN, Sky Locations: New York

☆ College athletes wore Cartier, Prada, and Louboutins at the 2024 WNBA Draft
▼ + stars: | 2024-04-16 | by ( Amanda Krause | ) www.businessinsider.com time to read: +1 min

The 2024 WNBA Draft was hosted in Brooklyn on Monday night. Basketball stars such as Caitlin Clark stood out on the red carpet in designer ensembles. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAt the 2024 WNBA Draft red carpet on Monday night, basketball temporarily took a back seat to fashion. All eyes turned to Caitlin Clark when she arrived wearing a full Prada ensemble that transformed her into a style superstar.

Persons: Caitlin Clark, Prada, Cartier, — Organizations: Service Locations: Brooklyn

☆ South Carolina coach Dawn Staley says women's basketball will get 'better and better'
▼ + stars: | 2024-04-16 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Dawn Staley just finished leading South Carolina's undefeated season and witnessing the end of Caitlin Clark's record-breaking college career — and she thinks women's basketball is only getting started. The matchup, broadcast on ESPN , was the most-watched basketball game at any level since 2019, according to Nielsen. "I hope every school or university treats women's sports like South Carolina," she said. Staley, who is the second-highest-paid coach in women's college basketball, has a salary of $3.1 million per season, and earned a reported $680,000 more in bonuses following South Carolina's championship. Staley also reflected on Clark's effect on women's basketball, not only through drawing new audiences to the sport, but also by appearing on platforms such as "Saturday Night Live."

Persons: Dawn Staley, Caitlin Clark's, —, Clark, Nielsen, Staley, …, Caitlin Clark Organizations: South, CNBC, of Fame, Gamecocks, ESPN, New York Stock Exchange, National Basketball, Indiana Fever Locations: Iowa, South Carolina

☆ A popular YouTuber's negative video of Humane's AI Pin raises questions about critical reviews in the age of innovation
▼ + stars: | 2024-04-16 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at a critical tech review that caused a bit of a stir on social media . AdvertisementIn a 25-minute video , Brownlee details all the issues he encountered using the AI device. Earlier this year, a negative video of Fisker's Ocean SUV by Brownlee also made waves on social media . Mario Tama/Getty Images; Chelsea Jia Feng/BICritical reviews in the age of innovation raise some interesting questions. Last week's drop among tech stocks shouldn't scare away investors , according to Wedbush.

Persons: —, Michael Pollan, Roy Rochlin, Marques Brownlee, Brownlee, X, Mario Tama, Chelsea Jia Feng, It's, Insider's Peter Kafka, Peter, Katie Notopolous, Goldman, David Solomon, Kevin Winter, Eric Newcomer, Rebecca Zisser, Caitlin Clark, Morgan Stanley, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, YouTube, Apple, Apple Vision, Humane, America, JPMorgan, National Bureau, Statistics, Amazon Prime, Street Journal, Justice Department, Ticketmaster, United Airlines, Bank of America, The Locations: San Francisco, New York, Tokyo, London, Dublin

☆ Opinion: Skimpy Olympic uniforms for women are an outrage
▼ + stars: | 2024-04-16 | by ( Opinion Danielle Campoamor | ) edition.cnn.com time to read: +6 min

Nike’s new Olympic outfit designs for the US women and men were revealed last week, and the track and field uniforms have rightly been met with intense criticism. Just look at what Caitlin Clark, Dawn Staley and this year’s women collegiate basketball players did for the NCAA. For the uninitiated, prior to the settlement the women were earning as little as 40% of what the men were paid, despite winning four World Cup championships. A woman, Simone Biles, is the most decorated gymnast of all time, winning an astounding 37 World and Olympic medals… and she’s not done competing. Instead, while male athletes are simply referred to as “athletes,” we are “women athletes” who must shave and trim, wax and pluck our way into the hearts and minds of… men.

Persons: Danielle Campoamor, CNN —, Danielle Campoamor Ashley Batz, Leslie Jones, Katie Moon, ” Katelyn Hutchison, ” Jaleen Roberts, ” Lauren Fleshman, “, Fleshman, Caitlin Clark, Dawn Staley, Simone Biles, —, I’m, ” Organizations: NBC, CNN, Olympics, Paris Games, NPR, Nike, Air, University of Kentucky, NCAA, US Soccer, Team USA, Go Locations: Paris

☆ Caitlin Clark and the Best-Dressed at the W.N.B.A. Draft
▼ + stars: | 2024-04-16 | by ( Vanessa Friedman | ) www.nytimes.com time to read: 1 min

Their tunnel walks have been painstakingly documented; their fits have dominated the draft day conversations for the N.B.A. ; their love of Vuitton and Hermès has been parlayed into brands of their own. draft, following the most-watched women’s college basketball game in history and the most-watched basketball game at any level since 2019, that all changed. Caitlin Clark, Angel Reese and Cameron Brink, among others, saw that style marker and raised it one. Stylists and brands are waking up and reaching out.

Persons: Vuitton, Hermès, Caitlin Clark, Angel Reese, Cameron Brink, ”, Rickea Jackson Organizations: Los Angeles Sparks

☆ Caitlin Clark wore a $17,000 Prada outfit to the WNBA draft. That's about 22% of her expected first-year salary.
▼ + stars: | 2024-04-16 | by ( Amanda Goh | ) www.businessinsider.com time to read: +4 min

Caitlin Clark showed up to the WNBA Draft dressed in Prada from head to toe. According to Business Insider's calculations, Clark's outfit costs $16,875 — or about 22% of her first-year WNBA salary. AdvertisementA close-up of the satin Prada outfit Clark wore to the WNBA Draft. A composite image of the Prada sunglasses and the patent leather Galleria bag that Clark wore to the WNBA draft. AdvertisementAccording to BI's calculations, Clark's Prada outfit totals up to $16,875 — or about 22% of her first-year salary in the WNBA.

Persons: Caitlin Clark, Prada, —, Clark, Sarah Stier, Prada's, Adri Zgirdea Toth, Marie Claire, Caitlin, Toth, Clark's Prada, Spotrac, Julia Marino, LVMH, Moët Hennessy Organizations: WNBA, Service, Prada, Indiana Fever ., GQ Sports, NBA, Iowa Hawkeyes, Nike, Gatorade, Olympics, Team USA, Linea, women's national football team Locations: Paris

☆ Caitlin Clark, the top rookie female basketball player in the US, is making less than the average detective or acupuncturist
▼ + stars: | 2024-04-16 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +3 min

Caitlin Clark will earn less in the WNBA than some trade jobs – and the average athlete. Despite her low base salary, Clark could make over $3 million from brand sponsorships and endorsements. Clark, who wore a $17,000 Prada outfit to the draft, will make an estimated base salary of $76,535 in her first year. Lower-level draft picks make $64,154 as a base salary, but salaries are much higher for non-rookie players: The highest-paid WNBA players make over $200,000 in base salary. Despite the low base salary, Clark, who has over two million social media followers, stands to make major money from brand sponsorships and endorsements.

Persons: Caitlin Clark, Clark, —, she'll, I've Organizations: WNBA, NBA, Service, Basketball Association, Indiana Fever, NCAA, of Labor Statistics, Bureau of Labor Statistics, Revenue, Bloomberg, Nike, Gatorade, State Farm Insurance

☆ South Carolina Coach Dawn Staley on Caitlin Clark: She is a superstar
▼ + stars: | 2024-04-16 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSouth Carolina Coach Dawn Staley on Caitlin Clark: She is a superstarSouth Carolina Coach Dawn Staley and South Carolina Gamecocks Center Kamilla Cardoso to discuss the rising popularity of women's college basketball, Caitlin Clark's role in bringing more attention to the sport, and more.

Persons: Dawn Staley, Caitlin Clark, South Carolina Gamecocks Center Kamilla Cardoso, Caitlin Clark's Organizations: South Carolina, South Carolina Gamecocks Center

☆ Caitlin Clark: Here’s what she said after being selected at No. 1 in the WNBA draft
▼ + stars: | 2024-04-16 | by ( Matias Grez | ) edition.cnn.com time to read: +6 min

CNN —Few things in professional sports have ever been as certain as Caitlin Clark being selected as the No. That’s what I’m going to do. I’m going to be in there and be like, ‘Go make a layup.’ She’s going to make my life easy. “If you’re a women’s basketball fan or you’re not a women’s basketball fan, I encourage you to watch the show when it comes out,” Clark says. I think I’m just excited.

Persons: Caitlin Clark, –, Clark, “, ” Clark, ’ She’s, Cameron Brink, Angel Reese, Adam Hunger, ”, Clark Clark, they’re, It’s, Peyton Manning’s, Kamilla Cardoso, Kiki Rice, Brian Babineau, I’ve, it’s, hasn’t, Steph Chambers Organizations: CNN, Iowa Hawkeyes, NCAA Division, Indiana Fever, Boston, South, NCAA, ESPN, Peyton, Chicago Sky, UCLA Bruins, Clark, Getty, Fever, WNBA, Iowa, Phoenix Mercury, Pacers Locations: men’s, Boston, South Carolina, Los Angeles, New York, Peyton Manning’s Omaha, Phoenix Mercury . Iowa, Indianapolis

☆ Prada dresses Caitlin Clark on WNBA draft night
▼ + stars: | 2024-04-16 | by ( Jacqui Palumbo | ) edition.cnn.com time to read: +3 min

And while Caitlin Clark, the NCAA’s all-time leading scorer across men’s and women’s basketball, was snapped up as the No. Sarah Stier/Getty ImagesIn previous years, dress codes at the draft had tended to lean toward daytime suiting and dresses, but on Monday night it was clear that the stakes had been raised. Sarah Stier/Getty ImagesRickea Jackson in a playful, high-low pantsuit. Sarah Stier/Getty ImagesPrada’s move to dress Clark is likely a sign of luxury brands’ further expansion into the sport. Designer brands now jump at the chance because they know this will be publicized, styled, and shown to millions.”Ahead of the draft, Clark called her collaboration with Prada “pretty special,” in a red-carpet interview (though, technically, said carpet was orange-colored) with the WNBA.

Persons: Caitlin Clark, Prada, Clark, Sarah Stier, Stanford’s Cameron Brink, Tennessee’s Rickea Jackson, Carolina’s Kamilla Cardoso, LSU’s Angel Reese, Angel Reese, Rickea Jackson, ’, — Clark, Cardoso, Reese, Jazmine Motley, Maddox, DeWanna Bonner, Alyssa Thomas, ”, “ It’s Organizations: CNN, Indiana Fever, Iowa Hawkeyes, Los Angeles Sparks, Brink, Banco, Chicago Sky, NBA, NCAA, WNBA Locations: men’s, LA, Bronx

We'll show you everything you need to know about tonight's event, including where to watch the WNBA Draft live stream and how the draft works. How to watch the WNBA Draft in the USThe WNBA Draft will air on ESPN at 7:30 p.m. If you don't have cable, there are a couple of live TV packages that will be able to help you out, like Sling TV and Hulu + Live TV. Shop at SlingYou can also catch ESPN live with Hulu + Live TV. The WNBA Draft is split into three rounds featuring 12 picks each, so 36 players in total will be selected.

Persons: Caitlin Clark, Angel Reese, Cameron Brink, Kamilla Cardoso, we've, Hulu's, ExpressVPN Organizations: Business, NCAA, Iowa, WNBA, Indiana, Fever, South Carolina, ESPN, Sling, Hulu, Disney, Disney Plus, ExpressVPN, Indiana Fever Locations: Chicago

☆ Women athletes are on fire. See the 13 top investors and fund managers pouring money into the next 'big opportunity' in sports.
▼ + stars: | 2024-04-14 | by ( Tiara White | ) www.businessinsider.com time to read: +3 min

It comes at a time when women's sports generally — from basketball to soccer and even volleyball — are attracting new viewers. Last week's college women's basketball championship game between the Hawkeyes and the South Carolina Gamecocks, meanwhile, snagged more viewers than any basketball — women or men, college or pro — since 2019, ESPN said. It's not just women's college ball that's luring eyeballs. Attendance at US women's pro soccer games increased by 23% in 2023, according to National World Soccer League commissioner Jessica Berman. And that's just the start, according to hedge fund mogul Marc Larsry, who recently declared women's sports the next "big opportunity" for sports investing.

Persons: Big3, Caitlin Clark, Caitlin, Ted Lasso, Jason Sudeikis, Travis Scott, It's, Jessica Berman, Marc Larsry Organizations: University of Iowa, Business, Iowa Hawkeyes, Hawkeyes, South Carolina Gamecocks, ESPN, National World Soccer League, Deloitte, Wall Locations: Nebraska, Silicon

In 2021, college athletes in the NCAA gained the opportunity to benefit financially from their name, image and likeness — known as NIL regulations. The NIL era has allowed college athletes to save for the future and seek professional financial advice in a way many 18- to 22-year-olds can't. NCAA athletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. Copeland is the CEO of Athletes.org, an organization that focuses on helping college athletes navigate this new world. Morgan Stanley's head of Global Sports and Entertainment, Sandra Richards, and her team work with several NCAA athletes.

Persons: Caitlin Clark, Matthew Holst, Olivia Dunne, Chase Griffin, Griffin, Jayne Kamin, I've, He'll, Brandon Copeland, Copeland, Morgan Stanley's, Sandra Richards, Richards Organizations: Iowa Hawkeyes, Ohio State Buckeyes, Carver, Getty, NCAA, Louisiana State University, University of Iowa, UCLA, UCLA Bruins, Arizona Wildcats, Rose, CNBC, NFL, CNBC Global Financial Wellness, Global Sports, Entertainment Locations: Iowa City , Iowa, Pasadena , California

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