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☆ I used TikTok's new 'Shop' feature to buy 7 items for $18 total, including clothes and a phone case. I was impressed with the quality, but wouldn't buy them again.
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. The new feature is called "Trendy Beat" in the UK, and it's reportedly going to launch in the US as well, although TikTok hasn't provided details on that yet. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ YouTuber Preston has seen his brand-deal revenue soar in the last 6 months after hiring an in-house manager
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Preston Arsement is a YouTuber and founder of media company TBNR, which runs 18 YouTube channels. In December 2022, he hired a brand partnerships manager to negotiate brand deals in-house. In late 2022, Arsement made a move to scale his organization further, and began negotiating partnerships in-house. And other social-media personalities have brought brand deals in-house like Israeli YouTuber Nas Daily and travel creators Yes Theory. "The competition, if there there is any, goes to the other talent that are part of the TBNR brand," Arsement said.

Persons: Preston Arsement, he's, Arsement, Brianna, Keeley, TBNR, Forbes, Tyler Wentz, Nas, onboarding Wentz, Wentz, Tyler, they're, It's Organizations: Preston, Night, TBNR, GameStop Locations: Dallas, TBNR

☆ I spent $18 for 7 items from TikTok's new 'Shop' feature. Here's what the process was like, from shipping to product quality and fit.
▼ + stars: | 2023-07-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

Here's what it was like, from shipping to product quality and fit. When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ How the hit podcast 'Scamanda' could become a TV show, according to a leading exec in Lionsgate's audio arm
▼ + stars: | 2023-07-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

She discussed how her team plans to turn podcasts into TV shows, and how "Scamanda" could be a doc. The show was produced by Lionsgate Sound, the Hollywood giant's new audio division that launched last year. Lionsgate is one of several television companies to start its own audio arm — like Netflix and HBO, which produce audio companions to their TV shows. Pilgrim is a Lionsgate-owned production company that specializes in unscripted TV, and also a minority owner in Lionsgate Sound. Conversely, the podcast division can also leverage the success of existing TV shows and programs by producing companion audio works for them.

Persons: Gretchen Stockdale, you've, Amanda C, Riley, swindling, Pilgrim, Stockdale, Elizabeth Holmes, Jussie Organizations: Lionsgate, Apple, Lionsgate Sound, Hollywood, Netflix, HBO, Pilgrim Media Group, Hulu, ABC, Bloomberg, Fox Nation

☆ How many subscribers you need to start making money on YouTube
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +6 min

To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Insider spoke with dozens of creators who shared how they got started making money on YouTube. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. Jen Lauren is a nano influencer with about 7,000 subscribers on YouTube Jen LaurenSo, how much money do creators make on YouTube?

Persons: Amanda Wan, Read, Jen Lauren, Lauren, Zoe Pritchard, YouTube Jen Lauren, Here's, YouTubers Organizations: YouTube's, YouTube, Shorts, Google, Shelby

☆ The new Instagram Threads app was briefly accessible from desktop. Here's what the Twitter rival looks like.
▼ + stars: | 2023-07-05 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Meta's new Twitter rival Threads was accessible from desktop for a few hours on Wednesday. The launch for the app is set for July 6, but profiles were visible on browser before Meta shut down access. Instagram's new Threads app was briefly visible from desktop on Wednesday, before Meta limited access. Rumors about the app have been swirling for months, and the app appeared on app stores over the weekend, as well as for "pre-download" starting July 3. Zuckerberg's first post on the Threads platform reads: "Let's do this.

Persons: Mark Zuckerberg, Adam Mosseri, Elon Musk, Zuckerberg's, Sydney Bradley Mosseri, We're, Meta execs, Marcos Mion, Alok, Becky Excell, Instagram Organizations: Meta, Twitter, Sydney, ActivityPub, Netflix, influencers Locations: Brazil

☆ 3 strategies to make TikTok and YouTube videos go viral, according to a creator with over 6 billion views
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

He's built a formula to make short-form videos go viral after working with other creators for years. This as-told-to essay is based on a conversation with Brandon Baum, a short-form content creator. One of my YouTube videos, "Turning Statues into Food," has almost 750 million views. After six years of creating short-form video content, here are my top-three tips to make videos that go viral. One creator that does this well in his short-form videos is MrBeast.

Persons: Brandon Baum, He's, Woody, Kleiny, I'd, we'd, you've, Guy Organizations: YouTube, Facebook, Sky, Adidas, Pixar Locations: TikTok

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ Instagram's new Twitter rival 'Threads' appears to be showing up on the European Google Play app store
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +4 min

Now the Threads app has been spotted on the Google Play app store in Europe. After months of rumors, Instagram's Twitter rival may be hitting the app store soon. Over the weekend, several people spotted that a new app called "Threads" was listed on the Google Play app store for Android. A link to the desktop version of the Google Play app store appears to only be available in European countries, such as Italy, France, Spain, and Germany. The Threads app is currently listed on the Google Play app store in European countries.

Persons: Instagram, Alessandro Paluzzi, Alex Heath, Chris Cox, Oprah, Mark Zuckerberg, Adam Mosseri, Eric Wei, We've, Wei, Daniel Morgan, Sydney, Marta Biino Organizations: Instagram, Google, Morning, Twitter, Android, Meta, Synovus, Sydney Bradley Locations: Europe, Italian, Italy, France, Spain, Germany, Meta

☆ Seeking nominations for the most influential TikTok talent managers and agents in 2023
▼ + stars: | 2023-06-29 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +2 min

Insider is compiling our fourth annual list of talent managers and agents signing TikTok creators. For talent agents and managers, there are heaps of money to be made from signing influencers who have built devoted followings on the app. And TikTok has made it easier for talent without industry connections to break into entertainment. Being a short-form content creator in 2023 requires having a presence on YouTube, Instagram, Snapchat, and a variety of other apps. Insider is compiling our fourth annual list of the most influential talent managers and agents that help TikTok creators jumpstart their careers.

Persons: influencers, TikTok, Neha Dharmapuram, TikTokers Organizations: Morning

☆ A new type of creator is taking over Snapchat: Giving fans constant access to their lives, posting hundreds of times a day, and raking in cash
▼ + stars: | 2023-06-29 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Rick Lox, a food creator with around 215,000 Snapchat subscribers, said he sets dedicated times in the morning, afternoon, and evening to upload stories. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, —, Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

☆ Video has become the hottest topic in podcasting, as some look to it to supercharge growth and others worry about how it will change the industry
▼ + stars: | 2023-06-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

And while Schwarzenberger comes from the world of YouTube, it's not just content creators and influencers who have embraced video. "Sometimes they don't differentiate between a podcast on an audio platform, and a podcast on a video platform. Spotify recently started partnering with payment startup Creative Juice to support podcast creators. Hosting company RSS.com launched a tool in June to generate video from audio podcast tracks to repurpose on social media. And several AI tools have launched that automatically chop up long-form video content for short-form social platforms.

Persons: it's, Jordan Schwarzenberger, Schwarzenberger, influencers, Alison Lomax, Louise Kattenhorn, Matt Wells, — chatty, Conal Byrne, Will Ferrell, Nikki Glaser, Ryan Seacrest, Joe Gagliese, Liam Heffernan, RSS.com, Josh Adley, YouTube's, Natalie Amos, Listen's Adley, Keith Jenkins, Jenkins, Kristen Bousquet, Bousquet, Jay Clouse Organizations: YouTube, Ireland, BBC, Cumulus Media, Apple, Spotify, iHeart, Viral, Gleam Locations: London

☆ To video or not to video? Inside the biggest debate in podcasting and how it could shape the industry's future
▼ + stars: | 2023-06-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Top executives, like the head of Instagram Adam Mosseri, will be paving the app's way forward. Insider is highlighting 14 top executives at Instagram in 2023. As Instagram enters a new era, who else is among the most influential executives shaping the app? Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion. Here are 14 top executives to know at Instagram in 2023:

Persons: Adam Mosseri, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London, Barcelona

☆ TikTok may be preparing to sell its own products in the US as it tests the strategy in the UK, a new trademark filing suggests
▼ + stars: | 2023-06-21 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok is testing a new shopping section in the UK version of its app called Trendy Beat. TikTok may be preparing to sell its own products in the US, per a new trademark application filed by a subsidiary of its parent company ByteDance. It filed a trademark application in the US for Trendy Beat on May 30, listing mostly apparel items such as clothing, bathing suits, and footwear as goods associated with the mark. A spokesperson for TikTok told Insider product selections for its Trendy Beat feature may be informed by popular trends on the platform like #TikTokMadeMeBuyIt. It's turned to the UK and Indonesia to test e-commerce features first.

Persons: TikTok's, Patrick Nommensen, TikTok, It's, Nommensen, Marta Biino, Emma Cosgrove Organizations: Financial Times, Beat, YouTube Locations: Indonesia, Asia

☆ A new report on the top 451 podcasts in the US shows the power of true crime. Here were 4 other key takeaways.
▼ + stars: | 2023-06-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Pew Research Center analyzed 451 top-ranked podcasts in the US. When it comes to top-ranked shows, the adoption of video is split down the middle. A new study from Pew Research Center, released on Thursday, found that just over half (51%) of the top-ranked podcasts in the US have a video component. Half of top-ranked podcasts have a video component51% of the podcasts Pew analyzed release a video version, almost always on YouTube — 97% of podcasts with a video component publish it there. Roughly half of top-ranked podcasts seek audience supportAround half of top-ranked podcasts (47%) ask their audiences to support them by offering options like subscriptions, donations, or merch.

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

☆ Read the pitch deck Glystn, which helps creators simplify community management with AI, used to raise $4 million
▼ + stars: | 2023-06-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Glystn, an AI-driven community management tool for creators and businesses, is launching publicly. Glystn, an AI-driven platform that aims to facilitate community management and engagement for creators across social-media platforms, is launching publicly. "Creators now have an array of publishing platforms, monetization platforms, and community platforms," Fassett said. By aggregating data from different platforms, Glystn allows creators to analyze information and trends from their audience in one place. We want to see creator communities that are large, vibrant, and for creators to really grow using the tool."

Persons: Hannah Grey, Cofounders Ethan Fassett, Michael Rowehl, Fassett, Glystn, Steve Mould, AJ Rafael Organizations: Eniac Ventures, Precursor Ventures, Perfect Ventures, YouTube, Media, Fox Sports

☆ The risk of being bitten by a dog is higher on hot, sunny, and smoggy days, new research suggests
▼ + stars: | 2023-06-19 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

A new study from Harvard analyzed almost 70,000 reports of dogs biting humans in the US. The study showed that incidents of dogs biting humans increased in line with rising temperatures. It also increased with higher UV levels and on days when certain types of pollution were high. The research, led by Harvard Medical School scholars, found there were more reports of dog bites on days with higher temperatures, as well as days with higher UV and pollution levels. On days with higher UV, dog bites increased by 11%, and higher temperatures caused a 4% increase.

Persons: — Organizations: Harvard, Service, Harvard Medical School Locations: Dallas, Houston, Baltimore, Baton Rouge , Chicago, Louisville , New York City, Los Angeles

☆ True crime dominates among top-ranked podcasts. Here are 4 other takeaways from new Pew research, from video's rise to the state of exclusivity.
▼ + stars: | 2023-06-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

☆ The pitch deck AI-driven community management tool Glystn used to raise $4 million
▼ + stars: | 2023-06-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

☆ TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
▼ + stars: | 2023-06-12 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

But TikTok is betting on livestream shopping, which has been a flop in the US. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold. There hasn't been much evidence of a turn toward livestream shopping in the US so far. Read more about TikTok's shopping strategy

Persons: TikTok, Instagram, Gen Z, it's, Izea, It's, Patrick Nommensen, Insider's Marta Biino, hasn't Organizations: Morning, YouTube, Facebook, Bloomberg Locations: Southeast Asia, Indonesia, TikTok

☆ I'm an author who used TikTok to sell enough books that I could quit my day job as a nurse. Here's how.
▼ + stars: | 2023-06-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

In the summer of 2022, he got access to TikTok Shop and began selling his books through the app. Last summer, I started using TikTok Shop as a platform to sell my books directly to people in the UK. Since I began using TikTok Shop, I've made over £11,000, about $14,000. With TikTok Shop, I end up with £2 or £3 per book more than when I sell through Amazon, on average. But because there are better margins on TikTok, I'm in control of discounts and offers.

Persons: Adam Beswick, He's, A.P Beswick, haven't, TikTok, It's, I've, — I'm, I'm, that's, it's, you'll, you've Organizations: KDP, Amazon Locations: TikTok

☆ How 'Blogilates' creator Cassey Ho went from fitness influencer to the CEO of multiple 8-figure brands
▼ + stars: | 2023-06-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Cassey Ho started her YouTube channel Blogilates, which now has 8.6 million subscribers, in 2009. She started by posting fitness content, then became a designer, and founded two fitness brands. Almost 14 years later, the Blogilates channel has grown to 8.6 million subscribers, and other social-media profiles have almost 7 million combined. The pivot away from fitness content and toward short-formDespite finding success with fitness content, Ho has pivoted away from it. Cassey HoHow Blogilates and Popflex workOn top of creating content, Ho is the CEO of her brands, managing the design, product development, and marketing teams.

Persons: Cassey Ho, Ho, Blogilates, hasn't, Instagram, Cassey, Sam Livits, Popflex, I'm Organizations: YouTube, Facebook, OGorgeous Inc, Target Locations: Los Angeles, East, China, Popflex

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