Gap was once one of America's most beloved apparel retailers, known for its laid-back basics and classic denim.
Here's the story of the company's rise to mall brand darling and eventual fall from grace.
For decades, Gap was one of the most beloved retailers in the US and an emblematic part of American fashion and style.
Gap suddenly went from basic to bland, and now even bright spots like Old Navy may be losing their footing.
Here's a look at Gap's humble beginnings of selling Levis and records, through its meteoric rise across America to its eventual fall.
Persons:
Richard Dickson, Dickson
Organizations:
Mattel, Service, Old Navy, Banana Republic
Locations:
Wall, Silicon, Levis, America