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☆ Apple's travel case for its $3,500 Vision Pro costs $199. Other new accessories can push the cost of the device over $4,000.
▼ + stars: | 2024-01-19 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Apple has started selling accessories for its new Vision Pro mixed reality headset. AdvertisementThe Apple Vision Pro just got a little more expensive, thanks to a new line of accessories. Pre-orders for the Vision Pro began the same day, with delivery already backed up at least into March. An extra light seal, which blocks out light and helps the Vision Pro better fit your face, goes for $199. Add these up, and the cost for the Vision Pro and some accessories could easily exceed $4,000.

Persons: —, Apple, Signups Organizations: Apple, Service, Vision, Vision Pro, Belkin, Bloomberg

☆ Apple Vision Pro has an iPhone-sized battery pack — and there are already belt holsters for sale
▼ + stars: | 2024-01-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +2 min

Apple's Vision Pro headset is taking preorders. AdvertisementThe Apple Vision Pro headset for spatial computing (do NOT call it "virtual reality") is almost finally here. Apple Vision Pro 2024 pic.twitter.com/qX9BJM7eDN — Marques Brownlee (@MKBHD) January 16, 2024Wired noticed that this tactic allowed Apple to obscure a sort of not-so-cool aspect of the headset: the bulky battery pack. The Vision Pro battery, which supposedly is pocket-sized. Apple is selling a $49 Belkin case for the battery pack that clips onto your belt.

Persons: Belkin, —, qX9BJM7eDN — Marques Brownlee, Apple Lauren Goode, Goode Organizations: Service, Apple, Wired, Vision

☆ The state of Wall Street's drug culture
▼ + stars: | 2024-01-19 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at the state of Wall Street's drug culture. What's on deck:AdvertisementBut first, does Wall Street have a drug problem? The big storyHigh on Wall StreetVartika Sharma for BIOf the many stereotypes about Wall Street, one of the most prevalent is the industry's rampant drug use. From Martin Scorsese's "The Wolf of Wall Street" to HBO's "Industry," extreme drug use and working in finance are often portrayed as being hand-in-hand. Business Insider's finance team spoke to more than a dozen current and former finance professionals, along with several health professionals, to get a sense of Wall Street's drug culture these days.

Persons: —, Jennifer Lopez's, Vartika Sharma, Martin Scorsese's, JAMES ARTHUR GEKIERE, Marty Chavez, Goldman Sachs, Chavez, that's, It's, Ted Shaffrey, Justin Sullivan, MGM Studios Jen Salke, Rachel Weisz, Alice Birch, MGM Studios Sue Kroll, Kevin Mazur, they'll, Josephine Maida, I've Organizations: Service, Business, BI, Sixth, Apple, Netflix, Big Tech, Tech, Amazon, MGM Studios, Apple Vision, Schlumberger Locations: Wall

☆ Tim Cook shares rare behind-the-scenes video of how the Apple Vision Pro is manufactured
▼ + stars: | 2024-01-19 | by ( Sarah Jackson | ) www.businessinsider.com time to read: 1 min

A new video from Apple CEO Tim Cook offers a glimpse into the making of the Vision Pro. The mixed-reality headset is launching in the US on February 2, and preorders opened Friday. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementYou can't get your hands on the Apple Vision Pro yet, but you can get a closer look at how it was made. Apple CEO Tim Cook on Friday shared a behind-the-scenes video showing glimpses of the manufacturing process for the company's new $3,500 mixed-reality headset.

Persons: Tim Cook, preorders, — Organizations: Apple, Vision, Service, Apple Vision

☆ Apple's $3,500 Vision Pro is promising to be the 'ultimate' entertainment device — but it won't have the Netflix app
▼ + stars: | 2024-01-18 | by ( Tom Carter | ) www.businessinsider.com time to read: +2 min

Read previewThe Apple Vision Pro is nearly here — but it won't have the Netflix app. The streaming service has decided not to launch a dedicated app for the Vision Pro, in a blow to Apple's attempt to market its virtual reality headset as a premier entertainment device. Netflix said in a statement to Business Insider that Vision Pro users who want to watch Netflix movies and TV shows on the Vision Pro could still do so, but only through a web browser. The two companies are rivals in the streaming world, with Netflix competing directly with Apple's streaming service Apple TV+. AdvertisementThe $3,499 Vision Pro is set to launch on February 2 .

Persons: —, Greg Joswiak Organizations: Service, Netflix, Vision, Business, Pro, Bloomberg, Apple, Disney Plus, Amazon Prime, Paramount

☆ Apple's biggest new product since the iPhone, the Vision Pro, launches soon — here's how to order the 'spatial reality' headset
▼ + stars: | 2024-01-17 | by ( Antonio Villas-Boas | John Lynch | Senior Tech Reporter | ) www.businessinsider.com time to read: +3 min

The Apple Vision Pro is a mixed-reality device that combines virtual and augmented reality, but Apple would rather you call it a "spatial reality" headset. AdvertisementApple Vision Pro: How to orderPrepare for the (slightly convoluted) process of ordering an Apple Vision Pro. AppleThe purchasing process for the Apple Vision Pro is more involved than the company's other products. AdvertisementApple Vision Pro: FeaturesThe Vision Pro projects hovering displays to your eyes, and can be used to run apps as you would on a Mac computer with multiple monitors. The Apple Vision Pro can also play videos on a hovering display that feels like a huge TV.

Organizations: Apple, Apple Vision

☆ From transparent TVs to ChatGPT-powered pet companions, here’s some of the buzziest tech of CES 2024
▼ + stars: | 2024-01-11 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +10 min

Here’s a look at some of the buzziest products announced this week:Loona companion robot is the world's first consumer robot equipped with ChatGPT AI technology. From Beijing KEYi Technology Co. Ltd.AI companionsAI companions are one of the biggest trends to emerge from the show this year. Samsung’s buzzy Ballie robot, which was first shown off at CES in 2020, received a refresh. BaracodaAI task robotsBeyond companions, AI has made its way into nearly every appliance and gadget you could think of this year. LG was one of the first leaders in transparent TVs; one of its earlier prototypes impressed the show floor back in 2020.

Persons: it’s, Loona, Rosie, Samsung’s, Dipanjan Chatterjee, ”, Volkwagen, Mercedes Benz, Chatterjee, ” Honda, VinFast, “ There’s, Jon Erensen, EssilorLuxottica, Francesco Milleri, Evie, Steve Jobs, Cook, Christoph Dernbach, “, Jitesh Ubrani, ” Ubrani, CNN’s Peter Valdes, Dapena Organizations: CNN — Tech, Consumer Electronics, Beijing KEYi Technology, ., LG, CES, Forrester Research, Walmart, Nvidia, AMD, Honda, VinFast, Fiat, Samsung, Gartner, Media, Apple Vision, Steve, Apple, IDC, Sony, Qualcomm Locations: Las Vegas, Beijing, USA, Cupertino, Cupertino ., Apple's, United States

☆ Apple Vision Pro headset launches in U.S. on Feb. 2, preorders begin Jan. 19
▼ + stars: | 2024-01-08 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

Apple's Vision Pro will launch in the U.S. on Feb. 2, the company said in a press release Monday, with preorders beginning Jan. 19. The Vision Pro is Apple's first new product category since the Apple Watch launched in 2015. UBS, for example, anticipates Vision Pro revenue could be around $1.4 billion, a "relatively immaterial" amount. Apple says that several productivity and creativity apps will work with Vision Pro, including Microsoft's Office suite and Salesforce's Slack. With the new headset, Apple aims to change how consumers experience gaming and video content.

Persons: Tim Cook, haven't, Salesforce's Slack Organizations: Vision, Apple, Worldwide Developers, Apple Watch, UBS Locations: U.S

☆ Apple let reporters film inside its secretive chip-testing lab for the first time — take a look
▼ + stars: | 2023-12-04 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

It's apparently the first time reporters have been invited to film video inside the space. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The room is filled with shelves of 70 machines tasked with testing chips for new Apple products, according to CNBC. AdvertisementWhile this marks the first time a news outlet's film crew was allowed to film video inside the room, it's not be the first time the public has gotten a peek at Apple's chip-testing process. The S series powers Apple Watches, and H and W chips were made for AirPods, and U chips, which are used in AirTags, allow for communication between Apple products.

Persons: —, Apple Organizations: Apple, CNBC, Service, Bloomberg, Intel, Apple Vision

☆ Chinese augmented reality firm Xreal launches next-gen glasses in challenge to Meta and Apple
▼ + stars: | 2023-10-24 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +4 min

Xreal glasses allow users to have large-screen experiences of apps, such as streaming services or gaming. The Xreal Air 2 starts at $399 while the Pro versions starts at $449. The company said it has managed to use smaller displays inside the device, resulting in AR glasses that are 10% lighter than the previous generation. Jin said that Meta is meanwhile trying to bring its social network to virtual reality, which "has proven to be extremely challenging." The Xreal Air 2 glasses start at $399 and will be launched in the U.S., U.K. and selected European markets.

Persons: Xreal, Peng Jin, Mark Zuckerberg, Jin, Meta, Meta's, it's Organizations: Xreal, Tuesday, Apple, CNBC, Tech, International Data Corporation, IDC, Apple Vision, Facebook, Meta Locations: U.S, Europe

☆ Meta has Apple to thank for giving its annual VR conference added sizzle this year
▼ + stars: | 2023-09-30 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +7 min

The iPhone maker in June announced its Vision Pro mixed-reality headset at an eyepopping price of $3,499 when it goes on sale next year. "There's curiosity for sure with Apple entering the market," said Tom Symonds, CEO of the UK-based VR firm Immerse. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset. At its high price point, the Vision Pro will likely be more of a product for businesses, Seitz said. Initially, the price is too high and the Vision Pro will require users to wear a battery pack, creating an added nuisance during a workout.

Persons: Andrew Bosworth, Josh Edelson, Mark Zuckerberg, it's, Tom Symonds, Meta, Zuckerberg, Tim Cook, Justin Sullivan, Aneesh Kulkarni, Kulkarni, Josette Seitz, Seitz, Gaspar Ferreiro, Apple, Ferreiro, Jeffrey Morin, Morin, Litesport, " Morin, Apple's Organizations: Facebook, Meta, AFP, Getty, VR, Menlo, Apple, Street, Apple Vision, Baltu Technologies, Car Studios, Vision Locations: Menlo Park , California, Web3, billings

☆ Meta Quest 3: Zuckerberg unveils mixed-reality VR headset
▼ + stars: | 2023-09-27 | by ( Jennifer Korn | ) edition.cnn.com time to read: +4 min

New York CNN —Meta is moving forward in its efforts to dominate the AR world with the new and improved Meta Quest 3. Unveiled by CEO Mark Zuckerberg at the company’s virtual Meta Connect event Wednesday, the headset starts at $500 and is a complete redesign of earlier models. The Meta Quest 2 allows for strictly virtual reality, while the Meta Quest Pro has advanced passthrough cameras for seeing your actual surroundings, but it costs a whopping $1,000. Meta CEO Mark Zuckerberg unveils the Meta Quest 3 at Meta Connect in Menlo Park, California, on September 27, 2023. To get ahead of Apple’s June unveiling of the Vision Pro, Zuckerberg teased the Meta Quest 3 just days before its rival’s big announcement.

Persons: Mark Zuckerberg, ” Zuckerberg, Zuckerberg, Meta, Morgan Stanley Organizations: New, New York CNN, Meta, Pro, Meta Connect, Facebook, Quest, Apple Vision, Vision, Street, IDC, Apple Locations: New York, Menlo Park , California

☆ Is Meta uninvestable or a top pick? Pros weigh in on whether it's time to buy
▼ + stars: | 2023-09-26 | by ( Amala Balakrishner | ) www.cnbc.com time to read: +3 min

Tech giant Meta seems to be going through an "identity crisis" of sorts, making the stock "uninvestable" right now, according to Adam Coons, chief portfolio manager at Winthrop Capital Management. Reports indicate that it has plans to roll out a generative AI-powered chatbot with multiple personas that will rival ChatGPT. META mountain 2022-09-25 Meta price chart American investment bank Citi has named Meta as its "top-pick across the internet sector," giving it a buy rating at a price target of $385 — giving it over 30% upside from its Sept. 21 close. Elsewhere, Baird Equity Research has an outperform rating on Meta at a target price of $355, giving it an around 18% upside from its Sept. 22 close. However, even given Meta's new launches and opportunities in ad revenue, Winthrop Capital's Coons is skeptical of how long this will go on "until Mark Zuckerberg changes his mind."

Persons: Adam Coons, –, CNBC's, ChatGPT, Coons, —, Baird, Meta's, Winthrop Capital's Coons, Mark Zuckerberg, — CNBC's Michael Bloom Organizations: Winthrop Capital Management, Facebook, Citi, Baird Equity Research, Meta, Reality Labs, Apple Vision

☆ Apple exec Eddy Cue is such a big sports fan that he has a grid of 9 TVs at home for watching games
▼ + stars: | 2023-09-23 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

Interestingly, Cue didn't mention Apple's upcoming Vision Pro headset in the interview. The Apple Vision Pro headset will be rolling out early next year, according to the company. AdvertisementAdvertisementWatching sports on the Vision Pro headset is like looking into the future. AppleIf you're interested in getting your own Vision Pro headset, Apple says they'll be available "early next year." Apple is also reportedly working on a cheaper version of the headset — the Apple Vision (sans Pro) — to make mixed-reality technology accessible to more people.

Persons: Eddy, he's, Cue's, Lionel Messi —, Messi, Rihanna, gesturing, Justin Sullivan, — Organizations: MLS, Service, Golden State Warriors, Apple, Major League Soccer, Apple TV's, Warriors, Twitter Locations: Wall, Silicon

Learn moreThe newest AirPods Pro 2 — the version with USB-C charging — aren't even out yet, and you can already save $50 on a pair. Apple releases the newest AirPods Pro 2 revision tomorrow. Buy the newest AirPods Pro 2 with USB-C with $50 offDeal icon An icon in the shape of a lightning bolt. Beyond that, all other changes coming to the AirPods Pro 2 are strictly software-based, and they're applicable to both the Lightning and USB-C model. You can read our AirPods Pro 2 review to see whether these are right for you.

Persons: — aren't, There's, You'll Organizations: Apple, Apple AirPods, Amazon, European Union, Apple Vision

☆ Apple's Chinese supplier Luxshare's production of some iPhone 15s doubled in a year
▼ + stars: | 2023-09-21 | by ( ) www.reuters.com time to read: +1 min

REUTERS/Ann Wang/File Photo Acquire Licensing RightsBEIJING, Sept 21 (Reuters) - Apple Inc's (AAPL.O) Chinese supplier Luxshare Precision Industry (002475.SZ) is producing three models of iPhone 15 series this year, and the business has doubled in a year, Luxshare's chairwoman said on Thursday. Luxshare has increased the production types and numbers of Apple's iPhone products in recent years, Wang added. "Luxshare is continuing to expand its production capacity in China to meet Apple's needs," Wang said, adding the company built a new plant in Kunshan last year to support the development and mass production of iPhone. "The fact that Luxshare Precision can have this scale this year is inseparable from Apple's support," Wang told the Paper. Founded in 2004, Luxshare became an Apple supplier in 2011 and has steadily moved up the hardware giant's value chain, from making connector cables for the iPhone and Macbook to manufacturing Airpods.

Persons: Ann Wang, Wang Laichun, Wang, Luxshare, Ella Cao, Meg Shen, Jane Merriman Organizations: Apple, REUTERS, Rights, Luxshare Precision Industry, Apple Vision, Thomson Locations: Taipei, Taiwan, Rights BEIJING, China, Kunshan, Beijing, Hong Kong

☆ Here's what Wall Street expects from the Apple iPhone event Tuesday and its meaning for the stock
▼ + stars: | 2023-09-11 | by ( Samantha Subin | ) www.cnbc.com time to read: +4 min

Apple's launch event, during which it's expected to introduce the iPhone 15 and Apple Watch Series 9, comes amid a tough backdrop for the stock in recent sessions. Long expects a $50 to $100 increase for the iPhone 15 Pro and a $100 to $200 hike for the Pro Max model. What it means for Apple shares Looking ahead, Wall Street sees a positive setup for Apple shares over the long term, but those tailwinds could take time to play out. AAPL YTD mountain Apple shares since the start of 2023. Data analyzed by Bernstein shows a similar pattern for Apple shares before and after a launch event.

Persons: Morgan Stanley, Erik Woodring, Tim Long, Long, CFRA's Angelo Zino, Jefferies, Andrew Uerkwitz, referringto, it's, Wamsi Mohan, Morgan Stanley's Woodring, Bernstein, Toni Sacconaghi, Woodring, Apple, Morgan Stanley's, — CNBC's Michael Bloom Organizations: Apple, Barclays, Apple Watch, Pro, Apple Vision, Bank of America, outperformance Locations: China, U.S

☆ Apple reportedly tests 3D printing to manufacture the new Apple Watch
▼ + stars: | 2023-08-31 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +1 min

Apple is testing the use of 3D printers to make the stainless steel chassis for its soon-to-be-released smartwatches, Bloomberg reported, citing people familiar with the matter. Right now, Apple Watch chassis are made by cutting slabs of metal into the right shape. The 3D printing methodology would reduce both the time needed to make the devices and the amount of material being used, Bloomberg reported. By 2021, the company reported that 59% of all aluminum used in products came from recycled sources, with "many products" using 100% recycled aluminum in their enclosures. WATCH: Why one analyst compares the new Apple Vision Pro to the Apple Watch

Persons: Apple Organizations: Apple, Bloomberg, Apple Watch Ultra, Apple Vision

☆ Apple's Vision Pro and Meta's Quest headsets are poised to make the virtual workspace a reality — if they can get past the buyer hurdles on price and quality
▼ + stars: | 2023-08-31 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +5 min

Meta's and Apple's mixed-reality headsets could change how we work, but what would that look like? Meta has its lineup of Quest virtual-reality headsets, and Apple has its forthcoming $3,500 Vision Pro headset, with the company keeping its details under wraps. Several iterations later, the company is onto the Meta Quest 3, which is set to start at $500 and launch this fall. AdvertisementAdvertisementThe Apple Vision Pro headset could bring forth a new, more-virtual workplace. People audibly groaned and laughed when Apple announced the $3,500 price tag on its mixed-reality Vision Pro headset.

Persons: Meta, audibly groaned, Zuckerberg, Mark Zuckerberg's, Mark Zuckerberg, Alistair Barr, There's Organizations: Morning, Meta, Apple, Vision

☆ T-Pain in your living room: Are virtual concerts the future of live entertainment?
▼ + stars: | 2023-08-30 | by ( Samantha Bresnahan | ) edition.cnn.com time to read: +9 min

T-Pain is performing songs that will become a virtual reality (VR) concert, delivered directly to fans via VR headsets. “(Virtual reality) is a very big shift,” says Kyung Kuk Kim, vice president and head of production for AmazeVR. (AmazeVR says it plans to launch the T-Pain concert this Fall.) According to AmazeVR, pricing is currently per concert; it will cost $6.99 for one year of access to the T-Pain concert, for example, after that content launches. It is also producing and releasing mixed reality (MR) concerts – a combination of virtual and augmented reality – by overlaying virtual elements onto live, real-world video.

Persons: ”, I’m, Faheem Rashad Najm, “ I’m, AmazeVR, Megan Thee, “, Kyung Kuk Kim, Kim, Lance Drake, Drake, Mel Slater, Slater, ‘, ’ ”, ” Slater, ’ ” Slater, Jamie McCarthy, they’re, Taylor Swift’s, don’t, AmazeVR’s Kim, it’s, you’re, ” CNN’s Leif Coorlim Organizations: CNN, Florida -, Apple, VR, Dire, YouTube, University of Barcelona, Neuroscience, Technology, UN, Apple Vision Locations: Culver City , California, American, Florida, New York City

☆ Apple expected to unveil new iPhone at ‘Wonderlust.’ special event
▼ + stars: | 2023-08-29 | by ( Jennifer Korn | ) edition.cnn.com time to read: +1 min

New York CNN —The next iPhone could be just weeks away. Apple announced its fall special event on Tuesday, sending out press invites for the morning of September 12th. Invitees will get to attend in-person at the Steve Jobs Theater inside Apple Park, the company’s headquarters in Cupertino, California, while the general public can watch online at 10 am PST. New iterations of the Apple Watch and Apple Watch Ultra are also expected. The “Wonderlust.” event comes about three months after Apple’s Worldwide Developers Conference unveiled updates to multiple hardware and software products, as well as its highly ambitious mixed reality headset, the Apple Vision Pro.

Persons: Invitees Organizations: New, New York CNN, Apple, Steve Jobs, Apple Watch, Apple’s, Conference, Apple Vision Locations: New York, Cupertino , California

☆ Google's Achilles' heel: The tech giant's struggles in augmented reality highlight a much bigger weakness
▼ + stars: | 2023-08-23 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +3 min

But the tech giant's struggles in AR highlight a bigger weakness at the company: hardware. The tech giant has struggled to gain momentum in the mixed-reality sector despite numerous efforts, Insider's Hugh Langley reports. AdvertisementAdvertisementFrom Iris to Alius to Betty, Google's code-named AR projects rival a millennial parent's baby-name list. But in the world of AR, hardware is the most critical piece of the puzzle. Of course, the tech giant might argue it has bigger fish to fry.

Persons: It's, Insider's Hugh Langley, Alius, Betty, Hugh, —, Google's, it's Organizations: Google, — Apple, Apple Vision, Samsung, Meta Locations: Google's

☆ Video-game experts say 5G is the key to next-level play, from high-definition mobile gaming to VR experiences
▼ + stars: | 2023-08-17 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +5 min

The tech helps game development and playing, especially in the growing sector of cloud gaming. One of the biggest and longest-standing cloud-gaming platforms is Xbox Cloud Gaming, which was launched by Microsoft in 2019. Whatley said he believed that the success of Xbox Cloud Gaming was dependent on the rollout of 5G technology worldwide. Changes in gaming could trickle down to other industriesWhat happens in the games industry often trickles down to the wider world in time. Given that, Bharkhada said she believed that an increase in the quality of mobile and cloud gaming would also have positive effects on industries that borrowed elements from the gaming industry.

Persons: It's, Bharkhada, James Whatley, Whatley Organizations: AAA, 5G, Research, Ericsson, Cloud Gaming, Microsoft, Xbox Cloud Gaming, Apple Vision Locations: Ukie

☆ Tim Cook says he's using Apple's $3,500 Vision Pro headset daily. There are still no photos.
▼ + stars: | 2023-08-04 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Tim Cook wants you to know that he's using the Apple Vision Pro every single day. The Vision Pro is a major step into virtual reality, and is Apple's biggest launch since the iPhone. Tim Cook wants everyone to know he's apparently using Apple's upcoming Vision Pro headset every day, though not enough to share a selfie. A quick recap: The Apple Vision Pro is, to all intents and purposes, the company's shot at a virtual-reality headset. "There's enormous excitement around the Vision Pro," Cook insisted during the firm's quarterly earnings call Thursday.

Persons: Tim Cook, Mark Zuckerberg's, Cook, that's, We're, Sidney Ho, Alistair Barr, Apple Organizations: Apple Vision, Apple, Vision, Deutsche Bank, Apple's, Conference, VR

☆ Apple opens Vision Pro headset applications for developers, but they can't talk about it
▼ + stars: | 2023-07-24 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook stands next to a new Apple Vision Pro headset displayed during the Apple Worldwide Developers Conference in Cupertino, California, June 5, 2023. Apple opened up Vision Pro developer kit applications on Monday, ahead of a planned 2024 launch for the $3,499 headset. The device is a loan, not a sale, and it will remain Apple property to be returned after the Vision Pro headset launches. Apple revealed the Vision Pro, its new virtual reality product that the company says is its first "spatial computer," in June. Apple is interested in developers porting VR apps from other platforms and building new apps just for the Vision Pro.

Persons: Tim Cook, it's, It's Apple's, Apple Organizations: Apple, Apple Vision, Apple Worldwide, Conference, Vision Pro, Pro, Apple Watch, Vision Locations: Cupertino , California, London, Shanghai, Tokyo

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