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☆ A leaked Jellysmack email shows how the rise of short video has sparked new challenges for creator startups
  + stars: | 2023-05-26 | by ( Amanda Perelli | Shriya Bhattacharya | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.
☆ Creator startup Jellysmack has laid off staffers in the US and France. Here's the email its president sent to employees detailing the reasons behind the cuts.
  + stars: | 2023-05-25 | by ( Amanda Perelli | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +9 min
Creator economy startup Jellysmack laid off staffers in the US and France on Thursday. The creator economy startup Jellysmack on Thursday laid off staffers in the US and France as part of a larger company restructuring, Insider has confirmed. This news comes shortly after the creator economy startup began hiring for a new M&A leader to help integrate companies that it buys. Jellysmack has had several rounds of layoffs in the last year, and laid of staffers in France in February, as The Information reported. Jellysmack go-to-market 2.0Jellysmack's mission has been to help creators go bigger, by bringing them products, services, and infrastructure that helps them grow.
☆ How TikTok became a key driver of audience growth for podcasts
  + stars: | 2023-05-22 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Influencers are using short-form video to advertise their podcast clips. As more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. In addition to reach, short clips can also help an influencer earn revenue.
☆ 13 media kits that Instagram influencers use to pitch brands for collaborations
  + stars: | 2023-05-19 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Many Instagram influencers use media kits to pitch themselves to brands. Insider spoke with thirteen Instagram influencers who shared the exact media kits they use. Instagram influencers often rely on brand deals as their main source of income. To get these deals, creators often use media kits to showcase their value to a company, providing audience metrics and, sometimes, pay rates. Here are thirteen examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):This post has been updated to add more media kits.
☆ OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minute, including sexually explicit chats
  + stars: | 2023-05-19 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
OnlyFans star Amouranth created an artificial version of her voice to chat with fans. She partnered with tech startup and AI platform Forever Voices. Fans of Kaitlyn Siragusa, known to millions online as Amouranth, can now chat with "her" instantly thanks to a new AI-powered voice chatbot called "AI Amo." Siragusa, who is a top creator on OnlyFans and Twitch, partnered with the tech startup and AI platform Forever Voices to launch the chatbot, which charges $1 per minute through Stripe. Snapchat influencer Caryn Marjorie was the first creator to announce using Forever Voice, creating a virtual "AI Girlfriend."
☆ How TikTok and short-form video have become a 'huge driver of subscriber acquisition' for influencer podcasts
  + stars: | 2023-05-18 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Influencers are using short-form video to advertise their podcast clips. As more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. In addition to reach, short clips can also help an influencer earn revenue.
☆ How influencers get paid and make money on TikTok, Instagram, and YouTube
  + stars: | 2023-05-08 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com   time to read: +8 min
Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Graham StephanHow to get paid by YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
☆ The makers of Dispo are quietly building a new dating app that uses AI to spark romance — but David Dobrik isn't involved
  + stars: | 2023-05-03 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
The team behind photo-sharing app Dispo is building a new dating app called Teaser AI. Spotted on the Apple App Store, Teaser AI will incorporate AI into online dating. The team behind David Dobrik's photo-sharing app, Dispo, is up to something new: a dating app. Teaser AI, with the tagline "less talk, more action," is an unreleased dating app that will — you guessed it — incorporate AI into online dating. The app also pledges to "ward off catfishing and creeps" by verifying profiles, according to the app store listing.
☆ The top 7 podcast companies helping social-media influencers like Rhett and Link produce and make money from shows
  + stars: | 2023-05-03 | by ( Amanda Perelli | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
A new wave of podcast networks has emerged to help creators make content and earn money. Here's a breakdown of seven leading podcast networks that work with social-media influencers. "We are creator-led 100%," Faucett, now executive producer at TMG Studios, told Insider. "To expand podcast reach and earnings, we can also help implement additional strategies tailored to the creator — anything from Snapchat distribution to podcast clip services." Here are the top seven podcast networks for influencers, listed in alphabetical order by company name:
☆ Amazon's new TikTok competitor, called Inspire, is now available to all US customers. Here's how it works.
  + stars: | 2023-05-03 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
Amazon's new short video feature, called Inspire, is now available to US customers. Amazon's TikTok competitor is now available to all customers in the US, the company confirmed to Insider. The feature, called Inspire, began rolling out to select customers in December. The feature resembles TikTok — an endless feed of short vertical videos created by members of Amazon's influencer program. Aside from limited-time incentives, eligible Amazon influencers can earn money from Inspire through affiliate commissions.
☆ Insider is seeking for nominations for our inaugural list of rising stars in influencer talent management
  + stars: | 2023-05-02 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +1 min
Insider is seeking nominations for our inaugural list of rising stars managing influencers. Nominees must be 35 years old or younger, and work in influencer talent management. Now, we want to hear from you on who the rising stars of influencer talent management are, working on the day-to-day of crafting an influencer's digital brand. They must manage social-media influencers on platforms like YouTube, Instagram, or TikTok, and work for a talent management firm — not an agency. Insider will choose the talent managers based on our reporting, conversations with industry professionals, and nominations.
☆ YouTube offered shopping features for viewers to buy merch during the Coachella livestream event, part of its continued testing in the space
  + stars: | 2023-04-26 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
YouTube sold merch virtually during the official Coachella livestream event. Viewers could purchase the merch exclusively through YouTube Shopping. YouTube Shopping partnered with Coachella to sell exclusive merch during the platform's annual livestream event. The Coachella products were made available for purchase directly on the livestream and through YouTube shorts on Coachella's YouTube channel. Alphabet execs mentioned YouTube's shopping efforts during its Q1 earnings call on Tuesday, highlighting that there were more than 100,000 stores connected to sell products on YouTube Shopping.
☆ YouTube is shutting down a shopping program it had been quietly testing with influencers
  + stars: | 2023-04-12 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
YouTube is shutting down a product-tagging shopping tool that it was testing. YouTube was paying some creators to test to the tool, part of a "tag products" pilot program. YouTube is shutting down a tool that let creators tag third-party products in their videos with shoppable links. Recently, TikTok has been quietly rolling out affiliate commissions for US creators in its shopping program. Instagram, on the other hand, shut down its test of a native affiliate program in July 2022, as Insider first reported.
☆ 6 startups and VCs investing millions directly in influencers — from licensing back catalogs to full ownership of YouTube channels
  + stars: | 2023-04-10 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
As the creator economy matures, some startups are setting aside capital to invest directly in individual stars and their content. "No niche is too niche, if you will, and we continue to be surprised by that," said Megan Lightcap, principal at Slow Ventures. One of Slow Ventures' deals is with YouTuber Marina Mogilko, who runs a language learning channel. To help creators better understand who is investing and what those deals look like, Insider compiled a list of six companies investing directly into influencers and their businesses. Here are six leading companies investing capital in creators:
☆ 6 companies investing millions directly in content creators — from licensing back catalogs to full ownership of YouTube channels
  + stars: | 2023-04-06 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
As the creator economy matures, some startups are setting aside capital to invest directly in individual stars and their content. "No niche is too niche, if you will, and we continue to be surprised by that," said Megan Lightcap, principal at Slow Ventures. One of Slow Ventures' deals is with YouTuber Marina Mogilko, who runs a language learning channel. To help creators better understand who is investing and what those deals look like, Insider compiled a list of six companies investing directly into influencers and their businesses. Here are six leading companies investing capital in creators:
☆ Spotify and creator payment startup Creative Juice are partnering on video podcasts as the space heats up
  + stars: | 2023-03-28 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
Spotify has partnered with payment startup Creative Juice to grow its video podcasting program. Audio leader Spotify has been delving into the space, and is now partnering with payment startup Creative Juice to bring creators to its platform to make video podcasts. On March 28, select Creative Juice influencers will have access to a "white glove service" through the podcast program. They also used their funding from Creative Juice to build out a production team and invest in design and merchandise. On Spotify, podcast creators get paid through ads or fan-supported subscriptions or donations.
☆ How to become an Amazon influencer and how much the program pays
  + stars: | 2023-03-28 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +7 min
Here's a breakdown of how to become an Amazon influencer and how much creators earn from the program. "We are looking to [influencers] to tell us what they want and what they need," Katie Scott, director of the Amazon Influencer Program, said of the program. Amazon's Influencer Program operates as an extension of its online Associates Program, the company's affiliate-marketing program for creators, publishers, and bloggers. Read more about becoming an Amazon influencer:How much does it pay to become an Amazon influencer? The Amazon Influencer Program will occasionally run limited time incentives around new projects, the company previously told Insider.
☆ Influencer-marketing platform Grin lays off staffers across marketing, engineering, and more teams: 'Unfair and unexpected'
  + stars: | 2023-03-23 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +2 min
The layoffs affected staffers across Grin's marketing, engineering, and more teams. Grin, a marketing platform used by brands to run sponsored campaigns with influencers on social media, is the latest creator-economy startup to lay off employees. On Tuesday, the company laid off a number of staffers across its marketing, engineering, and other teams, according to multiple people close to the company. In November, a spokesperson for Grin confirmed the company had laid off 60 staffers. Those November layoffs, which affected about 13% of its staff, mostly impacted staffers in Grin's sales department, the spokesperson said at the time.
☆ Why YouTube subscriber counts have become an unreliable 'vanity metric' in the era of short video
  + stars: | 2023-03-22 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.
☆ We built a database of the top talent managers and agents for creators and who they represent
  + stars: | 2023-03-16 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.
☆ Creator startup Jellysmack is investing $25 million in the video catalogs of kids and family influencers in partnership with Pocket.watch
  + stars: | 2023-03-14 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
Creator startup Jellysmack is setting aside $25 million to invest in kids and family influencers. The company is partnering with entertainment startup Pocket.watch to launch the fund. Creator startup Jellysmack is betting on kids and family influencers by setting aside $25 million to finance top stars. The company is partnering with entertainment startup Pocket.watch — a studio that works with popular kids and family entertainment franchises like Ryan's World and Love, Diana — to invest in creators' YouTube back catalogs. Jellysmack it isn't the only creator startup betting on individual influencers as investments.
☆ The top breakout TikTok stars of each year since 2019 show how the app has evolved over time
  + stars: | 2023-03-14 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
When TikTok first gained popularity, it was known for lip syncing, dancing, and viral challenges. We used data from Famous Birthdays to see the breakout TikTokers each year since 2019. TikTok's first homegrown influencers, like Charli D'Amelio and Addison Rae Easterling, grew in popularity with dancing and lip syncing videos filmed from their childhood bedrooms. It identified Addison Rae Easterling, who now has 88 million TikTok followers, as a breakout creator when she first gained momentum on TikTok, contacting her when she had just 300,000 followers, she told the LA Times. Here were the rising stars on TikTok each year since 2019, according to data from Famous Birthdays:
☆ TikTok's rising stars every year since 2019 show how much the app has changed — and stayed the same
  + stars: | 2023-03-10 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
When TikTok first gained popularity, it was known for lip syncing, dancing, and viral challenges. We used data from Famous Birthdays to see the breakout TikTokers each year since 2019. TikTok's first homegrown influencers, like Charli D'Amelio and Addison Rae Easterling, grew in popularity with dancing and lip syncing videos filmed from their childhood bedrooms. From analyzing searches on its platform, Famous Birthdays is able to identify which creators are rising in real time. Here were the rising stars on TikTok each year since 2019, according to data from Famous Birthdays:
☆ Suppliers for Spring say the creator merch startup has owed them money for months and they're in the dark on how to get paid
  + stars: | 2023-03-08 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
Product vendors hired by Spring say the creator merch company owes them money. "There's two types of acquisitions," Michael Curtiss, partner and M&A advisory lead at WilliamsMarston, told Insider. "I think this will send a couple of suppliers broke," the second vendor added. By June 2022, the second vendor said they had noticed their business was not getting paid on time. "I just can't stand what they did," said one person who worked closely with Spring vendors.
☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
  + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.
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