A century ago, before it was called sparkling water or club soda, and before it was sold as LaCroix and Spindrift, it was called seltzer.
Nearly all those seltzer men are gone now; one seltzer works remains.
In an industrial space in the Cypress Hills section of Brooklyn, the Brooklyn Seltzer Boys factory is known among industry insiders, certain foodies and seltzer fans, but that’s about it.
Originally called Gomberg Seltzer Works, the business was started in 1953 in Canarsie, Brooklyn, by Moe Gomberg, Mr. Gomberg’s great-grandfather.
After nearly closing for good during the pandemic, Brooklyn Seltzer moved and (somewhat) modernized its factory, introducing a visitable space called the Brooklyn Seltzer Museum.