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☆ Data giant Snowflake is building a marketplace for retail media data
▼ + stars: | 2023-06-12 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

Data giant Snowflake is building a marketplace for retail media data. Data giant Snowflake is building a marketplace for retail media data as it tries to grab a bigger piece of the $80 billion retail media market. Investing in retail media is a top priority for Snowflake, said Rosemary DeAragon, the company's global head of retail and CPG. There's sharp competition in the ad industry to grab as much retail media share as possible, while the market is still relatively nascent. While tech giants like Amazon and Google have their own clean room offerings, they don't field a retail media data marketplace.

Persons: Snowflake, Chase cardmembers, Rosemary DeAragon, Myles Younger, Damian Garbaccio, who've, haven't, Morgan Stanley, Criteo, Shiv Gupta Organizations: Affinity Solutions, Affinity, IRI, Nielsen, Walmart, Google, Amazon Locations: Snowflake

☆ Tucker Carlson's first Twitter show went big on UFOs and Ukraine war conspiracy theories. Musk must know that spells disaster.
▼ + stars: | 2023-06-07 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Tucker Carlson's Twitter show finally made its debut. This may be problematic for Elon Musk if advertisers and users find the content crosses a line. The first episode of Tucker Carlson's Twitter show is finally here and it's exactly as you'd expect it to be: a meandering, uninterrupted monologue on Ukraine war conspiracies, 9/11, and UFOs. Carlson's debut will do little to dispel the sense that Twitter under Elon Musk has become a merry-go-round of conspiracies and extreme speech. Musk also tweeted Carlson's first episode not with a congratulatory note, but instead by extending an invitation to others to launch their own programs.

Persons: Tucker, Elon Musk, Tucker Carlson's, Carlson, Jeffrey Epstein, You've, Ritchie Torres, Pekka Kallioniemi, tweeting, Anne Applebaum, It's, Musk, Carlson's, Linda Yaccarino Organizations: Twitter, Morning, Tucker Carlson's Twitter, Fox News, herder, Elon, Democrat, Fox, The New York Times, NBC Locations: Ukraine, Tajikistan

☆ Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
▼ + stars: | 2023-06-06 | by ( Chris Kaye | ) www.businessinsider.com time to read: +3 min

Elon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a year earlier, NYT reported. Brands and agencies continue to limit spending on the platform over misleading and hateful content. While Elon Musk claims that "almost all advertisers have come back to Twitter," some still don't want anything to do with the company's CEO. He has deployed an array of bizarre tweets, from antisemitic conspiracy theories to anti-transgender content and anti-vaccine misinformation.

Persons: Elon Musk, Jason Kint, Musk, Nina Chen, AJ Brown, Chen, Brown, George Soros, Ted Deutch, Twitter Organizations: BBC, Twitter, Brands, Elon, New York Times, Digital, Times, Engineering, Brand, American Jewish Committee

☆ Another exec bites the dust on Twitter's safety team as the head of brand safety reportedly departs
▼ + stars: | 2023-06-02 | by ( Madeline Berg | Ryan Joe | ) www.businessinsider.com time to read: +3 min

Brown, Twitter's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. Since Elon Musk took over Twitter, Brown faced an advertiser exodus on the platform. Twitter's trust and safety team is down another executive — its second one in as many days. Brown, the platform's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. His departure follows that of Ella Irwin, Twitter's head of trust and safety, who said she'd resigned from the company on Thursday.

Persons: Brown, Ella Irwin, Elon Musk, A.J . Brown, He'd, Twitter's, she'd, Yoel Roth, Musk, Linda Yaccarino Organizations: Street Journal, Twitter, Elon, Revenue, Intelligence

☆ Elon Musk's Twitter is moving deeper into programmatic advertising as it attempts to revive revenue
▼ + stars: | 2023-05-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Twitter is going to make its ad inventory available to buy on the open programmatic market for the first time. The company is entering into a partnership with adtech company InMobi, and has been speaking with other ad vendors. Twitter had had ongoing conversations with multiple adtech vendors about partnerships for months, according to people familiar with the matter. Insider Intelligence last month slashed its forecast for Twitter's 2023 ad revenue to $2.98 billion, down 37% on its October projection for the same period. The move to work with external programmatic advertising vendors comes more than a year after Twitter sold its mobile advertising network to MoPub to gaming and adtech company AppLovin for $1.05 billion.

☆ Google just revealed what its new generative AI ads will look like as it races to keep up with Microsoft and Amazon in the AI gold rush
▼ + stars: | 2023-05-23 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Google is introducing generative AI to its adtech products as it races against Amazon and Microsoft. Revenues from generative AI software will surge to $81 billion by 2027, per a TD Cowen report. The value of generative AI software is primed to explode, and a recent TD Cowen report projected that generative AI software revenues will surge to $81 billion by 2027, from under $1 billion in 2022. Google's generative AI can automatically create image variants GoogleGoogle had previously said at its I/O conference that there would be new search formats from generative AI. Dischler said the move to bring generative AI, which automatically creates content, to Google's ad products was the natural next step of Google's AI evolution.

☆ Google is pressing ahead with its plan to kill off cookies. Advertising and privacy groups aren't convinced its cookie alternatives are ready for public consumption.
▼ + stars: | 2023-05-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Google has laid out the latest timeline for its plan to kill off third-party cookies in Chrome. Google will take the next steps in its plan to kill third-party tracking cookies from its Chrome browser, the company said on Thursday. Google has missed previous deadlines to stop supporting third-party cookies in Chrome. Google's blog post also included quotes from adtech companies crediting the tech giant for soliciting feedback from developers who have tested the Privacy Sandbox technology. The Privacy Sandbox proposals have also faced privacy concerns.

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Loop Capital sees "a much brighter revenue picture" ahead for Meta . The firm upgraded Meta shares to buy from hold in a Monday note. It said that, while expense rationalization was likely more of a "one-time driver," it is bullish on the overall revenue outlook for the tech company. Sanderson set his price target to $320, which implies shares rallying 36.7% from Friday's close. He noted that Meta's Reels is now growing faster in the short-form video category than rival TikTok.

The departure of ads chief Linda Yaccarino to Twitter has thrown NBCU into chaos. The exit comes on the heels of the departure of NBCU CEO Jeff Shell after sexual harassment allegations. One advertising executive who works closely with NBCUniversal described the situation inside the company as a "Cuban missile crisis." NBCU does have a deep bench of ad executive talent that's highly regarded in the ad industry. Although Yaccarino's departure from NBCUniversal to Twitter was a surprise, she had been close with the company and its billionaire owner.

☆ Wall Street is empowering its employees to build their own tech tools. But who is keeping track of all this stuff?
▼ + stars: | 2023-05-08 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

A story about training non-tech workers that has nothing to do with ChatGPT? Man Group, a $144 billion investment firm, has a popular training program to get non-tech workers up to speed on coding and data-science. Programs like <develop>, along with the rise of ChatGPT, speak to a wider trend across Wall Street of enabling employees to build their own tools despite not having a background in tech. Empowering people to build their own tools and apps to streamline their work seems great on paper. Read more about how Man Group teaches non-tech workers programming skills that help them save time.

☆ Macy's top retail media exec reveals the company's plan to use The Trade Desk to propel its surging $144 million ad business
▼ + stars: | 2023-05-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Macy's has signed a deal with adtech firm The Trade Desk to sell targeted programmatic ads. Macy's data can also find people who are likely to be luxury shoppers and buy big-ticket products. Advertisers pay for those ads using their trade marketing budgets that brands spend in exchange for selling products at Macy's. That spend is typically handled by ad agencies that purchase ads using digital ad buying platforms like The Trade Desk. The Macy's deal is significant for The Trade Desk as well and shows how the adtech company is expanding its influence within retail media.

☆ Check out the pitch deck that brand safety startup Barometer used to raise its $2.25 million in seed funding
▼ + stars: | 2023-05-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Barometer is looking to potentially also launch brand safety tools for user-generated video and Substack. But if advertisers are to invest, they'll need tools that show their ads appeared next to brand-safe content. The company plans to raise another round of funding, which it will use to expand internationally and review non-English languages. Here are select slides that helped Barometer raise its seed round.

☆ Terence Kawaja's adtech-focused investment bank Luma Partners may lose 3 of its partners amid a disagreement over its future direction
▼ + stars: | 2023-05-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Luma Partners' three partners are currently planning to exit the company, Insider has learned. It followed a disagreement with Luma Founder and CEO Terence Kawaja about the future vision for the firm. Luma Partners, the adtech-focused investment bank may lose all three of its partners following a disagreement with the company's founder, Terence Kawaja, about the future direction of the firm, Insider has learned. Kawaja's court jester style is in sharp contrast to that of Andersen, Greenbaum, and Filippini who tend to keep a lower profile. For the moment, they remain partners with Luma, which is currently working on a live M&A deal, Andersen said.

☆ Amazon just poached a longtime Meta veteran to lead its growing adtech division
▼ + stars: | 2023-05-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Amazon Advertising has hired Kelly MacLean as its VP of its ad buying platform. MacLean, who joined Amazon late last month, previously spent more than 11 years at Meta. Amazon Advertising has poached a longtime Meta executive to lead a key adtech division, Insider has learned. The Amazon DSP uses automation to let advertisers buy ads on Amazon properties like Amazon.com, Twitch, and IMDb, as well as elsewhere on the web. The Amazon DSP recently underwent an overhaul that was 18 months in the making to improve its machine-learning and predictive algorithms.

☆ Meet 12 Walmart execs steering its $2.7 billion ad business as it races to catch up to Amazon
▼ + stars: | 2023-05-03 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Walmart is the second-largest retail advertising player, behind Amazon. The retailer is investing in talent, tech, and partnerships to grow its $2.7 billion ad business. Insider identified 12 execs in charge of growing Walmart's ad business. In 2022, Walmart's ad business, Walmart Connect, was $2.7 billion — up 30% year-over-year — making it the second-biggest e-commerce ad seller. Most of that market is currently owned by Amazon's $37.7 billion ad business.

☆ Adtech giant The Trade Desk strikes deal to solve one of marketers' biggest challenges in the $80 billion retail media space
▼ + stars: | 2023-05-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The Trade Desk wants to take a bigger slice of the $80 billion retail media market. Adtech giant The Trade Desk has landed a partnership that aims to solve one of advertising's biggest challenges in the $80 billion retail media space: getting timely data on how their ads are driving sales across multiple retailer sites and stores. Attain, which will charge advertisers on a CPM, or cost-per-thousand-impressions basis, will offer The Trade Desk advertisers metrics including sales, return on ad spend, and conversion rates. The Trade Desk is the largest independent adtech firm, and the company's moves typically indicate where the industry is investing. The Trade Desk is set to release its latest earnings report on May 10.

☆ Adtech company MediaMath has hired bankers to explore a possible sale
▼ + stars: | 2023-04-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

MediaMath has appointed investment bank Houlihan Lokey to explore its strategic options. Amid a period of major upheaval, MediaMath has been pursuing a sale since 2020. Adtech company MediaMath has appointed the investment bank Houlihan Lokey to explore its strategic options, which could include a debt restructuring or a sale, according to two people familiar with the matter. It's the third investment bank MediaMath has appointed in three years, amid a period of major upheaval for the company. While MediaMath held serious talks with four companies between 2020 and 2022, including Amazon and the publicly traded adtech firm Tremor, a sale didn't materialize.

☆ Instacart, Walmart, and others are rushing to power streaming TV ads to capture a $5.6 billion opportunity for retail media
▼ + stars: | 2023-04-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

They hope to use shopper data to prove that streaming ads are more effective than linear TV ads. Instacart, Walmart, Kroger, and Best Buy are racking up partnerships with streaming TV companies like Roku and Disney. By partnering with retailers, streaming TV ad sellers can gun for the big budgets that CPG brands spend on linear TV, she said. Streaming ads are often pitched as being more targetable and measurable than linear ads. Both Walmart and Albertsons works with the Trade Desk to target streaming ads.

Besides YouTube's 2.6% first quarter ad revenue decline, Google is facing multiple challenges to its advertising business. While Google's search revenue was up about 2%, Microsoft is in the early stages of a big play to go after it. Matthew Bailey, principal analyst at research firm Omdia anticipates Google will post digital ad revenue growth at around 5% in 2023 and in 2024. Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend.

Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But neither pose the threat to Google's search dominance that ChatGPT-powered Bing does today, according to an agency source. But ChatGPT-Bing has a bigger opportunity to grab budgets earmarked for Google search because it will change the entire way consumers search for information. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend. Morgan Stanley recently estimated that adtech firms are poised to win $26 billion out of a $130 billion retail media market by 2025.

The group represents a range of roles at adtech companies, publishers, retailers, and advertisers. They are helping the ad industry grab new opportunities, like retail media and streaming TV ads. Adtech companies are jockeying against each other to capture market share in streaming TV advertising, servicing the needs of content owners like Netflix, Warner Bros. They're also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according to Morgan Stanley. We considered nearly 90 people from adtech companies, publishers, and advertisers.

☆ Softbank-backed adtech firm Permutive announces further layoffs, which could affect up to 40% of staff
▼ + stars: | 2023-04-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Permutive told staffers this week it's preparing a round of layoffs that may affect up to 40% of staff. It follows an earlier round of layoffs in August last year, which reduced its then-headcount by 12%. Permutive said it wants to focus on profitability amid a challenging economic environment and drop in venture funding. UK-based adtech company Permutive this week announced a layoff that is expected to affect just under 80 staffers, or about 40% of its headcount, Insider has learned. UK employment laws stipulate employers laying off more than 20 staff must consult with employee representatives over redundancy plans.

☆ As Gen Z flounders at work and millennials struggle to buy a house, boomers are enjoying a golden moment
▼ + stars: | 2023-04-09 | by ( Matt Turner | Dave Smith | ) www.businessinsider.com time to read: +4 min

This week's dispatchThe Metals Company; Greenpeace; Luis Alvarez/Getty Images; Karl Hendon/Getty Images; Alyssa Powell/InsiderOptimists don't just dream — they do. Gen Zers and young millennials have soured on work just as much as everyone else — and that's bad news for companies everywhere. Also read:Tyler Le/InsiderOver the past few years, Lex Fridman has gone from an unknown academic researcher to a social-media celebrity and member of Elon Musk's inner circle. But recently, "The Lex Fridman Podcast" has become a haven for a growing and powerful sector looking to dismantle years of "wokeness." More on the rise of Lex Fridman.

He had told Oxford Gold that he wanted to "get the lay of the land" ahead of picking up a $9 million order for 151 gold kilo bars. But most unusual was that Mancuso wanted to pick up the order from the Oxford Gold office, the source said. The next day, Mancuso contacted Oxford Gold about buying $9 million worth of gold, and the company agreed to sell him 151 gold kilo bars. But Oxford Gold was alerted on December 2 that this was a fraudulent transaction, said a source with direct knowledge. Unsure what to do, Oxford Gold contacted the Beverly Hills Police Department, and eventually got in touch with the FBI, this source said.

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