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☆ Facebook's top exec Tom Alison breaks down his top priorities for 2023 and his pitch to creators
▼ + stars: | 2023-03-08 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Tom Alison, head of Facebook, wants the platform to be a more welcoming home to creators. Insider spoke with Alison about Facebook's priorities as uncertainty around Meta layoffs mounts. "We want Meta to be a great home for creators," Alison said. "You layer in some monetization tools on top of that and they can use Facebook to extend their income," Alison said. "We're going to be integrating and embracing more messaging functionality within Facebook," Alison said.

☆ Instagram's top exec says paid blue-check verification could 'help small creators get a leg up,' as he defends Meta Verified
▼ + stars: | 2023-02-24 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Meta is testing a monthly paid subscription called Meta Verified on Facebook and Instagram. Head of Instagram Adam Mosseri answered questions about the test and its impact on creators. Meta Verified, a paid subscription that grants users a blue check and streamlined customer service, is already stirring up controversy among creators. "And so we're just testing to see if it is compelling to small creators because we want to help small creators get a leg up." Here were the 3 main takeaways from Mosseri's answers to users' questions about Meta Verified:

☆ An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts
▼ + stars: | 2023-02-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

But as Instagram axes shopping products, ex-staffer Meghana Dhar points to Meta's "impatience." The moves have left many asking: What's going on with Instagram shopping? While at Instagram, Dhar worked on Instagram's early shopping features, from onboarding brands to getting John Mayer to host a live shopping event with laundry company The Laundress. But it's also had a tendency to launch and then axe shopping products, like Instagram (and Facebook) live shopping and affiliate marketing. Scaling back on shopping, for now, could also be a blessing in disguise for Meta, Dhar added.

☆ Why Instagram Will Never Be Able to Compete With TikTok
▼ + stars: | 2023-02-02 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +9 min

TikTok's secret sauce is its ability to keep users on the platform, and without sacrificing its core, Instagram won't be able to compete. That's because on TikTok, every video a creator makes has to outperform every other TikTok video. Victim of its own successUnlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, he found that they desperately sought to transport their audiences over to Instagram. Rather than copying TikTok's success, Instagram might need to focus on what separates it from the pack.

☆ Ex-Instagram Employee on Why Creator Views Might Be Down Recently
▼ + stars: | 2023-01-23 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

A new podcast hosted by a former Instagram employee answers creators' burning questions. One former Instagram employee recently tried to spell out why some creators may have experienced slumps in views. In a new podcast, former Instagram staffer Jon Youshaei fields questions from creators in a segment called "Creator Office Hours." That means more competition for creators' content being seen, Youshaei said. That means more competition for creators' content being seen, Youshaei said.

Instagram announced on Monday that it would put its Create button back in the center of its main navigation bar and remove the Shop tab. While the dedicated Shop tab will disappear, Mosseri said in his Reel that “you’ll still be able to shop on Feed, in Stories, in Reels and in ads.” Instagram also stated on its help page that it would “continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”The Shop tab, along with the Reels tab, was introduced to the in-app navigation bar in 2020, according to TechCrunch. The decision to redesign the navigation bar to include these tabs instead of the Create or Activity functions was controversial, sparking backlash from users who felt the platform was prioritizing businesses and influencers. The Reels tab, which is currently in the center position of the navigation bar, will move a space to accommodate the Create tab. In recent months, high-profile users like Kylie Jenner and Kim Kardashian have called out Instagram for overpromoting Reels.

☆ Meta Just Issued a Status Update. Wall Street Should Read Into It.
▼ + stars: | 2022-12-17 | by ( Laura Forman | ) www.wsj.com time to read: 1 min

A leading social network is going retro. Instagram Notes, which launched in many countries worldwide this past Tuesday, is “essentially a status update,” said Instagram head Adam Mosseri . Think of it as a 2022 take on a feature Facebook unveiled way back in 2006, then mimicking AOL’s AIM “away message.” Also “new” on Instagram: Candid Stories, a feature being tested as a way for users to share “what’s happening right now” using both the front and the back of the camera at the same time. That is essentially a copycat of Gen Z phenomenon BeReal, but integrated into Instagram Stories.

☆ Instagram is the new 'business card' for creators. Here's why industry experts say this could be Meta's secret weapon.
▼ + stars: | 2022-12-12 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Instagram has become a "business card" or "Rolodex" for creators and business owners. Here's why creator industry insiders and experts say messaging is a big opportunity for Instagram. "I could not do my business without Instagram DMs," said Eric Wei, a former Instagram staffer who left to found creator economy fintech startup Karat. Meta's making moves to monetize messagingCracking how to monetize messaging isn't so straightforward. This year, Meta hosted "Conversations" in May, a developer event focused on business messaging, after canceling its annual and broader developer event, F8.

☆ Mark Zuckerberg says some Meta employees will share desks as the company scrambles to reduce costs
▼ + stars: | 2022-11-09 | by ( Kate Duffy | ) www.businessinsider.com time to read: +2 min

Some Meta employees will share desks as the company cuts costs amid layoffs, Mark Zuckerberg said. Zuckerberg said he viewed layoffs as a last resort and tried to cut costs in other areas beforehand. The Meta CEO announced the plans in a memo sent to employees regarding layoffs across the company. Extending the hiring freeze until early next year — with a few exceptions — is also set to help Meta reduce costs, Zuckerberg said. Meta expects the majority of its employees to spend at least half their time in the office.

☆ Instagram is expanding subscriptions and NFT tools. Here are 9 ways creators can make money on the platform.
▼ + stars: | 2022-11-02 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Meta's not giving up on its fight to woo creators with more ways to earn money. Instagram's NFT feature, digital collectibles , will add several new tools including ways to mint, buy, and sell NFTs on Instagram. The features announced today are part of Meta's constantly changing suite of monetization tools for creators. From "Creator Incentive Programs" that reward creators for posting to Instagram, to NFT tools, to a growing creator-brand marketplace now equipped with media kits. Here's a breakdown of the various money-making tools Instagram is testing or has rolled out for creators:

☆ Meta says it's planning to shrink its office space as more employees are working remotely
▼ + stars: | 2022-10-27 | by ( Kate Duffy | ) www.businessinsider.com time to read: +3 min

The social-media giant has embraced remote work, with top executives working from abroad. It comes as Meta, notably its top executives, shifts to remote work. "Some steps, like the ongoing rationalization of our office footprint, will lead to incremental costs in the near term," Wehner said. Wehner added that Meta projected 2023 total expenses are set to be between $96 billion and $101 billion, with $2 billion estimated to go towards consolidating the company's office footprint. Meta employees are expected to spend at least half their time in the office.

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

☆ It's official: Kim Kardashian and Kylie Jenner are smarter than Mark Zuckerberg
▼ + stars: | 2022-07-29 | by ( Linette Lopez | ) www.businessinsider.com time to read: +8 min

"Make Instagram Instagram again," the half sisters advised in posts on the platform, circulating a petition to stop the changes. And Zuckerberg won't be able to say Kim and Kylie didn't warn him. This after Facebook — Meta's former crown jewel — back in February reported a loss of users for the first time. But it all mostly boils down to the fact that Meta doesn't know how to innovate its product anymore. Flying a plane into a virtual mountainNow, none of this is to say that Meta doesn't make money.

☆ How to make your Instagram feed look less like TikTok
▼ + stars: | 2022-07-26 | by ( Sofia Pitt | ) www.cnbc.com time to read: +2 min

On Monday, Kylie Jenner and Kim Kardashian both posted stories that read: "Make Instagram Instagram Again. Over the last week, you may have noticed more Reels on your Instagram feed and less engagement on your posts. The social platform is testing a full-screen feed, rather than its original square feed, and it's also shifting priority to video content as "more and more of Instagram is going to become video over time," Mosseri said. To streamline your feed further, you can create a list of "Favorite" accounts you want to see. To remove an account from "Favorites," click the menu button on the upper right-hand corner of the post that looks like three dots.

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