Boxes ready to be delivered are seen during Cyber Monday at the Amazon fulfilment centre in Robbinsville Township in New Jersey, U.S., November 28, 2022.
REUTERS/Eduardo Munoz/File Photo Acquire Licensing RightsNov 27 (Reuters) - U.S. shoppers looking for steep discounts are set to boost Cyber Monday online sales to a record $12 billion to $12.4 billion, splurging on products like Barbie dolls and headphones, data from Adobe Analytics showed.
The midpoint of the range represents a jump of nearly 8%, better than Adobe's initial forecast of a 6.1% rise to $12 billion, easing concerns of a lackluster 2023 holiday shopping season.
Salesforce also predicted Cyber Monday online sales would grow in the high-single-digit percentage range, both globally and in the United States.
Reporting by Juby Babu and Deborah Sophia in Bengaluru; Editing by Pooja DesaiOur Standards: The Thomson Reuters Trust Principles.
Persons:
Eduardo Munoz, Barbie, Salesforce, Juby Babu, Deborah Sophia, Pooja Desai
Organizations:
REUTERS, Adobe Analytics, Thomson
Locations:
Robbinsville Township, New Jersey, U.S, United States, Bengaluru