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☆ Adidas says dropping Kanye West could cost it more than $1 billion in sales
▼ + stars: | 2023-02-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Adidas’ breakup with Ye, formerly known as Kanye West, is a pricey one. The company warned Thursday that it’s expected to lose $1.3 billion (1.2 billion euro) in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes. Adidas said selling the sneakers under its own branding would save the company about $300 million in royalty payments and marketing fees. Other options including destroying it or donating unsold Yeezy clothing. Adidas said it also expects “one-off costs” of $213 million (200 million euro) because of a “strategic review” the company is currently undergoing.

☆ An influencer started a newsletter after her TikTok engagement dropped. Here's how she amassed 25,000 subscribers in 4 months.
▼ + stars: | 2023-02-08 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +7 min

She built an email newsletter last year, and explains how its helped increase her income. Applying to college was a stressful time for Carlynn Greene because she had to apply for financial aid to afford the steep tuition. While some TikTokers have tried to combat the issue by making more SEO friendly content, Greene sought another solution. She built a free email newsletter on Convert Kit, a website for building email templates, and sent the first iteration to subscribers in September 2022. Here is an example of Carlynn Greene's email newsletter from February 2023:Carlynn Greene's newsletter Carlynn GreeneCarlynn Greene's newsletter Carlynn GreeneThe newsletter reads:Hi there carr!

☆ 3 ways TikTokers are changing their content strategies as they jump to YouTube
▼ + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

It's one several reasons some TikTokers are posting on YouTube for the first time in 2023. Here are three ways TikTokers are repurposing their content to fit YouTube. The shift to YouTube comes as some TikTokers have been frustrated with efforts to monetize their content on the short-video app. And if Shorts grows, the amount creators earn grows too." Here are three ways TikTokers are trying to reposition their content for YouTube:

☆ How TikTokers are rethinking their content strategies as they jump to YouTube
▼ + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

Experts estimate that about half of the German electric vehicles registered in the United States are leased. While the scale of the U.S. subsidies has attracted most attention, the EU has large potential resources of its own. THE REAL PROBLEM"The amounts of subsidies in Europe are in line or even more than those in the United States, that is not the problem," said one senior European Union official. "The real problems are the incentives to make firms move production to the United States," said the official, referring to the local content requirements. To ensure Europe can compete with the United States, the European Commission on Wednesday proposed measures including loosening EU state aid rules and repurposing existing EU funds.

BERLIN/FRANKFURT, Feb 1 (Reuters) - U.S. chipmaker Wolfspeed (WOLF.N) will build a $3-billion chip plant and a research and development centre in Germany, it said on Wednesday, expecting to start construction within months provided it receives subsidy approval from the European Union. Automotive supplier ZF (ZFF.UL) will invest $185 million for a stake in the chip fab and will take a majority stake in the research centre, the companies said. Wolfspeed expects to receive 20% of the investment amount in subsidies, Chief Executive Gregg Lowe told German newspaper Handelsblatt. Volkswagen, Europe's top carmaker, earlier this month warned that the chip squeeze meant 2023 would remain volatile and challenging, but expected supplies to improve. The company announced in September a new plant in the United States due for completion in 2030.

☆ Wolfspeed to build $3-bln EV chip plant in Germany
▼ + stars: | 2023-02-01 | by ( ) www.reuters.com time to read: +3 min

BERLIN/FRANKFURT, Feb 1 (Reuters) - U.S. chipmaker Wolfspeed (WOLF.N) will build a $3-billion chip plant in Germany, with automotive supplier ZF (ZFF.UL) investing $185 million for an equity stake, company officials said on Wednesday, confirming an earlier Reuters report. ZF's share of the factory's chip output will be defined by a separate contractual agreement, the companies said. "This is an important sign that Germany continues to be attractive even in difficult circumstances for high-tech investments," he said. "Amid the concerns that the U.S. wants to divert investments from Europe with its Inflation Reduction Act, we're showing that a U.S. firm wants to invest in Germany," a German government source said. The company announced in September a new plant in the United States due for completion in 2030.

"Major economies are rightly stepping up investment in net zero industries," von der Leyen told a news conference. And we want to be an important part of this net-zero industry that we need globally," von der Leyen said. RESISTANCEThe European Commission is hoping member states will back its plan at a Feb.9-10 summit but it faces a hot debate. Solar sector industry group SolarPower Europe said it was concerned by what it called a "lack of focus" on specific technologies in the EU plan. The bloc is heavily reliant on China for rare earths and lithium, which are vital materials for the green transition.

☆ Wolfspeed to announce EV chip plant in Germany, sources say
▼ + stars: | 2023-02-01 | by ( ) www.reuters.com time to read: +3 min

BERLIN/FRANKFURT, Feb 1 (Reuters) - German chip supplier ZF Friedrichshafen (ZFF.UL) and U.S. chipmaker Wolfspeed (WOLF.N) will announce plans on Wednesday to build an electric vehicle chip plant in the Saarland region, according to three sources close to the matter. "This is an important sign that Germany continues to be attractive even in difficult circumstances for high-tech investments," he said. "Amid the concerns that the U.S. wants to divert investments from Europe with its Inflation Reduction Act, we're showing that a U.S. firm wants to invest in Germany," a German government source said. Volkswagen, Europe's top carmaker, earlier this month warned that the chip squeeze meant 2023 would remain volatile and challenging, but expected supplies to improve. Wolfspeed specialises in silicon carbide chips, which have been gaining traction with electric car makers as they can handle high voltages and are more power efficient.

The plan is partly a response to multi-billion-dollar support programmes of China and the United States, including the latter's Inflation Reduction Act. Many EU leaders are concerned that the local content requirements of its $369 billion of green subsidies will encourage companies to relocate, making the United States a leader in green tech at Europe's expense. RESISTANCEThe European Commission is hoping member states will back its plan at a Feb.9-10 summit but huge chunks are likely to be hotly debated among member states. There is also clear opposition from some EU members to previous suggestions that the plan could entail further joint borrowing. The bloc is heavily reliant on China for rare earths and lithium, which are vital materials for the green transition.

The plan is partly a response to multi-billion-dollar support programmes of China and the United States, including the latter's Inflation Reduction Act. Many EU leaders are concerned that the local content requirements of its $369 billion of green subsidies will encourage companies to relocate, making the United States a leader in green tech at Europe's expense. Longer term, the Commission will propose creating a European Sovereignty Fund to invest in emerging technologies. The bloc is heavily reliant on China for rare earths and lithium, which are vital materials for the green transition. The EU executive also wants to seal more free trade agreements and partnerships to make supply chains more resilient and to open markets for green goods.

☆ 4 reasons TikTok creators who never thought they'd try YouTube are suddenly embracing the platform
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. Then, last November, a change in the way YouTube pays creators shifted Taylor's thinking and pushed him to start posting on the platform. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. Creators are starting to fear that TikTok could get banned in the USFor some US creators, YouTube is the way to go because they worry that TikTok could be banned in the country. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

☆ TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

YouTube is set to start sharing ad revenue with Shorts creators beginning February 1. Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. YouTube announced that it would start sharing advertising revenue with creators on Shorts, which is similar to TikTok's short-video style. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

☆ Nissan has a plan for used Leaf batteries: powering buildings
▼ + stars: | 2023-01-30 | by ( Alexa St. John | ) www.businessinsider.com time to read: +4 min

Nissan is partnering with startup Relyion Energy to ensure its used Leaf batteries are put to good use. What happens when millions of used electric car batteries aren't useful in a vehicle anymore? Nissan will work with Bay Area-based startup Relyion Energy to retire batteries from its well-known Leaf EV, Relyion announced Monday. After all, used batteries are chock-full of valuable materials like lithium, nickel, and cobalt. Tim Levin/InsiderHow it works: Nissan will recover used Leaf batteries and supply them to Relyion.

☆ I made more than $877,000 in revenue last year selling emotional-intelligence card games online. Here's how I built my business.
▼ + stars: | 2023-01-27 | by ( Vartika Puranik | ) www.businessinsider.com time to read: +8 min

Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games. But in 2018, I quit my job at the Montessori school and founded my company, Mind Brain Emotion, where I sell practical card games on emotional intelligence. I used Amazon Ads to bid on keywords that consumers used to search for similar productsA bid is the amount of money you're willing to spend toward a keyword or advertisement. I did more market research between fall 2018 and February 2019, and another card deck was born, 52 Essential Relationships, in March 2019. I went backward to move forward in my business because I recognized that in order to have genuine conversations, trust and understanding are prerequisites.

☆ EU debt fears hinder U.S. green subsidies riposte
▼ + stars: | 2023-01-24 | by ( Rebecca Christie | ) www.reuters.com time to read: +4 min

That ties von der Leyen’s hands. Since September, von der Leyen has been pushing a “solidarity fund” to offset the imbalances that could arise out of freer-flowing EU subsidies. To move ahead, von der Leyen will just have to scatter some seeds and see what grows. Follow @rebeccawire on TwitterCONTEXT NEWSEuropean Commission President Ursula von der Leyen gave a Jan. 17 speech at Davos on her forthcoming green technology strategy. Von der Leyen has since September been advocating for a “solidarity fund” to help smaller countries keep up with their bigger, richer peers.

☆ I'm a stay-at-home dad who makes $20,000 a month through YouTube and email marketing. The first year I only made 13 cents — here's how I scaled up.
▼ + stars: | 2023-01-19 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +8 min

In 2017, I started to research how to make money online and teach myself digital marketing because I wanted to make extra money from home while taking care of my boys. I repurpose my videos on YouTube Shorts, Facebook Reels, Instagram Reels, and TikTok, which brings in additional revenue. Video titles that I've seen success with are related to working from home, how to work remotely, and how to make money online. I also just hired someone to start repurposing all my YouTube videos and turn them into 60-second vertical videos for TikTok, Instagram, and Facebook. YouTube, TikTok, and Facebook all work on algorithms, and they need time to learn about your content so they can show it to the right people.

But this could present an opportunity to address shortages of homes, property bosses said. "Office buildings need to be converted to residential," said Howard Lutnick, chairman and CEO of New York-based investment firm Cantor Fitzgerald, during a panel discussion. Offices are emptier than official data suggests as most buildings are still generating income for landlords. However, as these rental contracts expire, cities like New York will have a significant number of obsolete buildings, said Christian Ulbrich, CEO of global property consultancy JLL Inc. (JLL.N). Millions of workers were forced to work from home during lockdowns aimed at stalling the spread of COVID-19 in 2020.

☆ Nickel markets brace for nail-biting threequel
▼ + stars: | 2023-01-10 | by ( ) www.reuters.com time to read: +2 min

HONG KONG, Jan 10 (Reuters Breakingviews) - Chinese tycoon Xiang Guangda, notorious for disrupting the London Metal Exchange’s nickel trade last year and the year before, may have done it again. His Tsingshan Holding is planning to pump up production of refined nickel by repurposing a number of copper plants, Bloomberg reported on Jan. 9. If he succeeds, his novel strategy to take advantage of higher prices could double Chinese output of the metal products. In 2021, the entrepreneur sent prices plummeting when his group announced deals to deliver nickel matte to Chinese electric-car battery material suppliers. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

Foxconn, formally known as Hon Hai Precision Industry, is gearing up to supply cars, and the chips and batteries that go into them, to global marques. It sees automakers entrusting the company with production in Indonesia, Thailand, Saudi Arabia, the United States and beyond. Getting there requires Foxconn ditching a tried and tested business model. To make smartphones, the company relies on a few factories it owns in China and it has little say over the underlying supply chains and which components to use. Foxconn has also tied up with Ohio-based Lordstown Motors (RIDE.O) in the United States; its factory is already making electric pickup trucks and could start supplying to other American brands within a year.

☆ The $360 billion electric car battery market will determine the fate of electric vehicles
▼ + stars: | 2023-01-03 | by ( Alexa St. John | ) www.businessinsider.com time to read: +14 min

There's also money to be made: The EV battery market could hit $360 billion by 2030, according to McKinsey. At Insider, we've looked at white-hot EV battery technologies that give automakers the EV performance they need at the price their customers want. We've investigated how automakers are securing enough battery supply, especially amid the call for domestic sourcing brought on by requirements in President Joe Biden's climate bill. It just led a $400 million investment into the little-known EV battery startup that could make it work. The soon-to-be $339 billion battery industry is on a hiring tear to power the shift to electric cars.

☆ Fast-Fashion Brands Like Zara, Shein Create Mountains of Waste From Holiday Shopping, Returns
▼ + stars: | 2022-12-22 | by ( Gad Allon | ) www.businessinsider.com time to read: +12 min

A report by the Ellen MacArthur Foundation found that, globally, less than 1% of used clothing is actually recycled into new clothes. Recycling clothes is expensive, and the existing technology isn't adequate to handle the volume needed to make a difference for the planet. While recycling clothing can be expensive, there are some companies that have figured out a way to limit waste by recycling. Time to be honestIn order to fix fast fashion, companies need to start being more transparent about their sustainability practices. It also ensures that the waste companies produce is out in the open.

☆ California invested an enormous amount of money into getting EVs on the road, but practically nothing when it comes to dealing with the waste: 'It's totally like the Wild West.'
▼ + stars: | 2022-12-11 | by ( Hanna Kang | ) www.businessinsider.com time to read: +13 min

"It's totally like the Wild West," said Zora Chung, co-founder of ReJoule, Inc., a startup project based in Signal Hill that is exploring repurposing used batteries from EVs. However, there are no EV battery recycling plants that exist in California, nor tried-and-true recycling programs in place to deal with the fallout. Currently, the company has used batteries deployed at the American Museum of Ceramic Art in Pomona, where solar panels feed electricity into the used battery storage units. Charging station for electric and hybrid cars using solar panels to generate electricity to charge car batteries. "Imagine if it just took you one full work week to qualify one used battery," Chung said.

☆ Fact Check-Pepto-Bismol not a proven treatment for COVID-19
▼ + stars: | 2022-12-09 | by ( Reuters Fact Check | ) www.reuters.com time to read: +5 min

Pepto-Bismol, the familiar pink over-the-counter medicine, might be expected to ease diarrhea symptoms in people with or without COVID-19. The claim that “big pharma” is hiding the benefits of Pepto-Bismol as a treatment for COVID-19 is part of a narrative that COVID-19 was manufactured for the pharmaceutical industry as a source of profit, previously debunked by Reuters (here). Bruce Yacyshyn, an adjunct professor at the University of Cincinnati and co-principal investigator of the Pepto-Bismol clinical trial, told Reuters via email that there was a valid scientific reason to test the medication in the context of COVID-19. But it remained as yet an “unproven treatment” for the virus because “no placebo controlled, randomized clinical trial data is yet available for this drug in this indication.”WHY PEPTO-BISMOL? There is no scientific evidence that Pepto-Bismol provides any benefit as a treatment for COVID-19, and a clinical trial testing that question has not yet produced results.

☆ Remote Work Is Gutting Downtowns, Will Cost Cities $453 Billion
▼ + stars: | 2022-12-06 | by ( Emil Skandul | ) www.businessinsider.com time to read: +13 min

Even 2 1/2 years later, most city downtowns aren't back to where they were prepandemic. Without more-robust policies to address failing downtowns, cities are going to start hurting. The increased cancellations of office leases have cratered the office real-estate market. Since 2016, only 112 commercial office spaces in the US have been converted, while 85 projects are underway or have been announced, according to CBRE's data. The birth of the central social districtTo avoid a commercial real-estate apocalypse, cities will need to streamline conversions.

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