DIRS.INFO The most relevant business & tech news

☆ Gannett sues Google, alleging it has an online ad monopoly
▼ + stars: | 2023-06-20 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +3 min

CNN —Gannett, the largest newspaper publisher in the United States, is suing Google, alleging the tech giant holds a monopoly over the digital ad market. Gannett argues in court documents that Google and its parent company, Alphabet, controls how publishers buy and sell ads online. “The result is dramatically less revenue for publishers and Google’s ad-tech rivals, while Google enjoys exorbitant monopoly profits,” the lawsuit states. Google controls about a quarter of the US digital advertising market, with Meta, Amazon and TikTok combining for another third, according to eMarketer. That means publishers often rely at least in part on Google’s advertising technology to support their operations: Gannett says Google controls 90% of the ad market for publishers.

Persons: CNN —, Gannett, Michael Reed, ” Reed, ” Dan Taylor, ”, ” Taylor Organizations: CNN, CNN — Gannett, Google, USA, Meta, Gannett, ” “, European Union, Justice Department Locations: United States, New York

☆ Black Tech Twitter, trans users and more marginalized groups flock to Bluesky
▼ + stars: | 2023-05-08 | by ( Daysia Tolentino | J.J. Mccorvey | ) www.cnbc.com time to read: +9 min

Her first objective was to get her community, Black tech Twitter, onto Bluesky. Once Black Twitter users started moving to Bluesky, Aveta said, others wanted to follow. Some signs indicate a slowdown among Black Twitter users that predates Elon Musk's purchase of Twitter last year. Aveta said she prioritized moving the Black tech community to Bluesky first to combine social appeal with technical knowledge. Pariss Chandler, the organizer of Black Tech Twitter and the founder of the recruitment platform Black Tech Pipeline, said diversity, equity and inclusion should be considered early in a platform's launch.

☆ The creator economy is a $250 billion market, according to Goldman Sachs analysts. Here are 4 other takeaways from their 30-page report.
▼ + stars: | 2023-05-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. Investment in creator-economy startups is decliningNot all aspects of the creator economy have grown unfettered. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."

☆ The creator economy could be a $250 billion industry, a Goldman Sachs report says. Here are 4 other takeaways.
▼ + stars: | 2023-05-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. As the industry continues to take hold, Goldman Sachs released in April a report that maps out the creator economy, estimating its size and predicting key platform and engagement trends. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."

☆ ChatGPT and Generative AI in Media and Advertising: With Use Cases Set, the Battle for Hearts and Minds Begins
▼ + stars: | 2023-04-19 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising. As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions such as mockups and copywriting. The need for intermediate agencies would diminish as platforms could use generative AI technology to create business ads themselves. Although the negative sentiment around AI continues to build, according to Morning Consult 52% of consumers believe that generative AI will stick around. Want to learn more about ChatGPT and Generative AI in Media and Advertising?

☆ Newsletters are helping these companies save money and bring a personal touch into their marketing strategies
▼ + stars: | 2023-03-31 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small-business owners say email marketing is one of the most cost-effective ways to reach an audience. These growing companies share how they saved money and were able to make more personal connections through email marketing. According to eMarketer, 67% of marketing professionals are investing in email marketing, and 48% of millennial consumers prefer to receive deals from brands via email. It gives businesses a direct pipeline to their audienceCollecting customer information is one of the most valuable aspects of email marketing, McNair said. "If you're not doing email marketing, you're leaving really important money on the table."

☆ The Evolving Payments Purchasing Chain: How Pressures Are Changing the Ecosystem
▼ + stars: | 2023-03-21 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Insider IntelligenceThe changing economic landscape is leading to consolidation and a stronger focus on innovation. The rise of digitization and noncard payment methods could pose a large threat to issuers' transaction-based revenues. What is abundantly clear is that the diversification of the payments landscape paired with the threat of new regulation is creating more opportunities for the savvy consumer. Curious to learn more about the evolving payments purchasing chain? Click here to purchase The Payments Ecosystem collection.

☆ Powering the Point-of-Sale: How Providers Are Building Cost-Effective Solutions
▼ + stars: | 2023-03-21 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

As the landscape of market leaders shifts, we forecast that the US point-of-sale (POS) terminal installed base will grow from 17.3 million this year to 20.2 million in 2026, largely due to providers upgrading technology. Another strong contender to keep an eye on is mobile POS (mPOS). We project that the US mPOS market will grow at a 14.1% three-year compound annual growth rate through 2026, making up 47.2% of the US terminal market that year. As a result, providers are more focused than ever to create a one-stop shop that meets business needs beyond payments. Innovation is at the forefront of POS as the merchant and consumer needs for all-in-one solutions mount.

☆ Payment Channels and Types of Transactions
▼ + stars: | 2023-03-21 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Ongoing ecommerce growth is pushing payment providers to make efficient and inexpensive digital payment solutions their top priority despite the ever-changing post-pandemic landscape. By the end of 2026, brick-and-mortar will still account for $4 in $5 spent in retail—making it a critical investment for payment providers despite being less flashy than ecommerce and emerging digital channels. In order to keep shoppers in-store, merchants must broaden their accepted payment methods by allowing proximity mobile payments; contactless cards; buy now, pay later; and account-to-account payment options. As a result of this uptick, payment providers must invest in their mobile shopping and buying experience. Curious to learn more about payment channels and types of transactions?

☆ The State of Payment Methods: More Choice and Economic Changes Are Affecting Consumers Spend
▼ + stars: | 2023-03-21 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Although debit still reigns supreme, with consumer preferences moving toward digital, cash and checks will continue to be displaced in the US. But even though cash usage is dwindling, the Federal Reserve reports that 79% of US adults still hold cash daily. Cash and check usage may be dwindling, but debit and credit cards are seeing upticks among economic uncertainty. As consumers become more concerned about the economy and job security while also steadily adopting new digital solutions, we are seeing shifts away from traditional payment methods. Curious to learn more about the state of payment methods?

☆ The Evolving Payments Purchasing Chain: How Digitization and Economic Pressures Are Changing the Ecosystem
▼ + stars: | 2023-03-16 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Insider IntelligenceThe changing economic landscape is leading to consolidation and a stronger focus on innovation. Both large and small players in the space can adapt their products to address current market needs and press on toward digitization. The rise of digitization and noncard payment methods could pose a large threat to issuers' transaction-based revenues. Curious to learn more about the evolving payments purchasing chain? Click here to purchase The Payments Ecosystem collection.

☆ Powering the Point-of-Sale: How Providers Are Building Cost-Effective Omnichannel Solutions
▼ + stars: | 2023-03-16 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

Another strong contender to keep an eye on is mobile POS (mPOS). These solutions offer businesses a portable and affordable turnkey alternative that can turn smartphones into payment terminals. We project that the US mPOS market will grow at a 14.1% three-year compound annual growth rate through 2026, making up 47.2% of the US terminal market that year. As a result, providers are more focused than ever to create a one-stop shop that meets business needs beyond payments. Innovation is at the forefront of POS as the merchant and consumer needs for all-in-one solutions mount.

☆ Payment Channels and Types of Transactions: Digitization, Integration, and the Economy
▼ + stars: | 2023-03-16 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

While most retail sales still occur in-store, digital is driving innovation as ecommerce grows. Ongoing ecommerce growth is pushing payment providers to make efficient and inexpensive digital payment solutions their top priority despite the ever-changing post-pandemic landscape. In order to keep shoppers in-store, merchants must broaden their accepted payment methods by allowing proximity mobile payments; contactless cards; buy now, pay later; and account-to-account payment options. As a result of this uptick, payment providers must invest in their mobile shopping and buying experience. Curious to learn more about payment channels and types of transactions?

☆ The State of Payment Methods: More Choice and Economic Changes Are Affecting How Consumers Spend
▼ + stars: | 2023-03-16 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

☆ 6 ways shopping sites trick you into buying more
▼ + stars: | 2023-02-19 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com time to read: +10 min

Online retailers use psychological tricks and tools to get consumers to make purchases. But we're shopping online now more than ever before, and these subtle nudges are starting to feel more widespread. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.

Several of this year's Grammy nominees, including "abcdefu" singer Gayle and R&B artist Muni Long, rose in popularity after influencers and everyday users posted TikTok videos with their music. Even as the music industry gathers in Los Angeles to celebrate artists and their songs at Sunday's Grammy awards, the relationship between hitmaker TikTok and music labels is showing signs of strain. As deals with the major music companies expire, the labels are looking to receive some of TikTok's ad revenue, according to Tatiana Cirisano, music industry analyst for Midia Research. One music industry insider, who spoke on condition of anonymity, said "it’s open to interpretation" why this is happening now. "TikTok has become really integral to the way that younger people relate to music, discover music and consume it,” Cirisano said.

☆ How shopping sites are using psychology to trick you into spending more — and 3 ways to avoid them
▼ + stars: | 2023-01-31 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com time to read: +10 min

Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.

☆ Artifact: Instagram's founders are back with a new app
▼ + stars: | 2023-01-31 | by ( Jennifer Korn | ) edition.cnn.com time to read: +2 min

New York CNN —More than four years after Instagram’s founders left the company, they’re back with a new app. Kevin Systrom and Mike Krieger on Tuesday announced the launch of Artifact, an app that promises “a personalized news feed” powered by artificial intelligence. Unlike Instagram, the app is more focused on articles rather than photos. A main feed will display popular articles from large media organizations down to smaller bloggers, and a user’s feed will grow more personalized based on what they click on. Jim Bennett/WireImage/Getty ImagesAfter launching Instagram together in 2010, Systrom and Krieger sold the app to Meta for $1 billion in 2012.

☆ BC Partners to acquire account-based marketing firm Madison Logic
▼ + stars: | 2022-12-29 | by ( Chibuike Oguh | ) www.reuters.com time to read: +2 min

NEW YORK, Dec 29 (Reuters) - Private equity firm BC Partners said on Thursday it has agreed to acquire a majority stake in Madison Logic, a provider of business-to-business digital marketing services. Terms of the deal were not disclosed, but a person familiar with the matter told Reuters the transaction valued Madison Logic at about $750 million. BC Partners is acquiring Madison Logic from Clarion Capital Partners, a New York-based private equity firm that had acquired the company in 2016. Madison Logic helps businesses track and target enterprise customers with digital marketing to generate sales. Spending on business-to-business digital marketing constitutes a small but growing part of the nearly $300 billion U.S. digital advertising market.

☆ Google will soon kill the cookie, and 2023 will be the year to show whether the technology invented to replace it can save the ad industry's revenue
▼ + stars: | 2022-12-22 | by ( Ryan Joe | ) www.businessinsider.com time to read: +7 min

The loss of the cookie and other ways to identify people online has caused ad revenue to crater. "Too soon to say, but the platforms don't like it," said David Temkin, a Google executive who focuses on ads privacy. "Clean rooms we think are promising because they can respect user privacy," Temkin said. He notes that clean rooms can be slow and expensive. The prevalence of retail media already jumpstarted the need for clean rooms in 2022, said Scott Howe, CEO of LiveRamp, which provides clean rooms and identifiers.

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ Twitter will lose over 32 million users by 2024 as Elon Musk's takeover causes more hate speech and technical problems, report says
▼ + stars: | 2022-12-15 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Twitter could lose over 32 million users in the next two years, Insider Intelligence found. download the app Email address By clicking ‘Sign up’, you agree to be contacted by Insider Inc. and receive emails from Insider Intelligence and eMarketer (e.g. Twitter could lose more than 30 million users in the next two years after Elon Musk took over in November, data from Insider Intelligence showed. Users will abandon the platform as frustrations over mounting technical issues and increased hate speech and offensive content flood the platform, Insider Intelligence said. The forecast for Twitter ad revenue growth was also cut to "essentially flat," over the next two years, Insider Intelligence said.

☆ Even Elon and Zuck don't have the juice to make an all-in-one 'super app' happen
▼ + stars: | 2022-12-14 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +7 min

Mark Zuckerberg and Evan Spiegel harbor super app ambitions; Microsoft reportedly wants to build its take on a super app that would rival Google. At Facebook's parent company Meta, "super app" is a taboo word precisely because it's too abstract, Insider's Kali Hays reported last month. A newcomer super app has a tougher sell accessing this sophisticated, less trusting type of user. Silicon Valley's gatekeepers stand in the way of the super app dreamUS tech firms harboring super app ambitions will need to fend off their own regulators, overseas regulators, and Apple's App Store. As the CPP Investments white paper notes, super apps "can be thought of as operating platforms for mobile devices."

Black users have long been one of Twitter’s most engaged demographics, flocking to the platform to steer online culture and drive real-world social change. But a month after Elon Musk took over, some Black influencers are eyeing the exits just as he races to shore up the company’s business. And while there is no hard data on how many Black users have either joined or left the platform over that period, some prominent influencers say they’re actively pursuing alternatives. Some signs indicate a slowdown among Black Twitter users that predates Musk. “It’s crippling to the economies of cities when Black folks leave, platforms when Black folks leave, entertainment sites when Black folks leave,” she said.

Warner Bros. Pictures, film subsidiary of Warner Bros. "We're spending more money this year than we've ever spent historically," Warner Bros Chief Executive David Zaslav told a conference call. Warner Bros posted a third-quarter loss of $2.3 billion, or 95 cents a share, which includes $1.5 billion in pre-tax restructuring charges. Warner Bros Discovery, home to hit franchises such as "Batman" and "Euphoria," added 2.8 million new streaming subscribers in the third quarter, bringing its total to 94.9 million. A merger of HBO Max and Discovery+ will debut on an accelerated timetable, in spring of 2023.

Search resuls for: "eMarketer"

25 mentions found