Time Studios has become Time's biggest driver, generating more than $100 million, or 25% of its revenue.
In its most ambitious move yet, Time Studios is also making a push into fictional storytelling.
Ian Orefice, president and COO, Time and Time Studios TimeIan Orefice, president and COO of Time and Time Studios, sees scripted as a "massive opportunity.
The Benioffs' support has allowed Time Studios to deficit-finance, or self-fund, about half its doc projects, enabling it to move at startup speed.
Time Studios also has a huge promotional advantage in Time's existing audience of some 100 million readers and followers on social media.