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☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
▼ + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.

Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare

☆ A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
▼ + stars: | 2024-08-31 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +7 min

But she said social media just isn't what it used to be. As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement. The company has a website dedicated to resources for Instagram creators, including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term.

Persons: —, Bree Rose, Rose, Instagram, she's, Zers, Goldman Sachs, Julia Broome, It's Organizations: Service, Business, Social, Mental Health Locations: Washington, Mexico, France, Los Angeles

☆ Gen Z Loves Kamala More Than Biden. but It's Not an Obama 2008 Repeat.
▼ + stars: | 2024-08-27 | by ( Daniel Cox | ) www.businessinsider.com time to read: +13 min

Back in 2008, the Obama campaign made an unprecedented effort to target young voters. In critical swing states like Pennsylvania and Nevada, young voters were more likely to report being contacted by the Obama campaign than older voters were. The issues that fire up young voters are increasingly out of step with the interests of an older, more moderate electorate. Young women have grown more liberal, and young men have become noticeably more sympathetic to the GOP. Related storiesSo to court America's young voters, Harris needs to appeal to their desire for something new.

Persons: Kamala Harris, Tamara Keith, Harris, Obama, Joe Biden, Gen, They're, Zers, Gen Z, Hunter, Trump, David Shor, Young, Biden, she's, Hillary Clinton's, —, Hillary Clinton, Joe Biden's, Harris doesn't, Tim Walz, Melanie, Camilla Harrison, hadn't Organizations: NPR, Obama, Democratic, Democrats, Pew Research Center, Trump, Gallup —, Pew, Democratic Party, Politico, Younger Democrats, GOP, Wall Street, New York Times, Monmouth University, Democratic National Convention, The New York Times, Biden Locations: Iowa, Pennsylvania, Nevada, American, Michigan, Siena, Florida

☆ Insider Today: The Hamptons of Florida
▼ + stars: | 2024-08-24 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +7 min

This week's dispatchView of Inlet Beach, Florida, one of the communities that makes up "30A" Courtesy of the Blankenship GroupMeet the "Hamptons of the South"A 26-mile stretch of Florida highway has been a well-kept secret for years. Sitting between popular spring break locales Destin and Panama City Beach, the 30A beaches comprise a few towns: Rosemary, Santa Rosa Beach, and Seaside. Despite the influx of interest and visitors, Kemp Stewart, a luxury rental owner who's seen 30A blow up in popularity, said that the beach towns' appeal has remained the same. No more night sweats : We found the three best cooling pajama sets for women to help hot sleepers chill out. AdvertisementMore of this week's top reads:The Insider Today team: Jordan Parker Erb, editor, in New York.

Persons: —, Suzanne Hayes, it's, Dan Latu, Kemp Stewart, who's, It's, Kemp, Ben Affleck, Jennifer Lopez, Monica Schipper, Affleck, Jenny Chang, Rodriguez, Monica Humphries, Natalie Ammari, Zers, they're, Warner, Kevin Costner's, Max, Air McNair, docuseries, Steve McNair, Rebecca Zisser, Skip, we've, Jordan Parker Erb, Dan DeFrancesco, Lisa Ryan, Amanda Yen Organizations: Service, Business, Panama City Beach, BI, Warner Bros, Apple, Labor Locations: Florida, Beach , Florida, Gulf, Mexico, Panama, Santa Rosa Beach, Seaside, Redfin, New York, New York City

☆ Gen Z women are leaning into office-inspired clothing — but they're not wearing it to the office
▼ + stars: | 2024-08-23 | by ( Amanda Yen | ) www.businessinsider.com time to read: +8 min

Quang attributes the unexpected virality to a digital trend that first appeared at the end of 2023: the office siren. AdvertisementGoogle Trends shows searches for the term "office siren" increased tenfold between the first week of May and the first week of August. The office siren is a polarizing character — a sexed-up appropriation of office wear, restyled and applied to contexts outside the office. "Obviously, I'm not wearing this to the office," Quang said. "The office siren is just a character I'm playing."

Persons: —, Julia Quang, Aritzia, Zers, Quang, Josephine Hansom, Hansom, Gen, Kirsten Classi, Zummo, she's, Corey Robinson, Abercrombie &, it's, Robinson, Heather McLean, McLean, Nancy Deihl, Gen Z, I'm Organizations: Service, Business, Brands, Abercrombie, Abercrombie & Fitch, New York University Locations: Quang, Canadian, America

☆ Only 15% of Gen Z regularly saves a portion of their paycheck—how to start saving more today
▼ + stars: | 2024-08-23 | by ( Jade Thomas | ) www.cnbc.com time to read: +1 min

Gen Z adults aren't saving their money. Only 15% of Gen Z regularly puts a portion of their paycheck into a savings account, according to a recent Bank of America survey. And just 1 in 5 Gen Zers are contributing to a retirement account. Gen Z is typically defined as those born between the years of 1997 and 2012. The good news: Gen Zers are still under 30, and have plenty of time to save money and develop smart financial habits.

Persons: Gen Z, Zers, Gen, it's, Douglas Boneparth, Winnie Sun, Sun, you've Organizations: of America, Sun Group Wealth Partners

☆ Gen Z Is Fighting Loneliness With Social Events, Clubs, Dinner Parties
▼ + stars: | 2024-08-22 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +10 min

The next day after work, Nagel-Mayberry made her way to the run club's local meeting point. Kong started looking for chess clubs near her in Los Angeles, but they were all for older men or younger children. Now, roughly 300 people between 21 and 35 attend LA Chess Club each Thursday evening. According to Eventbrite, book-club listings were up 24% in 2023 from the prior year, and themed book clubs, such as queer book clubs, saw an 82% increase in attendance. "The first book club was on a Wednesday, so I wasn't able to go to my run club," she told me.

Persons: Julia Nagel, Mayberry, Nagel, I've, Sheila Liming, Zers, Gen, Z, Michelle Kong, Kong, livestreaming, hankering, Liming, —, we're, Ben Bradbury, Eventbrite, Maya Aristimuño, aren't, Casa, Gen Zers, Mills Organizations: Electric Athletic Club, Friendship, Gallup, American Survey Center, LA Chess, Maristi Creative, Soho, GGA Partners, Soho House Locations: Chicago, Los Angeles, New York City, New York, Vicente, Soho

☆ Meet the millennials who got student-loan forgiveness and now have the freedom to save for retirement, grow their families, and consider going back to school
▼ + stars: | 2024-08-14 | by ( Ayelet Sheffey | Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +17 min

Scott M. Smith, 40, wasn't expecting student-loan forgiveness. Scott M. Smith, 40, received student-loan forgiveness through PSLF. AdvertisementThe freedom to go back to schoolFor Paul Smylie, 39, student-loan forgiveness means something else. Smylie's student-loan forgiveness is giving him the financial freedom to consider doing just that. In a rule first established under President Barack Obama, any student-loan borrower who can prove they are totally and permanently disabled is eligible for student-loan forgiveness.

Persons: Scott M, Smith, wasn't, — Smith, servicer, hadn't, —, who's, PSLF, Joe Biden's, Millennials who've, Zers, millennials —, Gen Xers —, Paul Smylie, Smylie, Gen Xers, Chloe Moore, Financial Staples, Keenan Casey, CiCora Leigh, Leigh, Cicora Leigh, Barack Obama, Beverley —, Beverley, Grayson Hofferber, Hofferber, they'll, that's, someone's, Casey Organizations: Service, Public, Business, Education Department, Federal Reserve, SAVE, Appeals, Associated Press, Gallup, Lumina Foundation, millennials, Financial, Army, University of Mississippi, Veterans Affairs, BI, Millennial Wealth Management Locations: Mississippi, Beverley, forbearance, deferment

☆ The Great Detachment is looming for employees, experts warn — especially for Gen Z
▼ + stars: | 2024-08-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

And Gen Zers, as the cohort associated with "quiet quitting" and a job being just a job, are leading the charge. "And then there's about 17% who are actively disengaged, they are unhappy. According to Gallup data this year, millennials and Gen Zers are seeing the biggest drop in engagement. Millennials have dropped seven points, from 39% to 32% being actively engaged, while actively engaged Gen Zers have dropped from 40% to 35%. The percentage of actively disengaged millennials has risen from 12% to 17%, while for Zoomers, it has increased from 13% to 14%.

Persons: Zers, Richard Wahlquist, It's, We've, Wahlquist, millennials, Millennials, Leena Rinne, Rinne, they're, I'm, hasn't, Khyati Sundaram, Sundaram, Gen Zs, Zs, Skillsoft, — Organizations: Service, Business, American Staffing Association, Gallup, Skillsoft, BI

☆ Gen Z isn't lazy — it just needs training, HR experts say
▼ + stars: | 2024-08-13 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

We tend to wind ourselves up about differences among boomers, millennials, and Gen Zers — sorry, Gen X, forgot to include you — even though many of the distinctions are made up. AdvertisementIt's easy to point to young workers and say they're no good at their jobs because, of course, they're often not as experienced as those doing the criticizing. "Mentorship will be huge with this generation," Toothacre said. So, some young workers' desire to focus more on their mental health and well-being could rankle some older workers and fuel why-didn't-I-think-of-that resentments. We're seeing less of them prioritize work, especially if they're not treated well," she said.

Persons: —, Zers —, Gen X, they're, Julia Toothacre, Toothacre, Thomas Roulet, Roulet, Jon Veasey, It's, Gallup Organizations: Service, Business, Cambridge University, YouTube, KPMG, Workers

☆ Millennial and Gen Z retirements might actually be OK while boomers and Gen X could struggle. It's due to how savings have changed over time.
▼ + stars: | 2024-08-13 | by ( Ayelet Sheffey | Madison Hoff | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Assuming no changes to Social Security benefits, 37% of Gen Z and 44% of millennials could experience retirement shortfalls, coming in below 47% of Gen X and 52% of boomers. One 68-year-old previously told BI that she cannot afford to retire and is living off her Social Security and salary. According to the report, only around 28% of US households would face retirement shortfalls if they retire at 70. "You can delay claiming Social Security and get a bigger benefit and inflation-adjusted benefit."

Persons: —, Gen Xers —, Zers, Gen X, X, Spencer, Morningstar, Xers, Gen Organizations: Service, Financial, Morningstar, Social Security, Business, Consumer, Alliance, Lifetime, Pensions

A glorious farewell to the 2024 OlympicsIt’s time to say au revoir to the 2024 Summer Olympics in Paris. Mark J. Terrill / APTeam USA eked out close wins in the men's and women's basketball finals, taking gold in the final weekend of the games. The men's team, which included all-stars LeBron James and Kevin Durant, brought home the fifth straight Olympic title for the Americans. Sunday's win by the women's team was its eighth straight Olympic gold. Other Olympic highlights:Trump campaign says it was hackedFormer President Donald Trump’s campaign has said it was hacked by an Iranian group.

Persons: H.E.R, Tom Cruise, Chili Peppers, Billie Eilish, Snoop Dogg, Dr, Dre, Team USA Stephen Curry, Mark J, Terrill, Steph Curry's, LeBron James, Kevin Durant, Sunday's, A'ja Wilson, Jordan Chiles, Naomi Baker, Cecile Landi, Romanian Ana Bărbosu, Macron, Emmanuel Macron, Léon Marchand, Pascal Le Segretain, “, ”, Trump, Donald Trump’s, Steven Cheung, Trump’s, ” Cheung, Kamala Harris, Harris, Willie Brown, Omar Al, Uvalde shooter’s, Armando Ramos, Salvador Ramos, Leila, Gen Alpha, Zers, Alpha Organizations: Phoenix, Team USA, USA, WNBA, U.S, Getty, International Olympic, Paris Olympics, NBC News, Politico, Microsoft, Islamic Revolutionary Guard Corps, Trump Organization, San Francisco, Trump, Trump . White, Israel Defense Forces, Hamas, Robb Elementary School, NBC Locations: Paris, Los Angeles, Venice, U.S, France, China, Romanian, Iranian, “, Montana, Trump, Gaza City, AFP, Israel, Gaza, , Texas

☆ Gen Z Women Are Getting Into Personal Finance Tips to Invest and Save
▼ + stars: | 2024-08-12 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +13 min

These women talk openly about being rich and wanting to help other women become rich too. She also launched a platform called Treasury, which says it has helped women invest over $80 million in the stock market. "I couldn't really find anyone who was teaching money the way that I wanted to learn it," Sacks said. And it's probably getting really smart about how you save money, taking the money that you are saving and investing it and building wealth." Young women, on the other hand, are turning to more tried-and-true tactics.

Persons: Dave Ramsey, Tori Dunlap, It's, Dunlap, Dow Jones, Simran Kaur, Rachel Rodgers, Z, Kaur, Zers, Haley Sacks, Sacks, Cartier, Kylie Jenner, Suze Orman, it's, they're, Rita Soledad Fernández Paulino, Leah Sheppard, Gen Zers, —, Rita Soledad Fernández Paulino Sacks, Kyla Scanlon, Scanlon, aren't, Fernández Paulino, weren't Organizations: Economic, Institute, Washington State, Carson College of Business, GameStop, Fidelity Investments, Federal Reserve's Survey, Consumer Finances Locations: Tacoma , Washington, Dunlap, Instagram, Zealand, York, California

Read previewAs a freshman at Penn State University, Ezra Gershanok was set on landing a job in consulting after graduation. Four Gen Z consultants told BI they were not in the industry for the long haul. Related storiesYet she doesn't expect the consulting industry will go hungry for workers because of the opportunities the experience can bring. AdvertisementShe said the learning opportunities can help some young consultants cope with the long hours and stress of the gig. Gen Z consultants said the hours are worth it as long as they pick up new skills.

Persons: —, Ezra Gershanok, There's, Gershanok, It's, he'd, Gen Zers, Vicki Salemi, Monster, Salemi, Gen, Jorge García Febles, I'm, PwC, it's, Spencer Rascoff, Surabhi Gupta Organizations: Service, Penn State University, Deloitte, McKinsey & Company, Business, Ritz Carlton, Consulting, McKinsey

Children born after 2010, Gen Alpha are the internet’s newest darlings. Gen Alpha’s hyper online manner of speaking has been dubbed “brainrot,” mostly by older Gen Zer’s who share spaces like TikTok with them. It evolves so quickly online.”With the new slang, Gen Alpha itself has gained a reputation. When older people try to use Gen Alpha slang, “It’s kind of embarrassing,” Beryl said. “Every single person throughout history has always complained about how the younger generations are ruining language with their made-up slang,” Aleksic said.

Persons: Gen Z’s, ”, ” Everyone’s, Gen Alpha, Zer’s, Camille Nisich, “, We’re, Michael Petersen, Beryl, he's, Michael Petersen “, Adam Aleksic, you’ve, Alpha, Michael Bay, it’s, It’s, Z’s, Kai Cenat, Fanum, Marigold, cuz, ” Aleksic, Aleksic, Neal Broverman, Calvin, ” Nisich, ” Beryl, They’re, ” Neal Broverman, Neal, Zers, “ There’s, “ It’s Organizations: Alpha, Hollywood, bae ”, Google Locations: Roblox, “, Marigold, “ Ohio, Ohio, Tennessee

☆ Meet the Gen-Zers and millennials working summer jobs on top of their 9-to-5s: 'It's helped me feel happier, more relaxed.'
▼ + stars: | 2024-08-10 | by ( Morgan Smith | ) www.cnbc.com time to read: +6 min

Laquintano, 28, started working there with her older sister when she was 16 to kill time while she was off school. She works at Rita's with her younger brother, Andrew, who is home from college for the summer. As a remote employee, Fullerton says working at Bird & Betty's has also given him a much-needed social outlet. Oddly enough, working more has helped me feel happier, more relaxed." Alvarado spends her summers working as a camp counselor at the Kickapoo Kamp for Girls in Kerrville, Texas.

Persons: Gen Zers, millennials, Anna Laquintano, she's, Rita's, Laquintano, I've, it's, Andrew, Pat Fullerton, Betty's, Fullerton, he'll, Krystal Alvarado, She's, Alvarado Organizations: Fullerton, it's, American Heritage Federal Credit Union, CNBC, Bird, Start, Girls Locations: Beach Haven , New Jersey, Rockledge , Pennsylvania, Philadelphia, Rita's, Italian, New Jersey, Beach, Fullerton, Hoboken , New Jersey, Texas, Alvarado, Hidalgo County, South Texas, Kerrville , Texas

☆ Gen Z isn't impressed by Tesla cars. That should worry Elon Musk.
▼ + stars: | 2024-08-09 | by ( Jaures Yip | ) www.businessinsider.com time to read: +5 min

A recent survey of Morgan Stanley's 2024 interns found that the "Tesla 'cool factor' is cooling" among Gen Zers in the US. Despite competition in the EV market becoming stiffer than ever, Tesla has not majorly refreshed its aging car models in years. AdvertisementInstead, Musk has been pivoting Tesla's future toward robo-taxis, but Gen Z doesn't seem interested. Robo-taxis will likely not be Tesla's saving grace, as 51% of Gen Z interns surveyed said they thought owning or leasing a car would still be necessary by 2030. AdvertisementAnd, for the Gen Z interns surveyed, it probably won't be an EV at all.

Persons: —, Morgan Stanley's, Zers, Morgan Stanley, Mercedes, Ivan Drury, Elon Musk, Drury, Gen Zers, Tesla, Musk, Z Organizations: Service, BMW, Business, EV, McKinsey Locations: Edmunds, Ukraine

☆ These are the 5 luxury items China's Gen Z is going nuts for, a retail expert says
▼ + stars: | 2024-08-08 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +7 min

Related storiesThat makes sense because, per Germano, Gen Z Chinese buyers are less logo-orientated than their parents' generations. Saint LaurentGermano's third pick was the Saint Laurent Niki Medium bag, which retails for $3,150. Yves Saint LaurentThe Saint Laurent Le 5 à 7 Hobo handbag, which retails from $1,750 to $5,100, is another one of Germano's picks. Jeremy Moeller/Getty ImagesMaison Margiela's Replica sneakers are trendy among Chinese Gen Z-ers, Germano said. Like the understated Saint Laurent Le 5 à 7 Hobo, Maison Margiela's Replica sneakers are simple and discreet enough for everyday use.

Persons: —, Zers, Antonello Germano, Z, GG Marmont, Gucci, Marmont, Edward Berthelot, Germano, Gucci Horsebit, Jeremy Moeller, Gen, millennials, Laurent Niki, Saint Laurent Germano's, Saint Laurent Niki, Saint Laurent, Laurent Le, Yves Saint Laurent The, Yves Saint Laurent The Saint Laurent Le, Germano's, Laurent, Burberry, Hugo Boss, Bernard Arnault's LVMH, Louis Vuitton, Maison, Saint Laurent Le Organizations: Service, Daxue Consulting, Business, Getty, Saint, Yves Saint Laurent The Saint, tote, Bloomberg, Swatch, Dior Locations: China, Givenchy, Japan, Miami

☆ Gen Z Loves the Gym; That's a Problem for Chains Like Planet Fitness
▼ + stars: | 2024-08-08 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

Advertisement"As much as we think that our country is obese or unhealthy, there's another whole side who are into their fitness," Taylor said. Taylor told me that strength training now makes up 90% of her routine. Gyms are quickly becoming Gen Z's favorite hangout spot — but there's just one problem with the fitness boom. Chains like Planet Fitness rely on members never showing up; the gyms aren't built for Gen Z. Planet Fitness, the most popular gym franchise in the US, has on average 6,500 members per gym.

Persons: Britt Taylor, Taylor, Gen, aren't, Les Mills, Gen Z, who's, Z's, they've, Kayla Itsines, Christian Guzman, Whitney Simmons, Simeon Panda, Casey Johnston, Johnston, Sarah Ryan, Ryan, Amrita Bhasin, Bhasin, Britt, it's, Jim Thomas, Gen Zers, It's, Renel Scarlett, didn't, Amelie Desai, I've, Desai, Scarlett, Bassem Mostafa Organizations: Boca, McKinsey, ABC, American College of Sports, Gen, YouTube, Weightlifting, Fitness Management, Health, CNN, Works Health Club, Health & Fitness Association, GlobeMonitor Market Research Agency Locations: Boca Raton , Florida, California, Portland , Maine, Maine, Portland, American

☆ Gen Z convinced me to buy trendy ballet flats. They never left my closet.
▼ + stars: | 2024-08-07 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Read previewI scrolled through designer websites, searching for the perfect ballet flats. I lusted over a $1,170 pair of slippers from Miu Miu but couldn't justify the purchase for obvious reasons. I dreamed of these expensive Miu Miu shoes before settling on a pair from Target. I loved my ballet flats when I styled them, but did I need to own them in the first place? Making the most of my purchaseI'm unsure how much longer ballet flats will be considered chic.

Persons: —, Miu Miu, Sam Edelman's, I'd, pang, Jeremy Moeller, Paris Hilton, Rihanna, Hilton, Kim Kardashian, Jeffrey Campbell's Lita, Miu Miu's, Gen Zers, TikTok, chunky Mary Janes, Amanda Krause, Carolyn Mair, Gen Z, There's, Mair, Lita, " Mair Organizations: Service, Target, Business, Getty, Footwear News, Paris, PhotoNews, Inc, Converse Locations: Lyst

☆ Gen Z might be the luckiest homebuying generation. Here's where they're scooping up homes.
▼ + stars: | 2024-08-06 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +5 min

A new SmartAsset analysis found that Gen Z bought homes in 2023 at the fastest rate in the Indianapolis, St. Louis, and Cincinnati metro areas — and the slowest in California and the Northeast. The median property value for these 2,266 new Gen Z homeowners in Indianapolis was $225,000, while the median income was $65,000. Related storiesA slightly lower percentage of Gen Z bought homes in St. Louis last year at just below 1.6% or 2,649 people. Other metro areas seeing higher rates of new Gen Z homeowners included Jacksonville, Virginia Beach, and Kansas City. Intuit Credit Karma found in January that nearly a third of Gen Z adults live with their parents.

Persons: —, homeownership, Z, Louis, Gen Zers, X, Gen, Redfin, Xers, Gen Z, millennials, homebuyers, Karma Organizations: Service, Business, Kansas City, YouTube, Pew Research Center, Intuit, Bank of Locations: Midwest, Indianapolis, St, Cincinnati, —, California, homebuyers, Jacksonville, Virginia Beach, Kansas, Homebuyers, Detroit , Cleveland, Pittsburgh, Texas, San Francisco , New York City, Los Angeles, Boston, San Francisco, Bank of America

☆ How Gen Zers can beat negative stereotypes in a tough job market
▼ + stars: | 2024-08-05 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Read previewEveryone is likely to face challenges early on in their career, but Gen Zers feel they're discriminated against — largely because of their age. Gen Zers are seen as the cohort most likely to write their résumés and cover letters with the help of ChatGPT and other AI services. A Gen Z creator was the first to coin the term " lazy-girl job." The workforce's expectations are shifting; it's not just the impact of "Gen Z particulars," she added. "I applied to hundreds of roles before landing a job at Applied, which eventually led to my becoming CEO," she said.

Persons: —, Gen, Khyati Sundaram, Sundaram, Gen Zers, they've, Gen Z, it's, Zers, There's Organizations: Service, Business, Times

☆ Insider Today: Mark Cuban vs. Big Pharma
▼ + stars: | 2024-08-04 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

But first: Big Tech reporting for duty. AdvertisementEven before Amazon, Apple, Meta, and Microsoft reported earnings, investors' focus was clear. Meta CEO Mark Zuckerberg didn't shy away from his intention to keep plowing money into AI, but investors didn't mind. Softening demand from shoppers for Amazon led to a miss in reported net sales and a weaker-than-expected sales forecast for the third quarter. Also read:Getty Images; Jenny Chang-Rodriguez/BIMark Cuban's pharma missionIn 2022, Mark Cuban launched a low-cost online pharmacy with the goal of cutting drug prices for consumers.

Persons: —, Jeff Bottari, Rebecca Zisser, Tesla, Mark Zuckerberg, iStock, That's, Gen, Zers, Tyler Le, Tetiana Lazunova, Jenny Chang, Rodriguez, Cuban's, Mark Cuban, somebody's, Emily Durham Organizations: Service, Business, Big Tech, Getty Images, Apple, Meta, Microsoft, Apple Intelligence, Amazon, pharma, Cuban's pharma, Cost, Pfizer, Novo Nordisk Locations: China

☆ Assigned desks are now a work perk — and Gen Zers are making themselves right at home
▼ + stars: | 2024-08-03 | by ( Alexandra Bacon | ) www.businessinsider.com time to read: +7 min

Read previewWhen Maïa Maury, 25, started a new job in the US, she was happy to find that it came with her own assigned desk. AdvertisementWhile an assigned desk used to be a given in an office, the pandemic ushered in an era of hot desking and working from home. Now, cubicles and assigned office desks are more of a novelty, meaning those lucky few who get one are sometimes keen to make the most of it. AdvertisementAnother Gen Zer, Zernab Saeed, wanted to make the most of having a personal office desk in her first job out of college. Many companies are still shifting toward reducing office space, leaving fewer opportunities for people to enjoy having their own desks.

Persons: —, Maïa Maury, who'd, hoover, Maury, Zernab Saeed, Zernab, Zernab Saeed Saeed, she's, there's, Caitlin Turner, HOK, Turner, Gen Zers, Gen, it's, Leonora Georgeoglou Organizations: Service, Business Locations: French

☆ Gen Z is transforming office email etiquette — but it could backfire
▼ + stars: | 2024-08-01 | by ( Mikhaila Friel | ) www.businessinsider.com time to read: +4 min

Related storiesAthwal said that the change in etiquette extends beyond out-of-office emails. He said he noticed the change in Gen Z résumés, regular work emails, and Microsoft Teams messages. Daniel Harris, a director at the recruitment firm Robert Walters, told BI that he, too, noticed Gen Z employees signing off emails with fun and informal taglines. Paola Accettola, CEO of the consultancy True North HR, also said that fun out-of-office emails should usually be reserved for coworkers only. Still, it can present problems if a colleague or client misinterprets what is meant to be a funny out-of-office email or email sign-off," she said.

Persons: —, Gen Z, Lucas Botzen, Gen, Steven Athwal, Zers, Athwal, Z, Daniel Harris, Robert Walters, Harris, Botzen, Paola Accettola Organizations: Service, Business, Guardian, Microsoft, Barclays, True

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