Elon Musk hit out at brands that have pulled their advertising from X after he endorsed an antisemitic conspiracy theory on the social media platform.
Mr. Musk apologized for the post at the DealBook Summit in New York on Wednesday, but said that the advertisers were attempting to “blackmail” him.
His message for those brands was simple: “Don’t advertise” and used an expletive multiple times to emphasize his point.
About 200 big advertisers, including Disney, Apple and IBM, stopped spending on X after Mr. Musk agreed with a post that accused Jewish communities of pushing “hatred against whites that they claim to want people to stop using against them.” If the freeze continues, it could end up costing the company up to $75 million this quarter, according to internal documents seen by The New York Times.
Although Mr. Musk acknowledged that an extended boycott could bankrupt X, he suggested that the public would blame the brands rather than him for its collapse.
Persons:
Elon Musk, Musk, ”
Organizations:
Disney, Apple, IBM, The New York Times
Locations:
New York