In 2018, the company’s enterprise value was equivalent to 3 times estimated revenue for the year ahead, according to Refinitiv.
One way to make sense of that is to break Apple’s valuation into parts.
Deduct that from Apple’s enterprise value, and investors are pricing the services business at $1 trillion, around 10 times forecast revenue.
Whether it’s justified, though, depends on what services Apple is peddling, and how steady and subscription-like they are.
If 20% of Apple’s services are cyclical, for example, and investors put the same multiple of sales as those peers, the company's fair share price drops 5%.