DIRS.INFO The most relevant business & tech news

If approved, it would have been the first new treatment for PTSD in more than two decades. Lykos Therapeutics had asked the FDA to approve the drug as part of a treatment regimen, given alongside talk therapy. Lykos Therapeutics had asked the FDA to approve the drug as part of a treatment regimen, given alongside talk therapy. Lykos added that the agency expressed concerns similar to those raised during the advisory committee meeting in June. Davis Institute for Psychedelics and Neurotherapeutics, said he doesn’t think the FDA decision will hinder the development of psychedelics for mental health disorders, including PTSD.

Persons: “, ”, Holly Fernandez Lynch, Lykos, Amy Emerson, Sarah Silbiger, David Olson, Olson, ” Olson, Brian Barnett, ” Barnett, Joe Biden, Biden, Robert Califf, ” Lynch, psychedelics, David Rind Organizations: Drug Administration, Therapeutics, FDA, Lykos Therapeutics, University of Pennsylvania, Davis Institute for Psychedelics, Cleveland Clinic, Clinical Locations: U.S, White Oak, Md, Ohio

The S&P 500 advanced 0.47% to finish at 5,344.16. This week marked the most volatile week of 2024 for the market. The Dow on Monday tumbled 1,000 points, while the S&P 500 lost 3% for its worst day since 2022. At the Monday lows, the S&P 500 was down nearly 10% from its recent all-time high. It is not just equity markets that have had a volatile week.

Persons: Stocks, Spencer Platt, Jay Hatfield, ” Hatfield Organizations: Nasdaq, Dow Jones, Dow, Federal Reserve, New York Stock Exchange, Wall, Treasury, Capital Locations: U.S, unwind, Hatfield, “

☆ Flood insurance likely doesn't cover storm damage in your basement
▼ + stars: | 2024-08-09 | by ( Greg Iacurci | ) www.cnbc.com time to read: +5 min

Homeowners and renters insurance policies do not cover flood damage, however. Most people who have flood insurance get it through the federal government, via FEMA's National Flood Insurance Program, experts said. On average, about 30% of U.S. homes in the highest-risk areas for flooding have flood insurance, according to the University of Pennsylvania's Wharton Risk Center. Private insurers also offer flood policies and may offer higher coverage than FEMA's policies, according to the Insurance Information Institute. What basement items are covered by flood insurance?

Persons: Debby, Joe Raedle, Storm Debby, Miguel J, Rodríguez Carrillo, Johnson, Jessica Rinaldi, Kochenburger, Anna Moneymaker, NFIP, Don Griffin, Peter Kochenburger Organizations: Getty, Federal Emergency Management Agency, Homeowners, Flood Insurance, FEMA, University of Pennsylvania's Wharton Risk, Insurance, Boston Globe, Consumers, Lincoln, Washington DC, American, Casualty Insurance Association, CNBC, Southern University Law, Census Locations: Cedar Key , Florida, Charleston , South Carolina, U.S, Vermont, Washington ,, Washington, freezers

Expensive Big Mac meals and fears of surge pricing at grocery stores have put food chains and consumer product companies in politicians' crosshairs. Walmart , McDonald's and Kroger are just a few of the companies that have found themselves in the debate over high inflation in the 2024 election. Democrats — particularly those like Casey who are trying to win races in competitive swing states — are trying to capitalize on frustration against companies over inflation. (The source of the data is unclear, and McDonald's has denied that its average prices have risen that much.) The criticism could also add to the pressure companies face to show they can lower prices or offer value.

Persons: Elizabeth Warren, Bob Casey, Kroger, Rodney McMullen, —, Casey, Joe Biden, McDonald's, Kamala Harris, Donald Trump, Harris, Trump, Biden, Cait Lamberton, That's Organizations: Walmart, McDonald's, Kroger, Albertsons, House Republican, Taco Bell, Democratic, Republican, U.S . Bureau of Labor Statistics, University of Pennsylvania's Wharton Locations: Sens, McDonald's

☆ Breaking is making its Olympics debut in Paris. Just don’t call it breakdancing
▼ + stars: | 2024-08-06 | by ( Faith Karimi | ) edition.cnn.com time to read: +11 min

It might seem more like an artform than a sport, but breakdancing — known professionally as breaking — is making its Olympics debut this month in Paris. The Olympics adopted the same name to honor its culture and history and preserve its authenticity, Nifontov said. As breaking makes its Olympics debut, Cooper said a part of him fears it will lose some of the cultural qualities that make it a unique artform. Breaking events are scored on five factorsLike gymnastics or figure skating, breaking competitions are scored by a panel of judges. She eventually left her job at a global cosmetics company to focus on breaking and lives in New York City, where she trains.

Persons: breakdancing, Victor Montalvo, Victor, who’s, Michael Jordan, “, ” Montalvo, ”, Sergey Nifontov, James Brown, Richard Laird, Nifontov, Richard M, Cooper, ” Cooper, we’re, Brown, ” Nifontov, Robert Deutsch, Zack Slusser, Montalvo, Logan Edra, Yves Herman, it’s, …, Sunny Choi, Andrew Kelly, Jeffrey Louis, Jeffro, Louis, ” Louis, I’ll, ” Choi, I’ve, ” CNN’s Gonzalo Alvarado Organizations: CNN, CNN En Espanol, New York City, DanceSport Federation, New York City's, American Studies, Widener University, Olympics, USOC Media Summit, Paris, USA, Sports, Reuters, International Olympic, Olympic, USA’s, Team USA, University of Pennsylvania Locations: Paris, New York, China, France, Japan, Netherlands, South Korea, Ukraine, Kazakhstan, United States, New, Chester , Pennsylvania, Africa, Hollywood, Argentina, Leuven, Belgium, Mexico, New York City, Florida

☆ The Fed needs to make an emergency cut, says Wharton's Jeremy Siegel
▼ + stars: | 2024-08-05 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Fed needs to make an emergency cut, says Wharton's Jeremy SiegelJeremy Siegel, professor emeritus of finance at University of Pennsylvania’s Wharton School of Business and Wisdom Tree chief economist, joins 'Squawk Box' to discuss the latest market trends, state of the economy, why he's calling for emergency rate cuts from the Fed, and more.

Persons: Wharton's Jeremy Siegel Jeremy Siegel Organizations: University of Pennsylvania’s Wharton School of Business

☆ Wharton's Jeremy Siegel says Fed needs to make an emergency rate cut
▼ + stars: | 2024-08-05 | by ( Michelle Fox | ) www.cnbc.com time to read: +2 min

Wharton's Jeremey Siegel on Monday called on the Federal Reserve to make an emergency 75 basis-points cut in the federal funds rate after Friday's disappointing jobs report. On Friday, the jobs report showed slower growth than expected and an unemployment rate that moved higher to 4.3%, its highest since October 2021. That unemployment figure "blew through" the central bank's target unemployment rate of 4.2%, said Siegel, chief economist at WisdomTree. Siegel isn't concerned that an emergency cut will send the markets into a downward spiral. If the Fed does not make an emergency cut before September's meeting, the market will react badly, Siegel predicted.

Persons: Wharton's Jeremey Siegel, Monday, —, Siegel, Alan Greenspan, They've, we're Organizations: Federal Reserve, University of Pennsylvania's Wharton School Locations: WisdomTree

☆ A millennial dentist with $231,000 in student debt is worried he'll have to sell his home or get a second job if Biden's new repayment plan is axed
▼ + stars: | 2024-08-04 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +5 min

Related storiesShould the plan ultimately be blocked, David said he might have to sell his home or get a second job to afford higher student-loan payments again. But he's highly concerned about his fate with the SAVE plan up in the air. They cited an estimate from the Wharton School of the University of Pennsylvania that found the SAVE plan could cost $475 billion over 10 years. Are you enrolled in the SAVE plan and concerned about student-loan payments? Will student loans influence how you vote in the election?

Persons: David, David —, —, Joe Biden's, we've, you'll, he's Organizations: Service, Business, BI, Circuit, GOP, Education Department, Wharton School, University of Pennsylvania, SAVE Locations: recalculate

Mr. Shapiro has said his views have evolved in the years since writing an opinion essay critical of Palestinians when he was a college student. Mr. Shapiro, 51, has embraced his Jewish identity and been one of the Democratic Party’s staunchest defenders of Israel at a moment when the party is splintered over the war in Gaza. “Something I wrote when I was 20, is that what you’re talking about?” Mr. Shapiro told a reporter who asked him about it. He has also not shied away from criticizing college administrators over their response to campus antisemitism, including at the University of Pennsylvania. If Ms. Harris chooses Mr. Shapiro to be her running mate, he will become only the second Jewish vice-presidential nominee on a major-party ticket.

Persons: Josh Shapiro, Shapiro, Kamala Harris, ”, “, ” Mr, Mr, ” Ahmet Tekelioglu, Shapiro’s, Manuel Bonder, Harris, Joseph I, Lieberman, Al Gore, Jon Hurdle, Katie Glueck Organizations: Democratic Party’s, University of Rochester, Campus Times, Israel, Israeli Army, Cheyney University of Pennsylvania, Philadelphia Inquirer, Islamic, University of Pennsylvania, Jewish Locations: Horsham, Pa, Pennsylvania, Israel, Gaza, New York, United States, “, Philadelphia, Connecticut

☆ Rugby Olympic medalist Ilona Maher is taking on BMI and winning
▼ + stars: | 2024-08-02 | by ( Sandee Lamotte | ) edition.cnn.com time to read: +5 min

“I think you were trying to roast me, but this is actually fact — I do have a BMI of 30. Critics say the term BMI has become a societal judgment by lumping individuals into arbitrary categories that perpetuate misconceptions about body weight. “She could easily say, ‘I am in perfectly good health, so just take your BMI of 25 and shove it.’”That’s exactly the scenario facing Maher. Conversely, BMI can underestimate body fat in older adults and anyone who has lost muscle, according to the Harvard T.H. There is a movement in the medical profession to move away from crude BMI measurements in clinical practice.

Persons: Ilona Maher, ”, Maher, “, you’re, Christophe Petit Tesson, Shutterstock Maher, I’ve, that’s, Thomas Wadden, it’s Organizations: CNN, USA, Olympic, Olympics, BMI, Team USA, Australia, Perelman School of Medicine, University of Pennsylvania, Perelman’s, Harvard, of Public Health, American Medical Association Locations: TikTok, Chan, Boston

☆ Simone Biles tells herself these 3 words before she competes—everyone should try it, Ivy League-trained expert says
▼ + stars: | 2024-08-02 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

Before Simone Biles jumped on the balance beam in Paris' Bercy Arena on Tuesday, she appeared to whisper: "You got this. Biles and Team USA went on to win gold in the women's gymnastics team all-around final. Plus, talking to yourself in the third-person — like Biles telling herself, "You got this" — can actually decrease stress and improve your performance, research shows. "If a friend comes to you with a problem, do you tell them, 'No way, you're going to suck. Plus, sign up for CNBC Make It's newsletter to get tips and tricks for success at work, with money and in life.

Persons: Simone Biles, Biles, Ethan Kross, Kross Organizations: Bercy, CNBC, Team USA, University of Michigan, University of Pennsylvania, Columbia University Locations: Paris

Stocks sold off Thursday, with the Dow Jones Industrial Average tumbling nearly 500 points, as investors’ fears over a recession surfaced. The 10-year Treasury yield broke below 4% for the first time since February in a sign that more investors were seeking safe-haven assets. That weak data comes a day after the Fed chose to keep rates at the highest levels in two decades. “The economic data keep rolling on in the direction of a downturn, if not recession, this morning,” said Chris Rupkey, chief economist at FWDBONDS, a financial market research company. The S&P 500 is still up about 14% for the year, coming off its eighth-positive month in the last nine in July.

Persons: Stocks, ’, Dow, Russell, Jerome Powell, ”, Chris Rupkey, JPMorgan Chase, Meta Organizations: Dow Jones, Nasdaq, Federal, Treasury, JPMorgan, Boeing, Meta, Nvidia Locations: U.S

☆ Wharton psychologist Adam Grant: To understand yourself better, try this—'it's one of my favorite exercises'
▼ + stars: | 2024-08-01 | by ( Alex Koller | ) www.cnbc.com time to read: +1 min

The best way to find out what you're good at is to ask other people, says organizational psychologist Adam Grant. Reach out to 15 to 20 colleagues, family members, and friends, and see if they'll share stories of when you were at your best. The activity, created by researchers from Harvard Business School and the University of Michigan's Ross School of Business, helps you see yourself "through the eyes of others." It's one of the rare ones that I love as much with undergrads as I do with CEOs," Grant said. "In my experience doing it, people can't anticipate what their strengths are in other people's eyes and so it turns out we have positive blind spots, not just negative ones."

Persons: Adam Grant, Reach, Grant, Brené Brown, Simon Sinek Organizations: Wharton School, University of Pennsylvania, Harvard Business School, University of Michigan's Ross School of Business

☆ Don’t waste time on trendy wellness hacks. Try things that work
▼ + stars: | 2024-08-01 | by ( Madeline Holcombe | ) edition.cnn.com time to read: +7 min

But good habits and a well-established routine can help you make the choices you are trying to stick to, she told CNN earlier. Habits are behaviors people engage in without conscious thought and are reinforced through repetition, social psychologist Wendy Wood told CNN in a previous article. Try to sleep better: Babies and young children often have a specific routine every night to help them sleep better — maybe it’s a bath, a few books, a song and a snuggle. Grown-ups need that, too, clinical psychologist and sleep expert Michael Grandner told CNN earlier. If you want more impactful wellness habits you can build into your routine, look for more CNN articles every week this National Wellness Month covering sleep, exercise, food and mindfulness.

Persons: Let’s, it’s, Katy, James G, Dinan, Wendy Wood, Michael Grandner, I’ll, “, they’ll, ”, Nitat, Steph Grasso, dietitian, Grasso, Rosamund Dean, Adam Smiley Poswolsky, ” Poswolsky Organizations: CNN, Wellness, Wharton School, University of Pennsylvania, US Centers for Disease Control, World Heart Federation, Research

The Summary Studies have found that wildfire smoke negatively affects brain health. “A lot of the research on wildfire smoke has historically focused on our lungs and our hearts,” said Stephanie Cleland, an assistant professor at Simon Fraser University who studies the health impacts of wildfire smoke. Scientists think the reason wildfire smoke affects the brain is that the tiny particles within it can cross the barrier between the bloodstream and the brain, causing inflammation in the central nervous system. Other research published the same year showed that exposure to wildfire smoke during the school year reduced students’ test scores relative to a year with no smoke. “Last summer completely changed our conversation around who’s exposed to wildfire smoke,” she said.

Persons: ”, Stephanie Cleland, Holly Elser, Cleland, Marshall Burke, ” Burke, ” Elser, “, Elser, it’s, who’s Organizations: Simon Fraser University, Alzheimer’s Association International Conference, Hospital of, University of Pennsylvania, Stanford University Locations: California , Oregon, Montana, Northern, Southern California, U.S, Midwest, “ Oregon, California, Washington, British Columbia, Northeast U.S, Ontario

☆ Want to work for Blackstone straight out of college? Here's the best route.
▼ + stars: | 2024-07-31 | by ( Alex Nicoll | ) www.businessinsider.com time to read: +12 min

This year, Blackstone hosted more than 150 summer interns, including summer associates who tend to come from business or law school, as well as the undergrads who make up its summer analyst program. AdvertisementCheck out our exclusive deep dive into Blackstone's 10-week-long summer analyst program below. How competitive is Blackstone's summer analyst internship program? AdvertisementA group photo of Blackstone's summer analyst class during orientation. Gray recently addressed what leads to success at Blackstone in a speech to the 2024 summer analyst class, which was posted on Linkedin.

Persons: —, Blackstone, Jon Gray, Paige Ross, Blackstone's, Blackstone Blackstone, Taylor Kanfer, Kanfer, Mr Stone, Steve Schwarzman, they're, Ross, Goldman Sachs, There's, decamp, they'll, Gray, Kleiner Perkins, Chan Zuckerberg Organizations: Service, Harvard, Business, BI, University of Pennsylvania, Diverse, Blackstone, Investment, Linkedin, LinkedIn, Goldman, Barclays Locations: York, New York, Wayne , Pennsylvania, Miami, Asia, Africa

☆ We’ve been wrong about a key contributor to human happiness
▼ + stars: | 2024-07-30 | by ( Allison Morrow | ) edition.cnn.com time to read: +7 min

But it can really, really help. To do that, I collect large-scale data in the course of people’s everyday lives … That’s kind of the 100,000-foot view. And I think that’s the kind of thing that doesn’t really stop at any magic threshold. I think people need to think about this more of kind of like a happiness portfolio. And oh, by the way, getting some daily exercise, not living in an environment that’s really polluted, that would be good.

Persons: CNN Business ’, there’s, Matt Killingsworth, Mo, Killingsworth, jk, I’ve, Reagan, we’re, it’s, don’t Organizations: CNN Business, New York CNN, University of Pennsylvania’s Wharton School Locations: New York, what’s

☆ The biggest basic income pilot in the US found that it didn't stop participants from working and helped get their families into safer situations
▼ + stars: | 2024-07-30 | by ( Noah Sheidlower | Katie Balevic | ) www.businessinsider.com time to read: +7 min

The Basic Income Guaranteed: Los Angeles Economic Assistance Pilot, or BIG:LEAP, gave over 3,200 households $1,000 in monthly no-strings-attached cash payments for 12 months starting in January 2022. BIG:LEAP compared the outcomes of households receiving cash payments to nearly 5,000 households with similar incomes and family situations in the control group. In the last six months, participants were more likely to establish proximate safety and work toward protecting themselves in the future. Overall, it stands in contrast to what some critics of basic income argue, including that cash payments majorly reduce employment or don't prepare participants for the future. Housing cost burdens decreased among all study participants.

Persons: —, Amy Castro, Kyung Elizabeth Kim, Castro, Eric Garcetti, Karen Bass, we're, Kim, They're Organizations: Service, Los, Economic, Business, University of Pennsylvania, UCLA Locations: Los Angeles

☆ What Kamala Harris's top potential VP picks have said about Israel and Gaza
▼ + stars: | 2024-07-29 | by ( Bryan Metzger | ) www.businessinsider.com time to read: +2 min

Gilbert Carrasquillo/GC ImagesThe Pennsylvania governor, who is Jewish, has attracted more scrutiny on this issue than other potential running mates. That's despite Shapiro being largely in line with other Democrats when it comes to the baseline policy of US support for Israel. Shapiro has also called Benjamin Netanyahu a "terrible leader," telling NBC News that the Israeli Prime Minister has "driven Israel to an extreme that has been bad for Israel and bad for the stability in the Middle East." At the time, pro-Palestinian protests had swept college campuses across the country, occasionally resulting in chaos and disruption. "I think we have to be careful about setting any kind of double standard here on our campuses."

Persons: Josh Shapiro, Pennsylvania Shapiro, Gilbert Carrasquillo, That's, Shapiro, Benjamin Netanyahu, CNN's Jake Tapper, Liz Magill Organizations: Israel, NBC News, Israeli, Ku Klux Klan, University of Pennsylvania, Republicans Locations: Philadelphia, Pennsylvania, Israel, American

☆ Long-term exposure to wildfire smoke linked to increased risk of dementia diagnosis, new study finds
▼ + stars: | 2024-07-29 | by ( Maya Davis | ) edition.cnn.com time to read: +6 min

The researchers measured the impact of PM2.5 - air pollution particles that are 2.5 microns or smaller in diameter – from wildfire smoke as well as other sources, such as motor vehicles and factories. The research also indicates that associations between wildfire smoke and dementia diagnoses are most pronounced among people from racially and ethnically minoritized groups and in high-poverty areas. What you can doIndividuals can protect themselves from air pollution, including wildfire smoke, by staying indoors on poor air quality days. Home air filtration systems, including box fan air circulation, can also significantly improve indoor air quality, she said. “Our paper underscores that [wildfire smoke] is potentially an important one for individual patients and their providers who are who are curious what steps they can take.”

Persons: ”, Holly Elser, Maria Carrillo, they’ll, ” Elser, Dr, Sanjay Gupta, Carillo, there’s Organizations: CNN, International Conference, University of Pennsylvania, Alzheimer’s Association, Western, Get CNN, CNN Health Locations: Southern California, California, Canada, Greece, Western United States, Hawaii

☆ A boomer with $50,000 in student loans voted for Trump in the last election. But with Biden's new repayment plan blocked, she's considering supporting a Democratic ticket.
▼ + stars: | 2024-07-28 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +6 min

"I want to be able to just breathe, but retiring and having to pay for student loans when I'm not even working anymore and paying most of my Social Security to student loans, it's ridiculous. Hill said the uncertainty with her student loans is forcing her to push back her timeline to retire. She's a teacher and has loans because she went back to school in 2009 to get her teaching degree, which she funded through grants, scholarships, and student loans. AdvertisementThe Education Department has vowed to continue fighting for the SAVE plan in court. Are your student-loan payments influencing how you will vote in the election?

Persons: —, Rebecca Hill isn't, Hill, Joe Biden's, that's, I've, She's, she's, I'm, Trump, Biden's, Biden, Mitch McConnell, Bill Cassidy, Kamala Harris Organizations: Service, Trump, Business, Security, GOP, Circuit, University of Pennsylvania's Wharton School, Democratic Party, Invest, Republican, Department, Public Locations: Wisconsin, PSLF

☆ You're not going to get value moving until the Fed drops rates, says Wharton's Jeremy Siegel
▼ + stars: | 2024-07-26 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailYou're not going to get value moving until the Fed drops rates, says Wharton's Jeremy SiegelJeremy Siegel, professor emeritus of finance at University of Pennsylvania’s Wharton School of Business and Wisdom Tree chief economist, joins 'Squawk Box' to discuss the latest market trends, what to expect from June's PCE inflation data today, impact on the Fed's interest rate decision, and more.

Persons: Wharton's Jeremy Siegel Jeremy Siegel Organizations: University of Pennsylvania’s Wharton School of Business

☆ Opinion: What Gen Z’s ‘happily ever after’ looks like
▼ + stars: | 2024-07-24 | by ( Opinion Sara Forastieri Vicente | ) edition.cnn.com time to read: +9 min

But, to put it bluntly, it’s not you and it’s not me, it’s Gen Z. So half of Gen Z and millennials are simply opting for more inexpensive options. At a time when 90% of Americans agree we are in a mental health crisis, according to Pew Research, Gen Z is increasingly prioritizing self-care. With Gen Z, it starts from the first date. I don’t think it’s a coincidence that, when in a committed relationship, partners often refer to their significant other as their best friend.

Persons: Sara Forastieri Vicente, I’ve, —, it’s, Gen, We’ve, Zers, It’s, Gen Z, — it’s, Z, ”, “ Organizations: CNN, University of Pennsylvania, Pew Research Locations: situationships

☆ Philadelphia is experimenting with guaranteed income pilots for pregnant people and housing insecure families
▼ + stars: | 2024-07-23 | by ( Allie Kelly | ) www.businessinsider.com time to read: +7 min

Read previewPhiladelphia has joined the national guaranteed basic income wave — with a focus on pregnant people and families experiencing housing insecurity. AdvertisementPhilly Joy Bank hopes to improve birth outcomesThe Philly Joy Bank pilot will offer $1,000 a month for 18 months to pregnant people beginning in their second trimester. It is a partnership between the Philadelphia Department of Public Health and the Philadelphia City Fund — with funding coming from the city and various foundations. Guaranteed income programs like Philly Joy Bank "should be the standard, not the exception," Coaxum said. Participants will pay about 30% of their personal monthly income toward housing, then they will receive guaranteed income to cover any remaining balance.

Persons: —, ALICE, Nia Coaxum, It's, Coaxum, Dawn Benson, Benson, Noah Sheidlower Organizations: Service, Philly Joy Bank, Business, Nonprofit United, Philly, Bank, Health, Philadelphia Department of Public Health, Denver, Philadelphia Community Action, Philadelphia City Fund, Children's Hospital of Philadelphia, city's Department of Public Health, Philadelphia Housing Development Corporation, University of Pennsylvania, BI Locations: Philadelphia, Pennsylvania, America, Area, Chicago, San Antonio , New York City, Tioga, Cobbs

☆ Richard Branson shares his 'most notable failure' and the lesson it taught him: 'People quite like the underdog'
▼ + stars: | 2024-07-19 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

Richard Branson's "most notable failure" taught him an important lesson: There's value in always seeing yourself as an underdog, the billionaire entrepreneur recently told TED's "Work Life with Adam Grant" podcast. He learned from one such experiment that "backfired horribly," he told Grant: Virgin Cola, a soda that Branson's Virgin Group launched in 1994. After some success in the U.K., the company decided to expand its presence to the U.S. and challenge Coca-Cola and Pepsi, Branson told NPR in 2017. Then, Virgin Cola began disappearing from store shelves, Branson told NPR. Virgin Cola quietly shuttered years later, when Branson realized the drink was only No.

Persons: Richard Branson's, TED's, Adam Grant, Grant, Branson, We've Organizations: Virgin Cola, Virgin Group, Pepsi, NPR, Virgin Cola's, Virgin, . Virgin Group, CNBC, University of Pennsylvania's Wharton School Locations: Virgin Cola's U.S, Coke, Bangladesh

Search resuls for: "University of Pennsylvania"

25 mentions found