Colleges like BYU and Syracuse are starting to sell NFTs of their sports teams and athletes.
National Research Group said NFTs with real-world utility in sports could change the industry.
Unlike the conventional NFTs in the market today, these NFTs also come with real-world benefits.
BYU fans storm the field after the team's overtime win over Baylor on September 10, 2022.
NRG's study said that sports fans are an ideal market for NFTs, particularly because of the industry's long history of fans purchasing memorabilia.