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Search resuls for: "Twitter didn't"


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☆ In closed-door meeting, Elon Musk tells 100 top ad execs that he will improve brand safety on Twitter and that he will personally oversee its new video product
  + stars: | 2022-11-03 | by ( Lara O'Reilly | Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +3 min
Elon Musk spoke on Thursday with more than 100 advertisers and ad agency executives in a virtual meeting to reassure them that Twitter will remain safe to advertise on, following his takeover. The Washington Post reported earlier this week that Musk's Twitter is working on a paid-for video feature, in which creators could charge viewers for access. One advertising executive who met with Musk earlier this week said Musk "said all the right things" on the topic of brand safety. Musk had also said that Twitter could be using its data in a more efficient way to improve results for advertisers. General Mills, Mondelez, Pfizer, and Audi all paused ads on Twitter, according to The Wall Street Journal.
☆ As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
  + stars: | 2022-11-02 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Advertisers weigh whether to pull ad spend from Twitter or stay. He plans to hold a virtual meeting with advertisers this Thursday but patience is wearing thin. But the Twitter team is in such disarray, attendees aren't clear who would be on the call to settle advertisers' nerves. A separate source said Meg Haley, Twitter VP of revenue product specialists, has been taking charge of conversations concerning advertiser partnerships in the interim. Some in the advertising community also question how committed Musk's Twitter will be to advertising in the long-term.
☆ Twitter tells worried employees their vested shares will be paid in coming days
  + stars: | 2022-11-01 | by ( Lora Kolodny | ) www.cnbc.com   time to read: +4 min
After Elon Musk closed his $44 billion purchase of Twitter last week, employees at the company braced for job cuts. Some told CNBC they were worried about losing their equity compensation if Musk sent them packing before their shares vested the first week of November. Musk and Tesla have been sued repeatedly over employees' claims that they were fired just before their shares vested, depriving them of compensation. However, it appears that the current tranche of stock-based compensation for many Twitter employees, who were there before Musk took over, will get paid out after all. The former Tesla employees won, but the electric vehicle maker was able to overturn the decision later on appeal.
☆ Twitter reportedly limits employee access to content-moderation tools as midterm election nears
  + stars: | 2022-11-01 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +1 min
Elon Musk's Twitter has taken away certain content moderation and policy enforcement tools from some employees ahead of the U.S. midterm elections, according to Bloomberg News. The move affects most employees who are part of Twitter's Trust and Safety organization, Bloomberg reported on Tuesday, citing unnamed sources. The staffers are unable to address and discipline user accounts that violate Twitter's rules around hate speech and misinformation unless they involve harm, the report said. Twitter is still using automated content moderation tools and third-party contractors to prevent the spread of misinformation and inflammatory posts while Twitter employees review high-profile violations, Bloomberg said. WATCH: Musk's Twitter takes on content moderation
☆ Twitter staff have been told to work 84-hour weeks and managers slept at the office over the weekend as they scramble to meet Elon Musk's tight deadlines, reports say
  + stars: | 2022-11-01 | by ( Grace Dean | ) www.businessinsider.com   time to read: +3 min
Twitter managers have told some staff work 12-hour shifts, seven days a week, CNBC reported. Some managers told The New York Times they slept at Twitter's office on Friday and Saturday nights. Twitter managers have told some staff to work 12-hour shifts, seven days a week — equivalent to 84 hours a week — to meet Musk's deadlines, CNBC reported, citing internal communications. Insider previously reported that Musk's team assigned some of Twitter's engineers coding projects to work on over the weekend, known as sprints. Some Twitter managers told the publication that they felt like they were being assessed.
☆ Elon Musk spent the weekend creating plans with his inner circle to lay off 25% of Twitter's staff, report says
  + stars: | 2022-10-31 | by ( Grace Dean | ) www.businessinsider.com   time to read: +4 min
Elon Musk plans to lay off around a quarter of Twitter's staff, The Washington Post reported. His team, led by Alex Spiro, and remaining Twitter senior execs spent the weekend crafting plans, per The Post. Musk's team also assigned some of Twitter's engineers projects to work on over the weekend. Insider reported that there was a sense among workers that some of their recent tasks were a test by Musk's team to see who works hard. A person familiar with the deal told The Post that Musk is more likely to lay off around half of Twitter's staff.
☆ Twitter's head of safety and integrity says more than 50,000 tweets containing a 'particular slur' were posted in 48 hours, amid reports of a racist trolling campaign
  + stars: | 2022-10-31 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Twitter's head of safety and integrity said 300 users posted over 50,000 tweets with a "particular slur" in 48 hours. Yoel Roth said Twitter has banned the accounts involved in the trolling campaign. His comments, posted on Twitter on Saturday evening local time, came amid a racist trolling campaign that occurred after Elon Musk took over the site. "Over the last 48 hours, we've seen a small number of accounts post a ton of Tweets that include slurs and other derogatory terms," Roth tweeted. "To give you a sense of scale: More than 50,000 Tweets repeatedly using a particular slur came from just 300 accounts."
☆ Elon Musk denied reports that he's speeding up Twitter layoffs to avoid paying out hefty stock grants to workers
  + stars: | 2022-10-31 | by ( Grace Dean | ) www.businessinsider.com   time to read: +3 min
Elon Musk said reports he's speeding up layoffs to avoid paying out stock grants are false. Musk is set to lay off workers before Tuesday, when they're scheduled to receive stock grants, per the NYT. Media reports suggest that Musk may also avoid giving fired execs their expected multi-million-dollar payouts. The Times reported that Musk could therefore avoid paying the grants. The Information reported that the "for cause" terminations were an attempt to avoid paying out severance pay and unvested stock awards.
☆ Elon Musk says he has 'no idea who the CEO' of Twitter is after being sent an auto-email telling him 'it's time to start managing'
  + stars: | 2022-10-30 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +2 min
He was sent an email from the company telling him to start a "managing @Twitter 101" training course. Musk tweeted that he has idea who the CEO is yet, despite calling himself "Chief Twit." Elon Musk was sent an email from Twitter telling him "it's time to start managing @Twitter 101," in reference to a training course about "what it means to be a good manager at Twitter." Musk tweeted on Sunday: "Just received this email from Twitter. Musk responded: "My title is Chief Twit right there in the bio.
☆ Far-right figures gained thousands of new Twitter followers in the 24 hours before Elon Musk's takeover, research company finds
  + stars: | 2022-10-30 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +4 min
Far-right figures gained thousands of new Twitter followers in the 24 hours before Musk took over. Among these new followers, thousands were new to the platform, researchers told The New York Times. Colorado Rep. Lauren Boebert gained almost 18,700 new followers in the 24 hours leading up to Musk's takeover, with nearly half from new accounts. Memetica CEO Ben Decker told Insider the findings were alarming because those who gained followers "are really well-known purveyors of disinformation, harassment, and hate." "The more followers and wider reach these accounts have, the more distribution these ideas have," Decker told The New York Times.
☆ Elon Musk's Twitter takeover could leave banks holding $13 billion in debt, making it the biggest stalled deal ever, report says
  + stars: | 2022-10-22 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +2 min
Musk's Twitter deal could leave banks holding $13 billion in debt, The Wall Street Journal reported. That would make it the biggest "hung" deal and mean lenders may sell the debt when markets rebound. Banks involved in the $44 billion takeover include Morgan Stanley, Bank of America, and Barclays. That means it could be the biggest stalled deal ever, eclipsing the billions of debt lenders were stuck with after the 2008 financial crisis. Banks hope to sell some of the debt in early 2023, assuming the deal closes and market prices improve, sources told the newspaper.
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