Tesla's China recruitment website showed more than 300 openings for service jobs as of Thursday.
Musk said last week on Twitter, in response to a Tesla owner in Texas who complained that he had been waiting a month to get his vehicle fixed, that he had made "advancing Tesla service to make it awesome" a top priority.
That has allowed it more leeway to adjust a retail strategy that had been initially modeled on Apple's stores.
More than half of Tesla's showrooms in seven of China's biggest cities, including Shenzhen and Chengdu, are now in downtown areas, according to a Reuters count based on Tesla's China website.
Nio, like Tesla, has a network of high profile urban stores in China.