[1/2] Athletics - TCS New York City Marathon - New York, United States - November 7, 2021 People react at the finish line.
REUTERS/Carlo AllegriNEW YORK, Oct 26 (Reuters) - The New York City Marathon is embracing livestreaming in a fight to create a new generation of athletics fans this year, becoming the first marathon major to broadcast the race live on its mobile app, organisers said on Wednesday.
The marathon on Nov. 6 will already be broadcast to some 530 million homes worldwide but organisers hope the livestream will reach existing fans abroad without access to a traditional telecast.
"So if you have content and you have valuable content, you have to migrate where the audience is."
For Des Linden, a two-time Olympian who won the Boston Marathon in 2018, the appeal of livestreaming in athletics is simple.