Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using A.I.
The partnership will also look for ways to use the technology to allow clients to monetize their likeness and image themselves.
Even after a deal with SAG-AFTRA, the actors’ union, was ratified, some performers remained dissatisfied with the A.I.
The contract, for instance, does not prohibit studios from populating screens with “synthetic fakes,” which can be created through A.I.
A.I.-generated images also proliferate online, like the fake, sexually explicit images of Taylor Swift that appeared online last week.
Persons:
WME, Vermillio, A.I, Taylor Swift
Organizations:
SAG