Roku's huge underperformance this year has created an attractive buying opportunity for investors, according to Baird.
Analyst Vikram Kesavabhotla upgraded the stock to outperform from neutral and hiked his price target by $20 to $90, implying more than 30% upside from Friday's close.
"We also believe the continued fragmentation of content and heightened industry focus on monetization/engagement should help magnify the value of ROKU's platform."
"Management is also expressing a disciplined approach toward operating expense growth going forward, which should allow ROKU to consistently deliver operating leverage over the coming years," Kesavabhotla added.
Among the 32 analysts covering Roku, 17 have a holding rating, LSEG data shows.
Persons:
Baird, Vikram Kesavabhotla, ROKU, Kesavabhotla
Locations:
Roku