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Kroger is building its own tech infrastructure, including automated warehouses for delivery orders. Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. Another partnership, this one with the autonomous-car startup Nuro, has stationed self-driving vehicles to deliver grocery orders in certain cities since 2018.
New York CNN Business —With grocery prices soaring, consumers are changing the way they shop for food. “Inflation is hitting everyone.”More consumers are additionally switching over to store brands, also called “private label,” which are often comparable in quality and lower in price. “I don’t think you can underestimate the strength of all these private label offerings,” said Heather Lalley, editor in chief of Winsight Grocery Business, a trade publication. “Now we’re seeing other retailers trying to emulate them.”In September, for example, Kroger (KR) announced a new budget private label brand called Smartway, which consolidates some of its other private label brands under one umbrella. Aldi, for one, is rolling out a new tagline to explain what it’s all about: It’s An Aldi Thing.
Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. ClusterTruckGhost kitchensIn December 2019, Kroger began improving its prepared meals offering by partnering with ghost kitchen startup ClusterTruck. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. But the firm, which tracks where consumers shop, said Kroger stores with the ghost kitchens are seeing an uptick in visits compared to neighboring Kroger branches.
As a massive wildfire chewed through tens of thousands of acres in California over the past week, smoke and ash billowed into nearby towns including Sparks — home to Tesla's Gigafactory in Nevada. Overall air quality around the Tesla facility was ranked "unhealthy" to "very unhealthy" on Thursday and Friday with around 57 micrograms of fine particulate matter per cubic meter of air, according to the U.S. Air Quality Index. When air quality is that poor, people of all ages are advised to seriously limit outdoor activities, and wear a mask outside to filter smoke and other pollutants. Nevada Gigafactory HVAC filters have been upgraded to a MERV 13 level or higher over the past year to capture wildfire particulates. California's Caldor Fire, for example, burned more than 220,000 acres in 2021, destroying homes, land and leading to hazardous air quality in surrounding areas including in Nevada.
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