New York CNN —Coca-Cola is releasing a new limited-edition flavor, Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía.
As with its other high-concept flavors, Coca-Cola isn’t sharing what Move is actually supposed to taste like.
Coca-Cola partners with Rosalía on a new drink, "Coca-Cola Move".
The Coca-Cola CompanyFor Coca-Cola, the limited-edition items are a way to build buzz around its core product, Coke.
In June, it co-created a Coke drink with Marshmello, a masked celebrity DJ and electronic music producer.