More than 100 million people tune in to the Super Bowl yearly, but the halftime show performers are not typically paid any more than SAG-AFTRA's minimum union rate.
AdvertisementFirst are the checks for endorsement deals, particularly for ads and campaigns around the Super Bowl.
Lady Gaga saw album and song sales skyrocket 1,000% on the day of her Super Bowl gig in 2017, Billboard reported.
In past years, StubHub has reported that search traffic has jumped as high as 50% for halftime show acts following the Super Bowl.
So, Usher, go get that money, money, money.
Persons:
—, Usher, He'll, He's, Kim Kardashian's, Rihanna, Lady Gaga, StubHub, he's, we've, Taylor Swift, Beyoncé —
Organizations:
Service, Super, SAG, Business, NFL, Apple Music, BMW, Bowl, Billboard