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For those Ukrainian players competing at the Australian Open in Melbourne, it’s a gesture that has more meaning than ever. I think it’s important to remember about it and do everything.”Kostyuk said journalists need to keep the news alive. “They want the drama, they wanted news, they wanted all this heating between players and everything,” she said. I still don’t understand what all these (Russian and Belarusian) players are doing here.”When Russia invaded Ukraine in February 2022, the plight of Ukrainian players was uppermost in everyone’s minds, with Wimbledon banning Russian and Belarusian players from competing that year and numerous fund-raising events held around the tennis world. Since the war began, Ukrainian players have made a point of not shaking the hands of Russians and Belarusians, sometimes to the confusion of crowds, who have blamed the loser.

Persons: Lesia Tsurenko, Aryna Sabalenka, Tsurenko, Marta Kostyuk, Elina Avanesyan, Dayana Yastremska, ” Kostyuk, ”, “, Victoria Azarenka, Elina Svitolina, it’s, Yastremska, Svitolina, Varvara Gracheva Organizations: Wimbledon, ATP, WTA Tours, U.S, Melbourne Locations: MELBOURNE, Australia, Belarusian, Melbourne, Belarus, “, Ukraine, Sabalenka, Russia, Brisbane, Yastremska

☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
▼ + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red

☆ Men are turning to OnlyFans for emotional connection amid a loneliness epidemic
▼ + stars: | 2024-01-17 | by ( Marta Biino | Madeline Berg | ) www.businessinsider.com time to read: +15 min

"They can go to Pornhub and get naked people and sexual videos," Rae Richmond, another content creator, said. And when he chats with Farrah, an OnlyFans creator, things rarely get sexual. Some think the OnlyFans relationships help, while others think they can make people lonelier. LiensueGenuine connection can be an unintended consequence for creators, tooDespite the transactional nature of OnlyFans relationships, a real sense of companionship can develop on both ends. Sweetheart said she hadn't been on any dates since she began creating OnlyFans content over three years ago.

Persons: Cherie DeVille, Simon, DeVille, he'd, I'd, who's, they'd, Rae Richmond, Walter's, Farrah, Walter, OnlyFans, Robert Weiss, Albert L, Ortega, Amber, Aston Martin, Keily Blair, sexting, she'd, Amber Sweetheart OnlyFans, Jade Nicole, Jade, she's, Jade Nicole Jade Nicole Mark, Liensue, Sue, Elaina St James, Tom, St James, haven't, Weiss, Ronald Levant —, Katherine Frank, Levant, Marie Lippmann, you've, I've, hadn't, She's, Candice Organizations: Google, Business, NFL, Gallup, Pew, Getty, University of Akron, Strip Club, California State University, Chico Locations: Italy, OnlyFans, New York

☆ FIFA Best Awards: Lionel Messi, Aitana Bonmatí, a green carpet and a mini tuxedo. Step inside the surreal world
▼ + stars: | 2024-01-16 | by ( Matias Grez | Ben Church | ) edition.cnn.com time to read: +8 min

The Spaniard went on to be crowned the Best Men’s Coach after guiding City to the treble last season. That is not normal – for anything in history.”Manchester City Pep Guardiola poses with the trophy after being named the best men's coach in 2023. Later, shortlists were determined by two separate panels of experts in men’s and women’s football. Players past and present were in attendance, including the likes of Brazilian great Ronaldo and the newly crowned Women’s Best Player, Aitana Bonmatí. I’m very happy about how women’s football has evolved in Brazil and in the world.

Persons: CNN —, Pep Guardiola, Romina Polenta, Polenta, Lionel Messi, Kylian Mbappé, Erling Haaland, “, Messi, ” Polenta, Manchester City Pep Guardiola, Michael Regan, Johanne Perraud, “ Kiki, ”, Perraud didn’t, murmurs, shortlists, Ronaldo, Aitana Bonmatí, Oussama Nacer, I’ve, Nacer, Thierry Henry, ” Johanne Perraud, Romina, Matias Grez, Spain’s Jennifer Hermoso, Luis Rubiales, Rubiales, Hermoso, Sarina Wiegman, Marta, “ There’ll, I’m, It’s, Hugo Íñiguez, Íñiguez’s, Íñiguez Organizations: CNN, FIFA, Manchester City, Spaniard, CNN Sport, Qatar, Inter Miami, MLS, Nacer, Royal Spanish Football Federation, Argentine, Colón, Salta Rodríguez Locations: London, Argentina, Qatar, Buenos Aires, France, men’s, Spain, Brazil, Salta

☆ 7 'reverse culture shocks' from Americans returning to the US after living overseas
▼ + stars: | 2024-01-15 | by ( Marta Biino | Charissa Cheong | ) www.businessinsider.com time to read: +2 min

People who've returned to the US after spending time abroad are sharing "reverse culture shocks." America's big cars and portion sizes were among the reverse culture shocks mentioned online. But another hugely popular genre on TikTok and other social-media platforms shows us the flip side: the reverse culture shocks some Americans experience after returning to the US from time overseas. AdvertisementThese "reverse culture shocks," as they have been dubbed online, typically based on anecdotal accounts, might serve to showcase some of the unique aspects of US culture, which users forgot about or didn't experience while abroad. Here are seven things about the US that people say have caused reverse culture shock.

Persons: who've, — Organizations: Service Locations: Europe

He started making money on the app by offering fishing baits through TikTok Shop, selling around 92 strawberry- and sweet-corn-flavored "little bitz," for instance. "TikTok product violations are nearly enough to make me walk away," one merchant who sells children's products on TikTok Shop told BI. TikTok Shop officially launched in the US in September after months of testing and previous rollouts in other countries like the UK and Singapore. But lately, its AI detection system has run amok, Shop sellers told BI. Several TikTok Shop merchants told BI that it felt like submitting a ticket through the creator center felt like a dead end.

Persons: Joel, livestreaming, TikTok, Sellers, Jessica Slone, Anastasia Wesselink Moellering, Etsy Organizations: Business, TikTok Shop, Singapore, Bloomberg, TikTok, Shopify Locations: Chicago

☆ A creator chose OnlyFans over a Ph.D. and made over $4 million in a year
▼ + stars: | 2024-01-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

"I wanted to give it a try," Isla, who uses a pseudonym to protect her privacy, told Business Insider. This story is available exclusively to Business Insider subscribers. At the time, the Canadian creator was in her last year of undergrad studies in psychology and neuroscience, and was working as a lab tech and lab coordinator at her college. In 2023, Isla made almost $5 million across two profiles on the platform, before OnlyFans took its 20% cut. On her main account, direct messages accounted for almost $2 million of the $4.7 million Isla earned in revenue in 2023.

Persons: —, Isla Moon, I'm, Isla, OnlyFans, TikTok, She's, she's Organizations: Service, Business, YouTube Locations: OnlyFans, Canadian

☆ These were YouTube's 10 top rising stars last year — and the managers, publicists, and more supporting them
▼ + stars: | 2024-01-08 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +1 min

The short-form video wave on YouTube helped many creators skyrocket in views and subscribers this year. This story is available exclusively to Business Insider subscribers. Top creators ranking on YouTube's annual US "breakout creators" list this year included several who mainly post short videos, or Shorts, on the platform, and ranged in categories like gaming, skits, and comedy videos. Some creators who achieve this level of success quickly have benefited from hiring teams to help them with their businesses, brand strategy, and PR opportunities. Business Insider mapped out the teams that work with YouTube's breakout creators, from managers to agents to publicists.

Persons: skyrocket, Alexey Gerasimov, Hew Moran Organizations: YouTube, Business, Alpha

Surprise: Not every YouTuber edits their own videos. Often a behind-the-scenes gig, the lives and career paths of YouTube editors aren't as public as the stories behind the platform's stars. But like freelance work in media more broadly, many YouTube editors are still figuring out how to structure their payment rates and hours. And unlike in Hollywood where unions often dictate labor terms, YouTube editors are often on their own. Business Insider connected with editors, creators, agents, managers, and other digital-media industry professionals to learn more about the work of editors on YouTube.

Persons: Nicholas Stanley Erhart, Brittany, Broski, Tomlinson, YouTubers, Tony Santos, Thomas Frank, Cam Peddle Organizations: Business, YouTube Locations: Hollywood

☆ US drug shortages are forcing ‘impossible choices’ for Americans, experts tell Senate committee
▼ + stars: | 2023-12-05 | by ( Jen Christensen | ) edition.cnn.com time to read: +7 min

Anderson Cancer Center in Houston, Dr. Jason Westin regularly witnesses the power of lifesaving cancer drugs. But because generic cancer drugs are often in shortage in the United States, he says, he and his patients have been put in a terrible position. Makers of generic drugs don’t have to share information about the supply chain, so buyers currently choose based only on price. Hernandez told the Senate committee that of the top 50 generic drugs paid for by Medicare Part D, 16 were marked up 1,000% or higher. Until there is some kind of legislation that addresses drug shortages, Wosińska and the other experts agreed, they will continue.

Persons: Jason Westin, ” Westin, that’s, they’d, Sen, Marsha Blackburn, Mike Crapo, Generics, ” Crapo, “, ”, Crapo, Inmaculada Hernandez, ” Hernandez, Dr, Marta E, it’s, ” Wosińska, Ron Wyden, ” Wyden, Hernandez, Sanjay Gupta Organizations: CNN, Anderson Cancer Center, US, Finance, Vanderbilt, Tennessee Republican, Food and Drug Administration, Westin, Skaggs School of Pharmacy, Pharmaceutical Sciences, University of California, Centers, Medicare, Medicaid Services, Brookings Institution, CNN Health Locations: M.D, Houston, United States, Nashville, Idaho, China, India, San Diego, Oregon, generics

☆ How adult-content and OnlyFans star Riley Reid plans to 'immortalize' herself using AI and new chatbot tech
▼ + stars: | 2023-12-04 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

The adult-content and OnlyFans star Riley Reid recently launched an AI platform, Clona, with a chatbot based on herself. I feel so lucky I've had the opportunity to create Riley Reid as a mainstream name. Riley Reid has been in the adult-content industry for over a decade. Reid cofounded Clona based on an idea her team had when they began noticing the success of AI chatbots like ChatGPT. "You can request your AI Riley to give herself a purple mohawk if that's what you're into, because real-life Riley would never do that."

Persons: Riley Reid, Reid, I'm, I've, she'd, Clona, chatbots, Lena, Paris Hilton, Tom Brady, Amber, Brady's, Riley, she's, that's Organizations: Business, Meta, Paris

☆ Pope urges world religions to unite against environmental devastation
▼ + stars: | 2023-12-03 | by ( ) www.reuters.com time to read: +2 min

Pope Francis records a video message to be broadcasted during the inauguration of the "Faith Pavilion" during COP28 in Dubai, at Casa Santa Marta in the Vatican in this handout image released on December 3, 2023. Vatican Media/Handout via REUTERS/File Photo Acquire Licensing RightsDUBAI, Dec 3 (Reuters) - Pope Francis said on Sunday that it was essential for all world religions to unite in opposing the "rapacious" devastation of the environment. "A world poor in contemplation will be a world polluted in soul, a world that will continue to discard people and produce waste," he said. In his main address to the conference on Saturday, Francis repeated his call for the elimination of fossil fuels. In his address to faith leaders, Francis also said peace and stewardship of the planet were interdependent.

Persons: Pope Francis, State Cardinal Pietro Parolin, Francis, Philip Pullella, Bernadette Baum Organizations: Casa Santa Marta, Vatican, Handout, REUTERS, Rights, State, Catholic, Thomson Locations: COP28, Dubai, Casa, Vatican, United States

☆ Pope says he has acute, infectious bronchitis
▼ + stars: | 2023-11-30 | by ( ) www.reuters.com time to read: +1 min

Pope Francis leads the Angelus prayer from Santa Marta chapel at the Vatican, November 26, 2023. Vatican Media/Handout via REUTERS/File Photo Acquire Licensing RightsVATICAN CITY, Nov 30 (Reuters) - Pope Francis on Thursday said he was suffering from a highly infectious and acute form of bronchitis that has prevented him from making the trip to Dubai this weekend for the COP28 climate summit. It is a very acute, infectious bronchitis," he said. During another audience on Thursday with theologians, the pope said: "Pray for me. Cardinal Secretary of State Pietro Parolin told reporters on Wednesday he expected to lead the Vatican's delegation at the climate talks in Dubai.

Persons: Pope Francis, Francis, didn't, Vatican, Pietro Parolin, Alvise Armellini, Janet Lawrence Organizations: Vatican, Handout, REUTERS, CITY, Thomson Locations: Santa Marta, Dubai

☆ EVs struggle with reliability due to charging, battery issues - Consumer Reports survey
▼ + stars: | 2023-11-29 | by ( Nathan Gomes | ) www.reuters.com time to read: +2 min

On average, new EVs had 79% more problems than gasoline-powered vehicles, Consumer Reports' 2023 Annual Auto Reliability survey showed. "For the legacy automakers, (EVs) are really new technologies, so they don't have a lot of experience with batteries, charging and motors." Jake Fisher, senior director of Auto Testing at Consumer Reports, said in an interview with Reuters. Consumer Reports survey covers 20 problem areas including engine, electric motors, transmission and in-car electronics. "Even with monumental shifts in the auto marketplace, what matters most to consumers remains the same: finding safe, reliable cars," said Marta Tellado, President and CEO of Consumer Reports.

Persons: Albert Gea, Jake Fisher, Fisher, Elon, Stellantis, Marta Tellado, Nathan Gomes, Shweta Agarwal Organizations: REUTERS, Electric, Consumer, Auto Testing, Reuters, U.S, General Motors, Buick, Benz, Chrysler, Lexus, Toyota, Thomson Locations: Barcelona, Spain, U.S, North America, Bengaluru

☆ Former staffers of MrBeast explain what it's like to work for the top YouTuber, from crashing trains to go-karting in Japan
▼ + stars: | 2023-11-28 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Her manager explained that their next video would entail filming retired trains from the Great Smoky Mountains Railroad crashing into brick walls. Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.

Persons: Britt Carter, Carter, Jimmy Donaldson, —, Donaldson, Marc Kaplan Organizations: Business, YouTube, Lamborghini, Research, Oxford Economics, Forbes, MrBeast, Washington Post Locations: Greenville , North Carolina, Smoky, Greenville, Tokyo, Japan

☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
▼ + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:

Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America

In Hungary, central bank governor Gyorgy Matolcsy is under pressure from Viktor Orban's government to cut rates further ahead of local and European Parliament elections next year. Reuters GraphicsTANGIBLE BENEFITSA 2021 World Bank survey found that political meddling in central bank policy led to sustained periods of high inflation in emerging market economies such as Turkey and Argentina. "Attempts to bring the president of the NBP before the State Tribunal can be directly interpreted as an attack on the independence of the central bank," the spokesman said. How those premia evolve will depend partly on how politics in Poland and Hungary is perceived by investors to influence the central banks in the months to come. "Everything else being equal, the less independent the central bank, the more real yield you need to have to be compensated for the risk," said Arif Joshi at Lazard Asset Management.

Persons: Adam Glapinski, Gyorgy Matolcsy, Viktor Orban's, Donald Tusk's, Karen Vartapetov, Paul Gamble, Glapinski's, Glapinski, Marta Kightley, Orban, Peter Virovacz, Arif Joshi, Karol Badohal, Gergely, Mark John, Toby Chopra Organizations: WARSAW, Law and Justice, U.S . Federal Reserve, EU, Sovereign, Investor, Emerging, Fitch, Local, ING, Lazard Asset Management, Thomson Locations: Hungarian, Poland, Hungary, BUDAPEST, Europe, Turkey, Argentina, WARSAW

☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

☆ An agency created an AI model who earns up to $11,000 a month because it was tired of influencers 'who have egos'
▼ + stars: | 2023-11-24 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

A modeling agency created AI-generated Aitana López after encountering issues booking real models. AdvertisementA Spanish modeling agency said it's created the country's first AI influencer, who can earn up to €10,000, or $11,000, a month as a model. Euronews reported the news, based on an interview with Rubeñ Cruz, founder of the Barcelona-based modeling agency The Clueless, which created the influencer. The AI-generated woman, Aitana López, is a pink-haired 25-year-old. The agency created the images using Photoshop.

Persons: —, it's, influencer, Euronews, Rubeñ Cruz, Aitana, Cruz, Marta Biino, Emily Pellegrini, Fanvue, Will Monange, Biino Organizations: Service Locations: Barcelona, Instagram

☆ What's it like to work for MrBeast, the biggest YouTuber in the world, according to 5 former staffers
▼ + stars: | 2023-11-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. But others, like Carter, found themselves staying at work much longer than 40 hours per week. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.

☆ 5 Trends to Bet Your Career On
▼ + stars: | 2023-11-22 | by ( Business Insider | ) www.businessinsider.com time to read: +1 min

Innovation undoubtedly drives business growth — but it also powers new and exciting career opportunities. Artificial intelligence probably comes to mind as one example, especially in the wake of generative AI, but that's not the only story. AdvertisementIn this series, 5 Trends to Bet Your Career On, Business Insider is highlighting five fast-moving trends that are activating new professional opportunities for those just starting out, as well as those looking for something new. Each of the trends is explained in detail, with an accompanying essay from someone who has chosen that path. Credits:Series Editors: Madeline Berg, Lauryn Haas, Julia Hood, Manseen Logan, Nathan McAlone, Josée Rose, Bartie Scott, Debbie Strong.

Persons: that's, Madeline Berg, Lauryn Haas, Julia Hood, Manseen Logan, Nathan McAlone, Josée Rose, Bartie Scott, Debbie Strong, Marta Biino, Catherine Boudreau, Alyshia, Madison Hoff, Aaron Mok, Amanda Perelli, Noah Sheidlower, Aria Yang, Jinyoung Chang, Rodriguez, Bryan Erickson, Taylor Tyson, Rebecca Zisser Organizations: Business Locations: Alyshia Hull

☆ AI is already impacting influencer marketing, according to the CMO of Billion Dollar Boy. Here's how she thinks brands should approach the new tech.
▼ + stars: | 2023-11-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Generative AI "has an immediate business implication" for the creator economy, according to Becky Owen, the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy. It has a focus on generative AI, but is also experimenting with virtual and augmented reality, as well as virtual influencers. Owen joined Billion Dollar Boy in early 2023 after almost five years at Meta, where she was most recently head of creator innovations and solutions for Europe. Becky Owen is the global chief marketing and innovation officer at Billion Dollar Boy. Billion Dollar Boy has already tested pilot partnerships with three retail brands, including two luxury fashion brands that have launched their first generative-AI-led creator content on Instagram.

Persons: Becky Owen, Owen, Elmo Mistiaen, Jo Ann, Shanikwa Dvorkin, Anastasia Rogozhina Organizations: Heineken, Pepsi, Business, Billion Dollar, Meta, Brands Locations: Amazon, Europe

[1/2] A logo of Brazil's state-run Petrobras oil company is seen at their headquarters in Rio de Janeiro, Brazil October 16, 2019. Lula told Prates that Petrobras should commission 25 ships to be built in Brazilian shipyards, instead of the four currently planned. When asked for comment, Petrobras referred Reuters to a Nov. 8 statement, in which it said it is still finalizing its investment plan. Last week, Reuters reported that Petrobras' plan will include around $100 billion in investments that the firm is both analyzing and those it has already committed to. In the previous 2023-2027 plan, Petrobras projected $78 billion in investments.

Persons: Sergio Moraes, Luiz Inacio Lula da Silva, Jean Paul Prates, Prates, Lula, Brazil's, Sabrina Valle, Lisandra Paraguassu, Rodrigo Viga Gaier, Marta Nogueira, Fabio Teixeira, Roberto Samora, Gabriel Stargardter, Marguerita Choy Organizations: REUTERS, HOUSTON, RIO DE, Petrobras, PETR4, Reuters, Thomson Locations: Rio de Janeiro, Brazil, BRASILIA, RIO, RIO DE JANEIRO, Brasilia, Mato Grosso, Sul, Petrobras

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ I quit a 6-figure job to create personal-finance videos on TikTok. 2 years later, my social-media business is earning millions in revenue.
▼ + stars: | 2023-11-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThis as-told-to essay is based on a conversation with Vivian Tu, a 29-year-old content creator and founder of social-media brand Your Rich BFF. Every video of mine starts with the tagline, "I'm Vivian Tu, your rich BFF and your favorite Wall Street girly." At first, it was just ads on my videos on TikTok, and later on Instagram, YouTube, and other platforms. I don't think that's wise.

Persons: Vivian Tu, —, Morgan, Rich BFF, WME, I've, I'm Organizations: Service, YouTube, Penguin, DMs Locations: BuzzFeed

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