When Louisiana State University women’s basketball coach Kim Mulkey strode from the court after yet another win last month, she peeled off her pink butterfly-bedazzled blazer.
The move was more rock star than 60-year-old college coach, but it was in keeping with Ms. Mulkey’s razzle-dazzle.
Ms. Mulkey, along with the University of South Carolina’s Dawn Staley, is leading the charge for a new wave of women’s college basketball coaches using fashion as a crucial part of their public image.
Friday night, in the hotly anticipated Women’s Final Four, millions worldwide will be tuning in to watch the formidable face-offs of South Carolina vs. Iowa, and LSU vs. Virginia Tech.
Many of them will also be paying close attention to what Ms. Staley and Ms. Mulkey, superstar, title-winning coaches who earn seven-figure salaries, are wearing.