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☆ More celebrities like Kourtney Kardashian are turning themselves into department stores. Here's the platform helping to grow their customer list.
▼ + stars: | 2022-09-22 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

Cortina enables celebrity marketplaces like Kourtney Kardashian's Poosh and Graydon Carter's Airmail. These marketplaces may soon replace department stores, Cortina founder Keith George says. PooshSeveral celebrity marketplaces have popped up in recent years. Now, platforms that serve as a bridge between brands, celebrities, and their audiences — like Cortina — are also on the rise. Celebrity marketplaces also might help traditional brands have faced in acquiring customers.

☆ YouTube Shorts' new ad revenue-sharing program is a big problem for TikTok and an even bigger problem for Meta's Reels
▼ + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +5 min

YouTube's new ad revenue-sharing program for Shorts creators is its latest effort to rival TikTok. Ad buyers say Shorts' rev-share program is bad news for TikTok, and worse news for Meta's Reels. But TikTok is still their priority for making short-form video content, said Kolin Kleveno, SVP of addressable media for Tinuiti. And advertisers predicted that even more creators will jump ship to YouTube Shorts thanks to its revenue-sharing program. Tinuiti's Kleveno said YouTube Shorts' revenue-sharing plan will put a ding in Reels' efforts to attract creators.

Lea Michele referenced the viral rumor that she can't read in a recent TikTok video posted over the weekend. Jonathan refers to actor Jonathan Groff, who Michele is close friends with. The online rumor that Michele can't read began as a joke in 2017, according to meme database Know Your Meme. The commenters on Michele's TikTok video appeared thrilled to see the actor subtly weighing in the years-old meme. And then there’s a rumor online that I can’t read or write?

☆ Lea Michele mocks rumor that she’s illiterate
▼ + stars: | 2022-09-19 | by ( Lisa Respers France | ) edition.cnn.com time to read: +1 min

CNN —Lea Michele has leaned into being a “Funny Girl.”The star of the Broadway show decided to have a bit of fun with the continuing online conspiracy theory that she never learned to read or write. Michele recently joined TikTok while on a break from playing Fanny Brice after testing positive for Covid-19. Her second posted video mocks the rumor that she is illiterate. Michele recently told the New York Times she believed the rumor about her was sexist, pointing out that she went to her hit show “Glee” every day. And then there’s a rumor online that I can’t read or write?,” she said.

In March 2019, Forbes dubbed then 21-year-old Kylie Jenner the world's youngest "self-made" billionaire. The magazine later admitted Jenner had exaggerated the size of her business and pegged her true net worth at $600 million. Here's how Jenner has made her millions, from Kylie Cosmetics to TV appearances to product endorsements. Kylie Jenner, the ever controversial reality star, is 25 years old. Forbes previously declared Jenner the world's youngest "self-made" billionaire at age 21, thanks to her makeup company, Kylie Cosmetics.

☆ Influencers on social media are starting to fight back against the platforms that profit from their followings
▼ + stars: | 2022-08-31 | by ( P.E. Moskowitz | ) www.businessinsider.com time to read: +13 min

But then other users began noticing the same thing, and in late July, Kim and Kourtney Kardashian and Kylie Jenner all posted a block of text reading "MAKE INSTAGRAM INSTAGRAM AGAIN." Influencer as workerA study published last year compiled data from 30 in-depth interviews with content creators on platforms like TikTok, Instagram, and YouTube. But often, creators don't see themselves as people with the ability to fight back. That may be slowly changing, with influencers and content creators realizing that they need to work together more to demand more transparency and standards in their industry. The second hurdle is more personal: Many, if not most, content creators still do not see themselves as laborers.

☆ YouTuber Tana Mongeau's new manager discusses his plan to take her from internet star to mainstream celebrity, among clients like Scott Disick and Ray J
▼ + stars: | 2021-07-26 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +5 min

After parting ways with her longtime manager, YouTuber Tana Mongeau signed with David Weintraub. Tana Mongeau's new manager is ready to make millions. "Tana is still a 23-year-old young lady but she is extremely savvy," Weintraub told Insider. Tana Mongeau is "Cancelled" on her new podcast produced by David Weintraub Entertainment and the Paragon Collective. According to Weintraub, Mongeau was in a "dark place" before they met, in large part because of what Weintraub described as exploitative management.

☆ How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
▼ + stars: | 2020-10-07 | by ( Rachel Premack | ) www.businessinsider.com time to read: +21 min

But some consumer advocates and doctors worry that those supplements don't have as many benefits as people think. "Our gummy vitamins have been on fire," CEO Matt Farrell told investors in a July earnings call. He said that Hero Nutritionals, founded in 1995, created the first gummy vitamin for the American market. A Perrigo representative said it no longer manufactured gummy vitamins, and it did not respond to further inquiries.) But the doctor had something to admit: He takes a gummy vitamin every day.

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☆ I met my husband on Tinder — here's what everyone gets wrong about online dating
▼ + stars: | 2019-10-02 | by ( Meira Gebel | ) www.businessinsider.com time to read: +3 min

My husband and I met on the popular dating app Tinder. Many people have misconceptions about online dating, from it being only for the socially inept to there being an extreme stigma around it. Despite the challenges it can present, online dating can be a really rewarding experience that can end in long-term commitment. Online dating is not some fringe concept like it was in the late '90s and early aughts. With that in mind, here are the four biggest things people get wrong about online dating.

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